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The 34-Ton Bat: The Story of Baseball as Told Through Bobbleheads, Cracker Jacks, Jockstraps, Eye Black, and 375 Other Strange and Unf

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The 34-Ton Bat: The Story of Baseball as Told Through Bobbleheads, Cracker Jacks, Jockstraps, Eye Black, and 375 Other Strange and Unf Cover

 

Synopses & Reviews

Review:

"Rushin, a longtime acclaimed writer for Sports Illustrated, chronicles the history of baseball through the items used by players (baseball bats, sanitary socks), enjoyed by fans (beer and hot dogs), and sported by both (baseball caps). A lot of the fun in Rushin's exhaustively researched, very readable history comes from learning about the people behind the innovations. The Dodgers' advertising v-p Danny Goodman, who made popular souvenirs such as the bobblehead to baseball, saw the stadium crowd as a captive audience willing to buy anything, from underpants to aprons. Foolproof Taylor spent years unsuccessfully promoting his protective cups and helmets. His sales method? Skeptics would kick Taylor, who thankfully was wearing his fortified handiwork, in the groin or smash him in the head with a bat. Baseball merchandise, which has long been an important part of the game, was until recently generally dismissed by players and sports writers alike. Players once scoffed at sunglasses and baseball gloves, which makes sense considering how many of them endured day games in broiling flannel uniforms. Rushin's exuberant prose describes the continuous evolution of baseball paraphernalia. 40 b&w photos. Agent: Esther Newberg, ICM." Publishers Weekly Copyright PWxyz, LLC. All rights reserved.

Product Details

ISBN:
9780316200936
Author:
Rushin, Steve
Publisher:
Little Brown and Company
Subject:
Sports and Fitness-Baseball General
Publication Date:
20131031
Binding:
HARDCOVER
Language:
English

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Related Subjects

Featured Titles » Home and Leisure
History and Social Science » World History » General
Sports and Outdoors » Sports and Fitness » Baseball » General

The 34-Ton Bat: The Story of Baseball as Told Through Bobbleheads, Cracker Jacks, Jockstraps, Eye Black, and 375 Other Strange and Unf Used Hardcover
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$17.50 In Stock
Product details pages Little Brown and Company - English 9780316200936 Reviews:
"Publishers Weekly Review" by , "Rushin, a longtime acclaimed writer for Sports Illustrated, chronicles the history of baseball through the items used by players (baseball bats, sanitary socks), enjoyed by fans (beer and hot dogs), and sported by both (baseball caps). A lot of the fun in Rushin's exhaustively researched, very readable history comes from learning about the people behind the innovations. The Dodgers' advertising v-p Danny Goodman, who made popular souvenirs such as the bobblehead to baseball, saw the stadium crowd as a captive audience willing to buy anything, from underpants to aprons. Foolproof Taylor spent years unsuccessfully promoting his protective cups and helmets. His sales method? Skeptics would kick Taylor, who thankfully was wearing his fortified handiwork, in the groin or smash him in the head with a bat. Baseball merchandise, which has long been an important part of the game, was until recently generally dismissed by players and sports writers alike. Players once scoffed at sunglasses and baseball gloves, which makes sense considering how many of them endured day games in broiling flannel uniforms. Rushin's exuberant prose describes the continuous evolution of baseball paraphernalia. 40 b&w photos. Agent: Esther Newberg, ICM." Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
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