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Curation Nation: How to Win in a World Where Consumers Are Creatorsby Steven Rosenbaum
Synopses & Reviews
Praise for Curation Nation:
"We need guides, we need filters, we need value. Curation Nation is the primer for how information is going to be processed in the future and how information businesses are going to prosper."
Michael Wolff, author of Burn Rate and The Man Who Owns The News
“Curation Nation hits the bull's-eye in exploring what matters in our digital world; who is going to create information and who is going to help us find it. An important topic which Rosenbaum handles thoroughly and authoritatively.”
Jon Miller, Chief Digital Officer, NewsCorp
"Steve Rosenbaum simply gets it right. Curation Nation is the instruction manual for organizing the data of our post-digital world. Curation is indeed the most valuable tool to organize-and extract meaning from-the astonishing amount of new information being created daily. In this new world, each of us filters, analyzes, and shares meaningful data; we work for one another for free and all our minds get richer, faster. Curation is pattern-recognition put into practice."
Jason Silva, writer, filmmaker and founding host/producer for Al Gore's Current TV
“Steven Rosenbaum has given us a guide for how the digital world will evolve in the next decade. Curation is the only way to narrow the firehouse that keeps pouring onto my screens into an interesting, manageable, and useful flow of relevant information. The practical guide to becoming a curator should spark many of today's digital natives into effective careers that will help all of society. From Reader's Digest to the Huffington Post, Steven has shown how any why we need and crave curation. Read it.”
Howard Morgan, Partner IdeaLabs, Partner, First Round Capital
“Curation Nation gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people-creative, smart, hip-who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us."
Daniel H. Pink, author of Drive and A Whole New Mind
"Curation, not creation, is king and Rosenbaum shows you why and what you can do with this knowledge. This is a great piece of research and analysis."
Guy Kawasaki, cofounder, Alltop, and author of Enchantment: The Art of Changing Hearts, Minds, and Actions
"In Curation Nation, Rosenbaum provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience."
Tony Hsieh, CEO, Zappos.com, and #1 New York Times bestselling author of Delivering Happiness
"In this sprawling survey, true pioneer Steve Rosenbaum has assembled big ideas, bigger egos, and more than enough information to catch you up in a hurry."
Seth Godin, author of Linchpin
"Curation is fueling the conversations that transform consumers into creators and ultimately into influencers. Curation Nation is a map that leads brands to relevance in the next web."
Brian Solis, author of Engage!
"Steve Rosenbaum has lived curation as a business value for several years. You need this information in your consideration set for the new marketing world."
Chris Brogan, president, Human Business Works, LLC, and author of Trust Agents
"Read this book. Embrace curation and you'll be ready to 'crush it' with your focus and passion in the noisy new world of massive data overload."
Gary Vaynerchuk, author of Crush It
"Curation is how we'll make sense of our confusing new world. And Steve Rosenbaum makes sense of curation for you."
Jeff Jarvis, author of What Would Google Do?
"From food to music to news to deals, Rosenbaum paints a vivid picture of the essential skills, tools, and necessity for curation. If you value your brand's future, read this book."
Lisa Gansky, author of The Mesh: Why the Future of Business is Sharing
"Smart, practical and fun, Curation Nation is one savvy look at the full-on revolution in communications, buying and selling Want to succeed in this brave new business world? Read this book."
J. Max Robins, vice president and executive director, The Paley Center for Media
"Steve Rosenbaum has a gift: he sees things before anyone else. Now, in Curation Nation, he's sharing that gift with the rest of us. Don't miss out! Buy this book! Read this book! Pay attention to this book!"
Alan M. Webber, cofounder, Fast Company magazine
"Rosenbaum has the answer to information glut. If you're lucky enough to find his book, you won't ever have to rely on luck again."
Douglas Rushkoff, author of Program or Be Programmed
“Curation Nation is a must read if you care about media, marketing, or the emerging voice of consumer amplified by the web!”
Jeffrey Hayzlett, change agent and marketing expert, and author of The Mirror Test
"Stories are the trees in our information forest. You need someone who looks at the entire forest and explains it to you. Curators are those people and Steve Rosenbaum explains the role curation is playing in our Twitter and Facebook world. Curation Nation will show you how to play a role in the new world of data overload."
Robert Scoble, blogger, Scoboblizer.com
"The best merchants have always been great curators of product. Rosenbaum's blueprint for Curation presents a clear path for merchants to apply that skill to the overwhelming level of info clutter generated on the web. The best of both worlds; limitless info and content, edited to suit the merchants objectives. Curation Nation should be required reading for modern retailers."
Dale Nitschke, partner, Ovative/Group, and former president, Target.com
"Almost 18 years ago, when Steve Rosenbaum basically invented consumer-generated content by sending videocams to civilians to tell their own stories, I told him he was nuts. I was slightly he mistaken. He was-and is-a genuine visionary."
Bob Garfield, co-host, NPR's "On the Media," and author of The Chaos Scenario
"In a world filled with user generated content, the role of the editor is also being filled by the users. That process is called Curation, and Steve Rosenbaum's new book Curation Nation explains why this is such an important trend."
Fred Wilson, partner, Union Square Ventures, and author, AVC blog
"Kids today are media makers. Rosenbaum predicts a future where media literacy will make them critical curators well. He has a way of thinking about the future in a systematic and visionary way. We are lucky to have his take on the future in this new book - the perfect forum for his thoughtful ideas. Curation Nation will surely spur conversation and reflection."
Holly Carter, founder and executive director, "BY Kids"
A renowned Huffington Post blogger reveals how curation can transform any business.
“An indispensible guide to the brave new media world.”
Arianna Huffington, Editor in Chief, The Huffington Post
”Gives me hope for the future of the Information Age. Rosenbaum argues for the growing importance of people-creative, smart, hip-who can spot trends, find patterns, and make meaning out of the flood of data that threatens to overwhelm us."
Daniel H. Pink, New York Times bestselling author, Drive
“A testament to the strategic mind of a genius. Captured here is a road map for developing engaging consumer experiences by curating content around your brand.”
Bonin Bough, global director, Digital and Social Media, PepsiCo
"Perfectly on-trend - an insightful guide to the future."
Chris Meyer, author, Blur
“Read this book. Embrace curation, and youll be ready to ‘crush it with your focus and passion in the noisy new world of massive data overload."
Gary Vaynerchuck, New York Times bestselling author, Crush It
“Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience.”
Tony Hsieh, CEO, Zappos.com, New York Times bestselling author, Delivering Happiness
“Shows us how human-powered filters are our best hope for sorting the good from the mediocre in our increasingly overwhelming media landscape.”
Clay Shirky, author, Cognitive Surplus and Here Comes Everybody Lets face it, were drowning in data. Our inboxes are flooded with spam, we have too many “friends” on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard. Fortunately, there is a new magic that makes the Web work. Its called curation, and it enables people to sort through the digital excess and find whats relevant. In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Webs breadth and depth and provides a measure of human sorting and filtering that search engines simply cant achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise. In Curation Nation, Rosenbaum “curates the curators” by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web. As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world. Understand it now, join in early, and reap the many benefits Curation Nation has to offer. Learn more at CurationNation.org.
About the Author
Steven Rosenbaum is the founder and CEO of the highly successful Magnify.net, a video publishing platform that enables people to integrate user-generated video into their Web site. Magnify.net is the largest real-time content aggregation and curation engine on the Web today. Powering more than 70,000 sites including those of New York Magazine, The Week, and Taste of Home (from Reader's Digest), as well as e-commerce sites such as Zappos and RoccaWear's Roc4Life.
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