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Read Me: A Century of Classic American Book Advertisements

by

Read Me: A Century of Classic American Book Advertisements Cover

 

Synopses & Reviews

Publisher Comments:

This witty and heavily illustrated volume features more than 300 vintage book advertisements—startling and strange, beautiful and funny—that together reveal a kind of secret history of American literature over the last century.

New York Times book critic Dwight Garner brings together original ads for some of the most acclaimed and best-selling books of the twentieth century, including The Great Gatsby, Ulysses, On the Road, Invisible Man, Lolita, Silent Spring, The Joy of Sex, Fear and Loathing on the Campaign Trail '72, White Noise, and dozens of other classics. These ads show us famous books when they were simply new volumes jostling for attention on bookstore shelves, not yet icons of our literary culture. And the ads capture many beloved authors—Toni Morrison, Cormac McCarthy, Susan Sontag, and Kurt Vonnegut among a great many others—at moments before their careers were assured, before their personas had hardened into those of "famous writers."

In his introduction, Garner explains the changing styles of book advertising; explores the cross-pollination between literature and the world of advertising, in which many writers—including Don DeLillo, Salman Rushdie, and James Patterson—worked before publishing their first books; and makes a convincing case that these vintage ads are important and lasting literary documents.

Read Me is a fascinating and unusual romp through literary history, and an ideal gift for any reader.

Book News Annotation:

Garner, a book critic for the New York Times and former editor of the New York Times Book Review, compiles about 300 vintage book advertisements for acclaimed and best-selling books in each decade of the twentieth century, from The Great Gatsby to The Joy of Sex. The b&w ads are presented by decade and are drawn from newspapers, journals, and magazines across the US, with an introduction on the history of book advertising. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

“A Century of Classic American Book Advertisements,” Read Me is a fascinating collection of more than 300 surprising and strange, beautiful and funny vintage book ads that together reveal the hidden history of Americas literary culture over the past 100 years. Dwight Garner, daily book critic for the New York Times, has gathered hundreds of examples of original publishers ads that offer fresh, sometimes startlingly different looks at some of Americas greatest  writers—from Hemingway and Fitzgerald to Kerouac, Updike, and Mailer, to Susan Sontag, Toni Morrison, and Hunter S. Thompson. An edifying and eye-opening delight, Dwight Garners Read Me is an indispensable slice of Americana.

About the Author

Dwight Garner is a book critic for the New York Times. A former senior editor of the New York Times Book Review, he was the founding books editor of Salon.com. His writing has appeared in Harper's Magazine, The Oxford American, The Nation, Slate, Vanity Fair, and elsewhere, and he is at work on a biography of James Agee. Garner lives in Garrison, New York, with his wife and two children.

Product Details

ISBN:
9780061572197
Author:
Garner, Dwight
Publisher:
Ecco Press
Foreword by:
Eggers, Dave
Foreword:
Eggers, Dave
Subject:
General
Subject:
Graphic Arts - Advertising
Subject:
Book industries and trade -- United States.
Subject:
Publishers and publishing -- United States.
Subject:
General Art
Subject:
General-General
Copyright:
Edition Description:
Hardcover
Publication Date:
20091131
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
288
Dimensions:
9.52x7.60x.87 in. 1.61 lbs.

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Related Subjects

Arts and Entertainment » Art » Advertising and Display
Hobbies, Crafts, and Leisure » Antiques » Books

Read Me: A Century of Classic American Book Advertisements Used Hardcover
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Product details 288 pages Ecco - English 9780061572197 Reviews:
"Synopsis" by ,

“A Century of Classic American Book Advertisements,” Read Me is a fascinating collection of more than 300 surprising and strange, beautiful and funny vintage book ads that together reveal the hidden history of Americas literary culture over the past 100 years. Dwight Garner, daily book critic for the New York Times, has gathered hundreds of examples of original publishers ads that offer fresh, sometimes startlingly different looks at some of Americas greatest  writers—from Hemingway and Fitzgerald to Kerouac, Updike, and Mailer, to Susan Sontag, Toni Morrison, and Hunter S. Thompson. An edifying and eye-opening delight, Dwight Garners Read Me is an indispensable slice of Americana.

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