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1 Beaverton Business- History and Biography

Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple

by and

Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple Cover

 

Synopses & Reviews

Publisher Comments:

: In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly escalated into a full-fledged business, the first company to place all-natural foods in supermarkets. From salad dressing to spaghetti sauce, to popcorn and lemonade, Newman's Own became a major player in the food business. The company's profits were originally donated to medical research, education, and the environment, and eventually went to the creation of the eight Hole in the Wall Gang camps for children with serious illnesses. In these

Review:

"Charming reminiscences by a couple of merry pranksters who hit upon a happy accident in the chemistry lab that allowed them to remain true to their values." Kirkus Reviews

Synopsis:

This is the wonderful story of how Paul Newman and A. E. Hotchner created and promoted a bestselling brand of all natural foods, and established a new way to make the world a better place through giving away the profits and creating camps for children with cancer and other life-threatening illnesses.

About the Author

PAUL NEWMAN (known as ol’ PL to both friends and enemies.)

The L stands for “Leonard” or “Lunkhead.” He answers to both. He is probably best known for his spectacularly successful food conglomerate. In addition to giving the profits to charity, he also ran Frank Sinatra out of the spaghetti sauce business. On the downside, the spaghetti sauce is out-grossing his films. He did graduate from Kenyon College magna cum lager and in the process begat a laundry business which was the only student-run enterprise on Main Street. Yale University later awarded him an honorary Doctorate of Humane Letters for unknown reasons. He has won four Sports Car Club of America National Championships and is listed in the Guinness Book of World Records as the oldest driver (70) to win a professionally sanctioned race (24 Hours of Daytona, 1995). He is married to the best actress on the planet, was number 19 on Nixon’s enemy list, and purely by accident has 51 films and four Broadway plays. He is generally considered by professionals to be the worst fisherman on the East Coast.

A. E. HOTCHNER

fully intended to be a career lawyer but after two stultifying years practicing with a St. Louis law firm, he escaped into the wild blue yonder of the Air Force, vowing never to look at another Corpus Juris Secundum. After the war, Hotch became a literary bounty hunter, and in the process met Ernest Hemingway, with whom he buddied around for fourteen years, an adventurous period that Hotch chronicled in Papa Hemingway, which was published in 34 countries in 28 different languages. In between selling salad dressing, Hotch has written fifteen books, a dozen plays and musicals, and scores of television dramas. In 1999, Washington University conferred on him an honorary Doctor of Letters to go along with his doctor of law degree, but he is proudest of the fact that he was crowned marbles champion of St. Louis when he was in the sixth grade.

Product Details

ISBN:
9780385508025
Author:
Paul Newman and A. E. Hotchner
Publisher:
Random House
Author:
Hotchner, A. E.
Author:
Paul Newman and A.E. Hotchner
Location:
New York
Subject:
General
Subject:
Business
Subject:
Entertainment & Performing Arts - Actors & Actresses
Subject:
Nonprofit organizations
Subject:
Human ecology
Subject:
Social responsibility of business
Subject:
Industries - Hospitality, Travel & Tourism
Subject:
Personal Memoirs
Copyright:
Edition Number:
1st ed.
Series Volume:
108-119
Publication Date:
November 11, 2003
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
253
Dimensions:
8.52x6.32x.94 in. .94 lbs.

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Related Subjects


Biography » Entertainment and Performing Arts
Business » History and Biographies
Business » Writing

Shameless Exploitation in Pursuit of the Common Good: The Madcap Business Adventure by the Truly Oddest Couple Used Hardcover
0 stars - 0 reviews
$0.95 In Stock
Product details 253 pages Nan A. Talese - English 9780385508025 Reviews:
"Review" by , "Charming reminiscences by a couple of merry pranksters who hit upon a happy accident in the chemistry lab that allowed them to remain true to their values."
"Synopsis" by , This is the wonderful story of how Paul Newman and A. E. Hotchner created and promoted a bestselling brand of all natural foods, and established a new way to make the world a better place through giving away the profits and creating camps for children with cancer and other life-threatening illnesses.
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