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MBA in a Nutshell

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MBA in a Nutshell Cover

 

Synopses & Reviews

Publisher Comments:

Master MBA key concepts without stepping foot in a classroom

Save yourself the thousands of dollars it cost for an MBA education. Dr. Milo Sobel presents core concepts taught in prestigious MBA programs such as Harvard, Wharton, and Stanfordwithout the heavy price tag and heavier classroom hours.

With MBA in a Nutshell, you can quickly and easily implement essential MBA core curriculum into your professional lifestripping away useless theory and focusing on practical application, which is what you really need to be successful in business. In MBA in a Nutshell, you'll learn how to:

  • Accelerate and increase incoming cash flow
  • Assess and rank investment opportunities
  • Evaluate company performance using financial statements
  • Follow step-by-step instruction to draft strategic business plans
  • Turn uncertain business forecasts into reliable estimates
  • Find ways to increase revenue and profit while dramatically reducing costs

Chock-full of practical examples, formulas, and concepts and skills that can be immediately used and implemented, MBA in a Nutshell is a must-read to build skills to enhance your career and help your company grow and succeed.

About the Author

Dr. Milo Sobel earned his doctorate from Columbia University and his MBA from the City University of New York. He has served as Manager of Training for Citibank, and is a member of the Academy of Management. As a journalist, he has regularly authored featured columns in World Executive's Digest and Chief Executive China. He also serves as Justice of the Peace in his hometown of Weston, Connecticut.

Table of Contents

TABLE OF CONTENTS

Prologue: Orientation to the Program

The MBA “Secrets of Life”

Chapter 1. Marketing and Product Management

Differing Schools of Thought

Customer Service and Customer Focus

The Macroenvironment

Dimensions of Buyer Perception

Participants in the Buying Process

The Rational Buyer Vis-à-Vis the Emotional Buyer

Cognitive Dissonance

Postpurchase Dissonance (Also Known as “Buyers Remorse”)

Dimensions of Market Segmentation

Marketing Strategies

Product Positioning

Marketing Research

The Marketing Mix

Cross-Selling

Up-Selling

Relationship-Based Selling

Factors in Marketing Analysis

The Marketing and Product Management Checklist

Chapter 2. Accounting and Finance

Financial Statements

Tax-Reduction Considerations

"Creative" Accounting

Internal Control

Other Peoples Money (OPM)

Improving Cash Flow

Budgets

Time Value of Money (Discounted Cash Flow)

Investment Appraisal

More Alphabet Soup?

Key Financial Ratios

Lease Versus Buy Versus Rent

Funding

Some Tips

The Accounting and Finance Checklist

Chapter 3. Human Resources and Operations Management

Human Resources Management

Dimensions of Managerial Effectiveness

Work Versus Play

Psychological Contracts in the Workplace

Line Versus Staff

Communication

Compensation

Learning

Diversity and Discrimination

Crisis Management

Operations Management

Economies of Scale

Crossover Analysis

Break-Even Analysis

Linear Programming

Network Analysis

The Pareto Principle: 80/20 Rule

Queuing Theory

Monte Carlo Simulation

Just-in-Time (JIT) Production System

Economic Order Quantity (EOQ) and Reorder Point (ROP)

The Human Resources Management Checklist

The Operations Management Checklist

Chapter 4. Statistics

Conducting a Research Project

Basic Terminology

Key Statistical Measures

A Statistical Anecdote: What Is “Normal”?

Stories Behind the Statistics: Creative Interpretation

Regression Analysis

Time Series Analysis

Exponential Smoothing

Other Parametric Statistical Methods

Nonparametric Statistical Methods

A Reminder

The Statistics Checklist

Chapter 5. Economics

Macroeconomics

Microeconomics

The Economics Checklist

Chapter 6. Technology Management

Management Information Systems

Knowledge Management

The High-Tech Challenge to Management

Progress Through Technology?

The Technology Management Checklist

Chapter 7. Business Policy and Ethics

Formulation of Ethical Standards

Application to Specific Business Issues Contracts

Alternative Dispute Resolution (ADR)

The Business Policy and Ethics Checklist

Chapter 8. Strategic Planning

Objectives, Strategies, and Tactics

Establishing Organizational Objectives

Establishing Corporate Objectives

Creating the Strategic Plan

Evaluating the Strategic Plan

Forecasting Methods

The Strategic Planning Checklist

Epilogue: Reflection, Introspection, and Enlightenment

Management Decision Making: Art or Science?

Postscript: Education and Career Pathing

You Are a Product!

Do You Really Need an MBA?

Choosing an MBA Program

Alternatives to the MBA

Recommended Reading

Organizations and Resources

Bibliography

Index

Product Details

ISBN:
9780071701723
Author:
Sobel, Milo
Publisher:
McGraw-Hill
Author:
Sobel Milo
Subject:
Management
Subject:
Industrial Management
Subject:
Management - General
Subject:
program, MBA, secrets, marketing, project, product, management, schools of thought, customer service, customer focus, macroenvironment, dimensions, buyer perception, buying process, participants, rational buyer, emotional buyer, cognitive dissonance, post
Subject:
program, MBA, secrets, marketing, project, product, management, schools of thought, customer service, customer focus, macroenvironment, dimensions, buyer perception, buying process, participants, rational buyer, emotional buyer, cognitive dissonance, post
Subject:
program, MBA, secrets, marketing, project, product, management, schools of thought, customer service, customer focus, macroenvironment, dimensions, buyer perception, buying process, participants, rational buyer, emotional buyer, cognitive dissonance, post
Subject:
program, MBA, secrets, marketing, project, product, management, schools of thought, customer service, customer focus, macroenvironment, dimensions, buyer perception, buying process, participants, rational buyer, emotional buyer, cognitive dissonance, post
Subject:
Business management
Copyright:
Publication Date:
February 2010
Binding:
Hardcover
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
312
Dimensions:
9.40x6.79x1.12 in. 1.31 lbs.

Related Subjects

Business » Human Resource Management
Business » Management
Education » Exams » Professional
Reference » Speech and Debate

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