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Ambitious Brew: The Story of American Beer
by Maureen Ogle

Ambitious Brew: The Story of American Beer Cover

About This Book

ISBN13: 9780156033596
ISBN10: 0156033593
Condition: Standard
All Product Details

Synopses & Reviews

Publisher Comments:


In the first-ever history of American beer, Maureen Ogle tells its epic story, from the immigrants who invented it to the upstart microbrewers who revived it. Beer might seem as American as baseball, but that has not always been true: Rum and whiskey were the drinks of choice in the 1840s, with only a few breweries making heavy, yeasty English ale. When a wave of German immigrants arrived in the middle of the nineteenth century, they promptly set about re-creating the pleasures of the biergartens they had left behind.

Just fifty years later, the American-style lager beer they invented was the nation's most popular beverage, and brewing was the nation's fifth-largest industry, ruled over by fabulously wealthy titans Frederick Pabst and Adolphus Busch. But when anti-German sentiments aroused by World War I fed the flames of the temperance movement (one activist even declared that the worst of all our German enemies are Pabst, Schlitz, Blatz, and Miller), Prohibition was the result. In the wake of its repeal, brewers replaced flavor with innovations like marketing and lite beer, setting the stage for a generation of microbrewers whose ambitions reshaped the drink.

Grab a glass and settle in for the surprising story behind your favorite pint.

Synopsis:

Ambitious Brew, the first-ever history of American beer, tells an epic story of American ingenuity and the beverage that became a national standard. Not always America’s drink of choice, beer finally took its top spot in the nation’s glasses when a wave of German immigrants arrived in the mid-nineteenth century and settled in to re-create the beloved biergartens they had left behind. Fifty years later, the American-style lager beer they invented was the nation’s most popular beverage—and brewing was the nation’s fifth-largest industry, ruled over by titans Frederick Pabst and Adolphus Busch. Anti-German sentiments aroused by World War I fed the flames of the temperance movement and brought on Prohibition. After its repeal, brewers replaced flavor with innovations such as flashy marketing and lite beer, setting the stage for the generation of microbrewers whose ambitions would reshape the brew once again. Grab a glass and a stool as Maureen Ogle pours out the surprising story behind your favorite pint.

Table of Contents

CONTENTS

INTRODUCTION 

CHAPTER ONE German Beer, American Dreams 

CHAPTER TWO “I Must Have Nothing But the Very Best” 

CHAPTER THREE “Masters of the Situation” 

CHAPTER FOUR The Enemy at the Gates 

CHAPTER FIVE Happy Days? 

CHAPTER SIX “You Have to Think About Growth” 

CHAPTER SEVEN Make Mine Small, Pure, Real, and Lite 

CHAPTER EIGHT Something Old, Something New 

EPILOGUE 

ACKNOWLEDGMENTS 

ENDNOTES 

BIBLIOGRAPHY 

INDEX 


Product Details

ISBN:
9780156033596
Subtitle:
The Story of American Beer
Author:
Ogle, Maureen
Publisher:
Harvest Books
Subject:
History
Subject:
United States - General
Subject:
Beverages - Beer
Subject:
Corporate & Business History - General
Subject:
Food Science
Copyright:
Publication Date:
October 2007
Binding:
Paperback
Language:
English
Illustrations:
Y
Pages:
422
Dimensions:
798x534x79 93