We Need Diverse Ya Sale
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Lists | June 22, 2015

    Stephen Jarvis: IMG Robert Seymour — 13 Pictures



    1. Self-Portrait. My new novel, Death and Mr. Pickwick, tells the story of the origins of Charles Dickens's first novel, The Pickwick Papers. Its... Continue »
    1. $21.00 Sale Hardcover add to wish list

      Death and Mr. Pickwick

      Stephen Jarvis 9780374139667

    spacer
$37.77
New Hardcover
Ships from International Warehouse (read more)
Add to Wishlist
available for shipping only
Not available for In-store Pickup
Qty Store Section
6 International Warehouse Business- Customer Service

We First: How Brands and Consumers Use Social Media to Build a Better World

by

We First: How Brands and Consumers Use Social Media to Build a Better World Cover

 

  1. This particular item is stocked in an International Warehouse and will ship separately from other items in your shopping cart.

Synopses & Reviews

Publisher Comments:

A social media expert with global experience with many of the worlds biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases. These innovative private sector partnerships answer perhaps the most pressing issue facing business and thought leaders today: how to practice capitalism in a way that satisfies the need for both profit and a healthy, sustainable planet. Mainwaring provides case studies from companies such as P&G, Walmart, Starbucks, Pepsi, Coca-Cola, Toyota, Nike, Whole Foods, Patagonia, and Nestlé as well as a bold plan for how corporations need to rethink their strategies.

Review:

"Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren't merely making life easier, they're making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His 'We First' ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media — viral, borderless — is the perfect vehicle to promote 'contributory consumerism,' and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a 'Global Brand Initiative': an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all — but the author's enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world. (June)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.

Book News Annotation:

Mainwaring, a marketing consultant and advertising creative director, presents this ambitious work on the future of consumer marketing and corporate capitalism. Working from the premise that social media such as Facebook and Twitter has fundamentally changed the relationship between brands and consumers, the work argues that the seamless integration of consumer culture into a broader cultural apparatus allows consumers to influence corporate responsibility and forces corporations that wish to take advantage of the power of social media to respond as partners to the political will of their customers. The volume discusses the background of the current social media marketing scene and provides practical advice, as well as real world case studies, for adapting corporate practices to build profitable and socially responsible business practices. Notes, sidebars and chapter summaries are provided. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.

About the Author

Simon Mainwaring is founder and President of We First, a brand consulting firm that helps companies use social media to build communities, profits and positive impact. An award-winning advertising creative director, influential blogger and international speaker, he is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School, Ad Ages Power150 and is an Expert Blogger for Fast Company. To connect with Simon visit simonmainwaring.com and Twitter at @simonmainwaring

Table of Contents

PROLOGUE

Transforming the Engine of Capitalism

Redefining Self-Interest from Me First to We First

The Future of Profit is Purpose

Creating Sustainable Capitalism in Five Ways

Instilling We First Values into Capitalism

Why the World Needs a Responsible Private Sector

How Brands Build Their Business and a Better World

How Consumers Build Responsible Brands and a Better World

How Contributory Consumption Creates Sustainable Social Change

The Global Brand Initiative: The Future of the Private Sector

Epilogue

Endnotes

Product Details

ISBN:
9780230110267
Author:
Mainwaring, Simon
Publisher:
Palgrave MacMillan
Subject:
Sustainable Development
Subject:
Customer relations
Subject:
Leadership
Subject:
Business - General
Subject:
Marketing - General
Subject:
Development - Sustainable Development
Edition Description:
Trade paper
Publication Date:
20110631
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Includes 25 b, &, w illustrations
Pages:
256
Dimensions:
9.25 x 6.125 in

Related Subjects

Business » Customer Service
Business » Ethics
Business » General
Business » Manufacturing and Product Development
Business » Marketing
Business » eCommerce
Computers and Internet » Internet » Web » Social Networking

We First: How Brands and Consumers Use Social Media to Build a Better World New Hardcover
0 stars - 0 reviews
$37.77 In Stock
Product details 256 pages Palgrave MacMillan - English 9780230110267 Reviews:
"Publishers Weekly Review" by , "Can big business be socially responsible? Brand consulting expert Mainwaring certainly thinks so. He believes new technologies aren't merely making life easier, they're making us better: in allowing us to connect with each other across geographic, cultural, and language barriers, the Internet and social media might very well be increasing our capacity for empathy. His 'We First' ethos proposes cooperation between governments, philanthropies, and capitalist corporations to achieve meaningful social transformation. Social media — viral, borderless — is the perfect vehicle to promote 'contributory consumerism,' and Mainwaring has fascinating suggestions for technological innovation and systemic change: he proposes a 'Global Brand Initiative': an association of corporate brands and their advertising partners and competitors that willingly work together (Coke with Pepsi, Greenpeace with WWF, the U.S. with China) to advance corporate social responsibility and charitable donations. Tall orders, all — but the author's enthusiasm and evidence make an excellent (and counterintuitive) case for big business's ability to make major strides in creating a more equitable world. (June)" Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
"Synopsis" by ,
Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.
spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.