Business Essentials

Business Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience.

The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. The eighth edition captures the widespread significance of these developments and presents their implications on businesses today. 

Part I: The Contemporary Business World

Chapter 1. The U.S. Business Environment

Chapter 2. Business Ethics and Social Responsibility

Chapter 3. Entrepreneurship, New Ventures, and Business Ownership

Chapter 4. The Global Context of Business

Part II: The Business of Managing

Chapter 5. Business Management

Chapter 6. Organizing the Business

Chapter 7. Operations Management and Quality

Part III: People in Organizations

Chapter 8. Employee Behavior and Motivation

Chapter 9. Leadership and Decision Making

Chapter 10. Human Resource Management and Labor Relations

Part IV: Principles of Marketing

Chapter 11. Marketing Processes and Consumer Behavior

Chapter 12. Pricing, Distributing, and Promoting Products

Part V: Managing Information

Chapter 13. Information Technology for Business

Chapter 14. The Role of Accountants and Accounting Information

Part VI: Financial Issues

Chapter 15. Money and Banking

Chapter 16. Managing Finances