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This title in other formats:Our Daily Meds: How the Pharmaceutical Companies Transformed Themselves Into Slick Marketing Machines and Hooked the Nation on Prescriby Melody Petersen
Synopses & ReviewsPublisher Comments:An “angrily illuminating” (The New York Times) exposé of Big Pharmas corrupting influence in America today In the last thirty years, pharmaceutical companies have seized control of American medicine by putting their marketers in charge. They invent diseases in order to sell the pills that "cure" them. They sway doctors by giving them resort vacatopms, gourmet meals, and fistfuls of cash. They advertise prescription drugs at NASCAR races, on subways, and even in churches. Medicines can save lives, but the relentless promotion of these products has come at tremendous cost. Prescription pills taken as directed are estimated to kill one American every five minutes. More Americans are addicted to medications than cocaine. And roads have become less safe as the over-medicated take to the wheel. In Our Daily Meds, journalist Melody Petersen connects the dots to show how subtle, far-reaching, and dangerous Big Pharma's powers have become. Review:"Tough, cogent, and disturbing enough to have a serious impact . . . [A] chilling investigation."--The New York Times "Petersen draws on her years as a crackerjack business reporter at The New York Times, where her enterprising stories were eagerly awaited by those who follow the drug makers. . . . A fascinating introduction to one of the most powerful industries of our time."--The Washington Post "Compelling . . . full of . . . eye-opening stories."--BusinessWeek "Sobering, scrupulously researched . . . We have no choice but to take careful heed."--The Boston Globe Synopsis:"Our Daily Meds" shows how corporate salesmanship has triumphed over science inside the biggest pharmaceutical companies and, in turn, how this promotion-driven industry has taken over the practice of medicine.
Synopsis:An “angrily illuminating” (The New York Times) exposé of Big Pharma’s corrupting influence in America today In the past few decades, America's big pharmaceutical companies have buried the idea of health under an overwhelming tide of marketing. They invent diseases, in order to sell the pills that "cure" them. They buy off doctors and researchers with resort vacations and flat-screen TVs. They advertise prescription drugs at NASCAR races, on subways, and in churches. These companies now influence every stage of the healthcare system in America--often for the worse. In Our Daily Meds, Melody Petersen connects the dots to show for the first time how subtle, far-reaching and dangerous Big Pharma's powers have become. About the AuthorMelody Peterson wrote about the pharmaceutical industry for four years as a reporter for The New York Times. She lives with her husband in Los Angeles. What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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