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Mavericks at Work: Why the Most Original Minds in Business Win

by and

Mavericks at Work: Why the Most Original Minds in Business Win Cover

 

Synopses & Reviews

Publisher Comments:

Business as usual is a bust . . .

In industry after industry, organizations that were once dismissed as upstarts, wildcards—mavericks—are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done—providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting—and often eccentric—CEOs in the United States, while detailing their remarkable strategies for success

About the Author

William C. Taylor is a cofounder and founding editor of Fast Company. During his tenure, the magazine won numerous awards (including two National Magazine Awards) and earned a passionate following among executives and entrepreneurs. He writes the "Under New Management" column for the New York Timesand has published essays and CEO interviews in the Harvard Business Review.

Product Details

ISBN:
9780060779627
Subtitle:
Why the Most Original Minds in Business Win
Author:
William C. Taylor and Polly LaBarre
Author:
LaBarre, Polly
Author:
by William C. Taylor and Polly G. LaBarre
Author:
Taylor, William C.
Author:
by William C. Taylor and Polly G. LaBarre
Author:
Labarre, Polly G.
Publisher:
William Morrow Paperbacks
Subject:
Marketing - General
Subject:
Management - General
Subject:
Leadership
Subject:
General Business & Economics
Subject:
Business Life - Inspirational
Subject:
Business Writing
Edition Description:
Trade PB
Publication Date:
20080102
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
336
Dimensions:
8.09x5.30x.82 in. .55 lbs.

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Related Subjects

Business » General
Business » Human Resource Management
Business » Management
Business » Marketing
Business » Writing

Mavericks at Work: Why the Most Original Minds in Business Win New Trade Paper
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