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Solar Revolution: The Economic Transformation of the Global Energy Industry

by

Solar Revolution: The Economic Transformation of the Global Energy Industry Cover

 

Synopses & Reviews

Publisher Comments:


In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues, on the basis of standard business and economic forecasting models, that over the next two decades solar energy will increasingly become the best and cheapest choice for most electricity and energy applications. Solar Revolution outlines the path by which the transition to solar technology and sustainable energy practices will occur. Developments in the photovoltaic (PV) industry over the last ten years have made direct electricity generation from PV cells a cost-effective and feasible energy solution, despite the common view that PV technology appeals only to a premium niche market. Bradford shows that PV electricity today has become the choice of hundreds of thousands of mainstream homeowners and businesses in many markets worldwide, including Japan, Germany, and the American Southwest. Solar energy will eventually be the cheapest source of energy in nearly all markets and locations because PV can bypass the aging and fragile electricity grid and deliver its power directly to the end user, fundamentally changing the underlying economics of energy. As the scale of PV production increases and costs continue to decline at historic rates, demand for PV electricity will outpace supply of systems for years to come. Ultimately, the shift from fossil fuels to solar energy will take place not because solar energy is better for the environment or energy security, or because of future government subsidies or as yet undeveloped technology. The solar revolution is already occurring through decisions made by self-interested energy users. The shift to solar energy is inevitable and will be astransformative as the last century's revolutions in information and communication technologies.

Synopsis:

An innovative analysis that shows how the shift to solar energy—in particular, the use of photovoltaic cells—is both economically advantageous and inevitable, and will rival the information and communication technologies revolution in its transformative effects.

Synopsis:

andlt;Pandgt;In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues--on the basis of standard business and economic forecasting models--that over the next two decades solar energy will increasingly become the best and cheapest choice for most electricity and energy applications. Solar Revolution outlines the path by which the transition to solar technology and sustainable energy practices will occur.Developments in the photovoltaic (PV) industry over the last ten years have made direct electricity generation from PV cells a cost-effective and feasible energy solution, despite the common view that PV technology appeals only to a premium niche market. Bradford shows that PV electricity today has become the choice of hundreds of thousands of mainstream homeowners and businesses in many markets worldwide, including Japan, Germany, and the American Southwest.Solar energy will eventually be the cheapest source of energy in nearly all markets and locations because PV can bypass the aging and fragile electricity grid and deliver its power directly to the end user, fundamentally changing the underlying economics of energy. As the scale of PV production increases and costs continue to decline at historic rates, demand for PV electricity will outpace supply of systems for years to come.Ultimately, the shift from fossil fuels to solar energy will take place not because solar energy is better for the environment or energy security, or because of future government subsidies or as yet undeveloped technology. The solar revolution is already occurring through decisions made by self-interested energy users. The shift to solar energy is inevitable and will be as transformative as the last century's revolutions in information and communication technologies.andlt;/Pandgt;

Synopsis:

In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues--on the basis of standard business and economic forecasting models--that over the next two decades solar energy will increasingly become the best and cheapest choice for most electricity and energy applications. Solar Revolution outlines the path by which the transition to solar technology and sustainable energy practices will occur.Developments in the photovoltaic (PV) industry over the last ten years have made direct electricity generation from PV cells a cost-effective and feasible energy solution, despite the common view that PV technology appeals only to a premium niche market. Bradford shows that PV electricity today has become the choice of hundreds of thousands of mainstream homeowners and businesses in many markets worldwide, including Japan, Germany, and the American Southwest.Solar energy will eventually be the cheapest source of energy in nearly all markets and locations because PV can bypass the aging and fragile electricity grid and deliver its power directly to the end user, fundamentally changing the underlying economics of energy. As the scale of PV production increases and costs continue to decline at historic rates, demand for PV electricity will outpace supply of systems for years to come.Ultimately, the shift from fossil fuels to solar energy will take place not because solar energy is better for the environment or energy security, or because of future government subsidies or as yet undeveloped technology. The solar revolution is already occurring through decisions made by self-interested energy users. The shift to solar energy is inevitable and will be as transformative as the last century's revolutions in information and communication technologies.

