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    Contributors | September 15, 2015

    Mary Karr: IMG Memoir Tutorials with Mary Karr, Lena Dunham, and Gary Shteyngart

    Editor's note: It's been 20 years since the groundbreaking memoir The Liars' Club sent Mary Karr into the literary spotlight with its phenomenal... Continue »
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Other titles in the Voices That Matter series:

Socialcorp: Social Media Goes Corporate (Voices That Matter)


Socialcorp: Social Media Goes Corporate (Voices That Matter) Cover


Synopses & Reviews

Publisher Comments:

This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.

About the Author

Joel Postman is the principal of Socialized, a consultancy that helps companies take advantage of social media in corporate communications, public relations and marketing. Prior to founding Socialized, Joel was EVP of Emerging Media at Eastwick Communications, where he led the agency's social media practice and helped companies like Fujitsu, StrongMail, and Seagate Technology adopt social media initiatives. Joel is a 20-year corporate communications veteran. He worked for five years at Sun Microsystems, where he as a senior manager of executive communications and speechwriter to then-CEO and chairman, Scott McNealy. After Sun, Joel joined Hewlett Packard.

Table of Contents

Table of Contents

Ch 1     What is a SocialCorp /Benefits

Ch 2     What does it take to become a SocialCorp

Ch 3     Social Media and Web 2.0

Ch 4     No Brand Surrender

Ch 5     Reaching the Right People

Ch 6     Overcoming Risk

Ch 7     Measurable Value

Ch 8     SocialCorp 2.0 (the future)

Product Details

Postman, Joel
New Riders Publishing
Internet - General
Management - General
Internet - World Wide Web
Edition Description:
Trade paper
Voices That Matter
Publication Date:
November 2008
Grade Level:
9 x 6 x 0.463 in 298 gr

Related Subjects

Business » Human Resource Management
Business » Management
Business » Marketing
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Computers and Internet » Networking » General
Health and Self-Help » Health and Medicine » History of Medicine
Travel » General

Socialcorp: Social Media Goes Corporate (Voices That Matter) Used Trade Paper
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