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More copies of this ISBNOther titles in the Oxford History of Art series:
Twentieth-Century Design (Oxford History of Art)by Jonathan Woodham
Synopses & ReviewsPublisher Comments:The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history which emerges is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces. Description:Includes bibliographical references (p. 258-273) and index. About the AuthorJonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and review editor of Journal of Design History. His publications include Twentieth-Century Ornament: Decoration from 1900 to the Present. Table of ContentsIntroduction Chapter 1. Towards the Twentieth Century Chapter 2. Design and Modernism Chapter 3. Commerce, Consumerism, and Design Chapter 4. Design and National Identity Chapter 5. The Second World War: Reconstruction and Affluence Chapter 6. Multinational Corporations and Global Products Chapter 7. Design Promotion, Profession, and Management Chapter 8. Pop to Post-Modernism: Changing Values Chapter 9. Nostalgia, Heritage, and Design Chapter 10. Design and Social Responsibility Notes List of Illustrations Bibliographic Essay Timeline Index Oxford History of Art Series What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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