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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brandby Al Ries
Synopses & Reviews
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.
The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Smart and accessible, this is the definitive text on branding, pairing anecdotes from some of the best brands in the world, like Rolex, Volvo, and Heineken with the signature savvy of marketing gurus Al and Laura Ries, making this the essential primer on building a category-dominating, world-class brand. Illustrations.
About the Author
Al Ries is perhaps the world's best-known marketing strategist.He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning:The Battle for Your Mind and the author of Focus:The Future of Your Company Depends on It.His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia.She is the coauthor of The 22 Immutable Laws of Branding.Together they speak and consult with major companies around the globe.
Table of Contents
The 22 immutable laws of branding — The 11 immutable laws of internet branding.
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