About the Author

Travis Bradford is President and Founder of the Prometheus Institute for Sustainable Development, a nonprofit organization in Cambridge, Massachusetts, focused on using the power of the business and financial sectors to deploy cost-effective and sustainable technologies.

Product Details

ISBN:
9780262026048
Subtitle:
The Economic Transformation of the Global Energy Industry
Author:
Bradford, Travis
Author:
Fairbank, Sorche
Author:
Massachusetts Institute of Technology
Publisher:
The MIT Press
Location:
Cambridge
Subject:
Energy
Subject:
Power Resources
Subject:
Solar energy
Subject:
Industries - Energy Industries
Subject:
Environmental Science
Subject:
Power Resources - Alternative & Renewable
Subject:
Environmental economics
Subject:
Solar energy -- Social aspects.
Subject:
Business - General
Copyright:
Series:
Solar Revolution
Publication Date:
September 2006
Binding:
Hardback
Grade Level:
from 17
Language:
English
Illustrations:
21 illus.
Pages:
248
Dimensions:
9 x 6 in

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Related Subjects

Business » General
Engineering » Engineering » Power Resources » Alternative and Renewable
Humanities » Philosophy » General
Science and Mathematics » Environmental Studies » Alternative Energy
Science and Mathematics » Environmental Studies » Energy

Solar Revolution: The Economic Transformation of the Global Energy Industry Used Hardcover
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Product details 248 pages MIT Press - English 9780262026048 Reviews:
"Synopsis" by , An innovative analysis that shows how the shift to solar energy—in particular, the use of photovoltaic cells—is both economically advantageous and inevitable, and will rival the information and communication technologies revolution in its transformative effects.
"Synopsis" by , andlt;Pandgt;In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues--on the basis of standard business and economic forecasting models--that over the next two decades solar energy will increasingly become the best and cheapest choice for most electricity and energy applications. Solar Revolution outlines the path by which the transition to solar technology and sustainable energy practices will occur.Developments in the photovoltaic (PV) industry over the last ten years have made direct electricity generation from PV cells a cost-effective and feasible energy solution, despite the common view that PV technology appeals only to a premium niche market. Bradford shows that PV electricity today has become the choice of hundreds of thousands of mainstream homeowners and businesses in many markets worldwide, including Japan, Germany, and the American Southwest.Solar energy will eventually be the cheapest source of energy in nearly all markets and locations because PV can bypass the aging and fragile electricity grid and deliver its power directly to the end user, fundamentally changing the underlying economics of energy. As the scale of PV production increases and costs continue to decline at historic rates, demand for PV electricity will outpace supply of systems for years to come.Ultimately, the shift from fossil fuels to solar energy will take place not because solar energy is better for the environment or energy security, or because of future government subsidies or as yet undeveloped technology. The solar revolution is already occurring through decisions made by self-interested energy users. The shift to solar energy is inevitable and will be as transformative as the last century's revolutions in information and communication technologies.andlt;/Pandgt;
"Synopsis" by , In Solar Revolution, fund manager and former corporate buyout specialist Travis Bradford argues--on the basis of standard business and economic forecasting models--that over the next two decades solar energy will increasingly become the best and cheapest choice for most electricity and energy applications. Solar Revolution outlines the path by which the transition to solar technology and sustainable energy practices will occur.Developments in the photovoltaic (PV) industry over the last ten years have made direct electricity generation from PV cells a cost-effective and feasible energy solution, despite the common view that PV technology appeals only to a premium niche market. Bradford shows that PV electricity today has become the choice of hundreds of thousands of mainstream homeowners and businesses in many markets worldwide, including Japan, Germany, and the American Southwest.Solar energy will eventually be the cheapest source of energy in nearly all markets and locations because PV can bypass the aging and fragile electricity grid and deliver its power directly to the end user, fundamentally changing the underlying economics of energy. As the scale of PV production increases and costs continue to decline at historic rates, demand for PV electricity will outpace supply of systems for years to come.Ultimately, the shift from fossil fuels to solar energy will take place not because solar energy is better for the environment or energy security, or because of future government subsidies or as yet undeveloped technology. The solar revolution is already occurring through decisions made by self-interested energy users. The shift to solar energy is inevitable and will be as transformative as the last century's revolutions in information and communication technologies.
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