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      Secondhand Souls

      Christopher Moore 9780061779787

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Other titles in the Voices That Matter series:

The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever (Voices That Matter)


The Backchannel: How Audiences Are Using Twitter and Social Media and Changing Presentations Forever (Voices That Matter) Cover


Synopses & Reviews

Publisher Comments:

Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality.

In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.

About the Author

Cliff Atkinson “wrote the book” on using PowerPoint effectively with Beyond Bullet Points. The book pioneered the market for smart presentation books. Cliff’s impact on the field of presentations has been significant. He designed the presentations that helped persuade a jury to award a $253 million verdict to the plaintiff in the nation’s first Vioxx trial in 2005—presentations which Fortune magazine called “frighteningly powerful.” He has taught his approach at many of the country’s top law firms, government agencies, business schools, and corporations, including Sony, Toyota, Nestlé, Nokia, Nationwide, Deloitte, Amgen, Bristol-Myers Squibb, Intel, Microsoft, and the United Nations International Criminal Tribunal.

Table of Contents

Part 1: The Death of PowerPoint and the Rebirth of Conversation

1. A PowerPoint Chip on Our Shoulder

2. Opening the Backchannel Floodgates

3. Renegotiating a Social Contract: The new Presentation Conversation

4. Integrating the Online with the Offline in a new Conversation Infrastructure

Part 2: Audience 2.0; How to listen, attend, communicate and participate

5. The Audience 2.0 Bill of Rights and Responsibilities

6. Voting with Your Feet

7. When the Audience Completely Runs the Show

8. Listening, reporting, Tweeting, blogging, commenting and the neglected art of question-asking

Part 3: Presenter 2.0; How to listen, present, communicate and facilitate

9. The Presenter 2.0 Bill of Rights and Responsibilities

10. The Art and Science of Crowdsourcing your Presentation

11. PowerPoint is Dead, Long Live PowerPoint

12. The Human Bar Chart, and Other Presentation Innovations

13. Choosing the right medium for your message: keynotes, panels, conversations and un-conferences

Product Details

Atkinson, Cliff
New Riders Publishing
Presentation Software
Business Communication - Meetings & Presentations
Social Aspects - General
Business - General
Edition Description:
Trade paper
Voices That Matter
Publication Date:
November 2009
Grade Level:
8.90x6.90x.60 in. .95 lbs.

Related Subjects

Business » General
Business » Management
Computers and Internet » Computers Reference » Social Aspects » General
Computers and Internet » Internet » Web » Social Networking
Computers and Internet » Internet » Web » User Generated Content
Computers and Internet » Personal Computers » Desktop Applications » Presentation Software
Health and Self-Help » Health and Medicine » Medical Specialties
Science and Mathematics » Mathematics » Calculus » General
Science and Mathematics » Mathematics » General

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