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Twentieth-Century Design (Oxford History of Art)

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Twentieth-Century Design (Oxford History of Art) Cover

 

Synopses & Reviews

Publisher Comments:

The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the rise of multi-nationals, Pop and Postmodernism, and contemporary ideas of nostalgia and heritage. Woodham sets the proliferation of everyday design against the writing of critics as diverse as Nikolaus Pevsner, the champion of Modernism, and Vance Packard, author of The Hidden Persuaders. The history which emerges is clearly seen for what it is: the powerful and complex expression of aesthetic, social, economic, political, and technological forces.

Description:

Includes bibliographical references (p. 258-273) and index.

About the Author

Jonathan M. Woodham is Director of the Design History Research Centre, University of Brighton, and review editor of Journal of Design History. His publications include Twentieth-Century Ornament: Decoration from 1900 to the Present.

Table of Contents

Introduction

Chapter 1. Towards the Twentieth Century

Chapter 2. Design and Modernism

Chapter 3. Commerce, Consumerism, and Design

Chapter 4. Design and National Identity

Chapter 5. The Second World War: Reconstruction and Affluence

Chapter 6. Multinational Corporations and Global Products

Chapter 7. Design Promotion, Profession, and Management

Chapter 8. Pop to Post-Modernism: Changing Values

Chapter 9. Nostalgia, Heritage, and Design

Chapter 10. Design and Social Responsibility

Notes

List of Illustrations

Bibliographic Essay

Timeline

Index

Oxford History of Art Series

Product Details

ISBN:
9780192842046
Author:
Woodham, Jonathan
Publisher:
Oxford University Press, USA
Author:
Woodham, Jonathan M.
Author:
null, Jonathan M.
Location:
Oxford ;
Subject:
History
Subject:
Art
Subject:
Design
Subject:
Design - General
Subject:
Commercial - Advertising
Subject:
Popular Culture - General
Subject:
History : General
Subject:
Architecture | History | Modern/Contemporary
Subject:
Art and Architecture | History | Modern/Contemporary
Subject:
Graphic Arts - Advertising
Subject:
Design -- History -- 20th century.
Subject:
Art & Architecture | History | Modern/Contemporary
Subject:
General-General
Copyright:
Edition Description:
Paperback
Series:
Oxford History of Art (Paperback)
Series Volume:
11
Publication Date:
19970531
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
60 color, 97 b/w halftones
Pages:
288
Dimensions:
9.38x6.78x.69 in. 1.50 lbs.

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Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Style and Design
Arts and Entertainment » Photography » Annuals
Business » Advertising

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