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A Type Primer

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A Type Primer Cover

 

Synopses & Reviews

Publisher Comments:

Practical and hands-on in approach, this book/exercise manual speaks clearly to beginning graphic designers and others involved with type about the complex meeting of message, image, and history surrounding typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show (especially in terms of the "junk" often generated unenlightened by computer users). Filled with examples, exercises, and background information--and designed itself to reflect good typographic design--it guides readers systematically to the point where they can not only understand but demonstrate basic principles of typography, and thereby strengthen their own typographic instincts. Basics. Development. Letters. Words and Phrases. Text. Simple Organization. Grid Systems. For beginning graphic designers and others interested in learning the effective use of type.

Synopsis:

A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.

Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.

Synopsis:

Includes bibliographical references (p. 194) and index.

About the Author

John Kane teaches typography and graphic design at Northeastern University and at The Art Institute of Boston at Lesley University. He has been a practicing graphic designer and teacher for the last twenty-five years.

Table of Contents

Basics.

Development.

Letters.

Words and Phrases.

Text.

Simple Organization.

Grid Systems.

Appendix A: Macintosh Keyboard Layouts.

Appendix B: Typeface Survey.

Selected Bibliography.

Product Details

ISBN:
9780130990716
Publisher:
Prentice Hall
Location:
Upper Saddle River, NJ
Author:
Kane, John
Subject:
Typography
Subject:
Adult
Subject:
Graphic design
Subject:
General Art
Subject:
General
Subject:
Graphic Arts - Typography
Copyright:
Edition Description:
Trade paper
Series Volume:
NASA TN D-5029
Publication Date:
September 2002
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
196
Dimensions:
10.00x6.88x.50 in. 1.13 lbs.

Related Subjects

Arts and Entertainment » Art » General
Arts and Entertainment » Art » Typography
Children's » Activities » General
Computers and Internet » Desktop Publishing » General
Computers and Internet » Networking » General

A Type Primer
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$ In Stock
Product details 196 pages Prentice Hall - English 9780130990716 Reviews:
"Synopsis" by , A practical introduction to typography, this book analyzes the basic principles and applications of type. From measuring type and classifying typefaces to organizing text on a page and understanding grid systems, the author covers everything that the beginning student of graphic design needs to know. In addition, he includes a brief history of typography, numerous examples to illustrate the points raised, and a series of useful exercises to help readers put basic principles into practice.

Engagingly written, this book is an invaluable resource for the beginning graphic designer and a useful refresher far the more experienced one.

"Synopsis" by , Includes bibliographical references (p. 194) and index.
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