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Mindless Eating: Why We Eat More Than We Think

Mindless Eating: Why We Eat More Than We Think Cover

ISBN13: 9780345526885
ISBN10: 0345526880
All Product Details

 

Synopses & Reviews

Publisher Comments:

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much youre eating, what youre eating–or why youre even eating at all.

• Does food with a brand name really taste better?

• Do you hate brussels sprouts because your mother did?

• Does the size of your plate determine how hungry you feel?

• How much would you eat if your soup bowl secretly refilled itself?

• What does your favorite comfort food really say about you?

• Why do you overeat so much at healthy restaurants?

Brian Wansink is a Stanford Ph.D. and the director of the Cornell University Food and Brand Lab. Hes spent a lifetime studying what we dont notice: the hidden cues that determine how much and why people eat. Using ingenious, fun, and sometimes downright fiendishly clever experiments like the “bottomless soup bowl,” Wansink takes us on a fascinating tour of the secret dynamics behind our dietary habits. How does packaging influence how much we eat? Which movies make us eat faster? How does music or the color of the room influence how much we eat? How can we recognize the “hidden persuaders” used by restaurants and supermarkets to get us to mindlessly eat? What are the real reasons most diets are doomed to fail? And how can we use the “mindless margin” to lose–instead of gain–ten to twenty pounds in the coming year?

Mindless Eating will change the way you look at food, and it will give you the facts you need to easily make smarter, healthier, more mindful and enjoyable choices at the dinner table, in the supermarket, in restaurants, at the office–even at a vending machine–wherever you decide to satisfy your appetite.

From the Hardcover edition.

Synopsis:

In this illuminating and groundbreaking book, a food psychologist helps readers change the way they look at food, and presents the facts needed to easily make smarter, healthier, more mindful and enjoyable choices.

Synopsis:

This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.

 

• Can the size of your plate really influence your appetite?

• Why do you eat more when you dine with friends?

• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?

• How does music or the color of the room influence how much—and how fast—we eat?

• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?

 

Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.

About the Author

Brian Wansink, Ph.D., is an Iowa native and earned his doctorate at Stanford University. He is the John S. Dyson Professor of Marketing and of Nutritional Science at Cornell University, where he is Director of the Cornell Food and Brand Lab. The author of three profesional books on food and consumer behavior, he lives with his family in Ithaca, New York, where he enjoys both French food and French fries each week.

From the Hardcover edition.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

Ryan DeJonghe, July 31, 2015 (view all comments by Ryan DeJonghe)
That fork in your hand--put it down, now! That bag of chips? Keep it in the back of your cupboard, or divide it into small baggies. These foods aren’t the only tempting culprits: we’re attacked from every side and angle. Within MINDLESS EATING, author Brian Wansink, through numerous examples, shows why we eat more than we think we do.

This book isn’t just talk: it is fascinating science. It is entertainment that enlightens. Page-after-page, I’m enraptured by--what I call a prank--a study on ways that people eat more. Wansink is sickly hilarious at times. Whether he is giving away two-week-old stale popcorn to movie goers, or filling up college kids’ soup bowls from beneath the table, it’s all great. That’s the best type of learning--fun learning!

There are a couple of chapters toward the back of the book that were wavering or a bit repetitive, but more often than not, there were new studies (tricks) that tested humankind’s fortitude and resistance to mindless munching. We’re susceptible to so much: an extra color in a bag of M&M’s; a trip to Costco; a larger plate. Little things add up to long-term calories.

Will reading this book cause you to lose weight? Maybe, but probably not. To eat more, without knowing that we eat more, is easy. You could say it is--mindless. Wansink shows how professional bartenders pour more alcohol if the glass is wider at the base; he shows how scholars in food research will eat more their dinner plates are cleared by the waitresses regularly. Intelligence and knowledge are helpful in combating idle eating, but by no means guaranteed shields.

Wansink also counteracts popular ideas found in books like SALT SUGAR FAT (review forthcoming), where food companies are villainized (perhaps, rightfully so) for making us crave their foods. Wansink counters that they are merely a business, looking to make money. If we take the same techniques, apply it to healthier foods, companies will follow the lead. Broccoli-flavored Oreos? Gross, but why not?

If you’re even slightly interested in learning about your food habits, this book is a must.
Was this comment helpful? | Yes | No

Product Details

ISBN:
9780345526885
Publisher:
Bantam
Subject:
Nutrition
Author:
Brian Wansink, PhD
Author:
Wansink, Brian
Author:
Various
Author:
Wansink, Brian Phd
Subject:
Sports and Fitness-Medicine Nutrition and Psychology
Subject:
Healthy Living
Edition Description:
Tall paperback
Publication Date:
20101231
Binding:
MASS MARKET
Grade Level:
General/trade
Language:
English
Pages:
304
Dimensions:
12.25 x 9 x 7 in 11.5 lb

Related Subjects


Cooking and Food » Diet and Nutrition » General
Cooking and Food » Diet and Nutrition » Nutrition
Health and Self-Help » Health and Medicine » Diet and Nutrition
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Health and Medicine » Nutrition
Sports and Outdoors » Sports and Fitness » Medicine Nutrition and Psychology

Mindless Eating: Why We Eat More Than We Think
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$ In Stock
Product details 304 pages Bantam - English 9780345526885 Reviews:
"Synopsis" by , In this illuminating and groundbreaking book, a food psychologist helps readers change the way they look at food, and presents the facts needed to easily make smarter, healthier, more mindful and enjoyable choices.
"Synopsis" by , This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. His findings will astound you.

 

• Can the size of your plate really influence your appetite?

• Why do you eat more when you dine with friends?

• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?

• How does music or the color of the room influence how much—and how fast—we eat?

• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?

 

Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.

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