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Interviews | April 8, 2014

Shawn Donley: IMG Gabrielle Zevin: The Powells.com Interview



Gabrielle ZevinThe American Booksellers Association collects nominations from bookstores all over the country for favorite forthcoming titles. The Storied Life of... Continue »
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    The Storied Life of A. J. Fikry

    Gabrielle Zevin 9781616203214

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Building Findable Websites: Web Standards, Seo, and Beyond

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Building Findable Websites: Web Standards, Seo, and Beyond Cover

 

Synopses & Reviews

Publisher Comments:

This is not another SEO book written for marketing professionals.  Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

  • Help more people find your site
  • Help users find content within your site
  • Encourage return visits
The path this book travels through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You’ll find the big ideas behind these technologies and real world examples, illustrating that you don’t have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:

Web standards + compelling content = improved findability = more successful sites

You’ll find even more findability guidance on the book’s companion website (http://buildingfindablewebsites.com) including 5 bonus chapters.

Synopsis:

This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels passes through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:

Web standards + compelling content = improved findability = more successful sites

You'll find even more findability guidance on the book's companion website (http: //buildingfindablewebsites.com) including 5 bonus chapters.

About the Author

Aarron Walter is a faculty member in the Interactive Media Design department at The Art Institute of Atlanta, teaching courses on a variety of topics including Findability, Dynamic Web Applications, and User-Centered Interface Design. When not teaching, Aarron also runs a one man design/development consultancy in Athens, GA, and writes articles for online publications such as SitePoint.com and DMXZone.com. He blogs, builds and shares things at http://aarronwalter.com

Table of Contents

Chapter 1 Introducing Findability

Chapter 2 Markup Strategies

Chapter 3 Server-Side Strategies

Chapter 4 Creating Content that Drives Traffic

Chapter 5 Building a Findable Blog

Chapter 6 Adding Search to Your Site

Chapter 7 Preventing Findability Roadblocks

Chapter 8 Bring Traffic Back With a Mailing List

Chapter 9 Putting Findability Into Practice

Index

Product Details

ISBN:
9780321526281
Author:
Walter, Aarron
Publisher:
New Riders Publishing
Subject:
Internet - World Wide Web
Subject:
Internet - Web Site Design
Subject:
Design
Subject:
Web sites
Subject:
Web - Page Design
Subject:
Web - General
Subject:
Web sites -- Design.
Subject:
Web site development
Subject:
Internet - General
Copyright:
Edition Description:
Trade paper
Series:
Voices That Matter
Publication Date:
February 2008
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
264
Dimensions:
9.05x7.53x.55 in. .99 lbs.

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Related Subjects

Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Publishing

Building Findable Websites: Web Standards, Seo, and Beyond New Trade Paper
0 stars - 0 reviews
$40.50 In Stock
Product details 264 pages New Riders Publishing - English 9780321526281 Reviews:
"Synopsis" by , This is not another SEO book written for marketing professionals. Between these covers you'll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

Help more people find your siteHelp users find content within your siteEncourage return visitsThe path this book travels passes through the villages of Web standards, accessibility, and contemporary technologies like Ajax, APIs, Flash, and microformats. You'll find the big ideas behind these technologies and real world examples, illustrating that you don't have to compromise the user experience to create search engine friendly, findable websites.

Although this book illuminates a broad range of findability strategies, one common theme pervades:

Web standards + compelling content = improved findability = more successful sites

You'll find even more findability guidance on the book's companion website (http: //buildingfindablewebsites.com) including 5 bonus chapters.

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