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Jemma Kidd Make-Up Masterclass: Beauty Bible of Professional Techniques and Wearable Looksby Jemma Kidd
Synopses & Reviews
“Millions of women throughout the world wear make-up, but few of them have been taught how to apply it.” This is what inspired leading international make-up artist Jemma Kidds vision for her make-up school, product line, and now book, which aims to teach a new generation of women how to use the latest and best techniques.
Jemma Kidd Make-Up Masterclass is a glamorous, contemporary yet timeless book that demystifies the art of make-up and shows women how to enhance their best features and feel confident in their appearance, whatever your age or lifestyle. Beautifully photographed and designed, it offers expert advice in an accessible format: informative text is broken down into bite-size chunks, with tips, insider secrets, and practical stepby- step instructions for fail-safe techniques to maximize natural beauty.
While sharing insights into her life in the beauty industry and a behind-the-scenes glimpse at the preparation that goes on before a show or a photo shoot, Jemma explains how she works with the latest trends to create new looks and color schemes, and shows how extreme looks can be adapted and toned down for everyday wear.
Makeup, as we know it, has only been commercially available in the last 100 years, but applying decoration to the face and body may be one of the oldest global social practices. In Face Paint, Lisa Eldridge reveals the entire history of the art form, from Egyptian and Classical times up through the Victorian age and golden era of Hollywood, and also surveys the cutting-edge makeup science of today and tomorrow. Face Paint explores the practical and idiosyncratic reasons behind makeupandrsquo;s use, the actual materials employed over generations, and the glamorous icons that people emulate and how they achieved their effects. An engaging history of style, it is also a social history of women and the ways in which we can understand their lives through the prism and impact of makeup.
About the Author
JEMMA KIDD, a former model and fashion stylist, is a leading international make-up artist who has worked with many celebrated fashion designers, photographers, and celebrities. She founded a popular make-up school in London and developed her own range of make-up and tools sold in Bergdorf Goodman, Holt Renfrew and Neiman Marcus. In 2008, Target launched the JK Jemma Kidd make-up line in 1600 stores across the country.
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