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1 Burnside Business- Marketing

Buyology: Truth and Lies about Why We Buy

by

Buyology: Truth and Lies about Why We Buy Cover

 

Synopses & Reviews

Publisher Comments:

How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?

In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:

Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?

Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?

Can "Cool" brands, like iPods, trigger our mating instincts?

Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?

Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds.

Synopsis:

How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

About the Author

MARTIN LINDSTROM was voted by Time Magazine as one of the world's most influential people of 2009 for this work on neuromarketing. As one of the world's most respected marketing gurus with a global audience of over a million people, Lindstrom spends 300 days on the road every year, advising top executives of companies including McDonald's Corporation, Procter & Gamble, Nestlé, Microsoft, The Walt Disney Company and GlaxoSmithKline. He has been featured in The Washington Post, USA TODAY, Fast Company, and more. His previous book, BRANDsense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.

Product Details

ISBN:
9780385523899
Author:
Lindstrom, Martin
Publisher:
Broadway Business
Foreword by:
Underhill, Paco
Foreword:
Underhill, Paco
Author:
Underhill, Paco
Subject:
Marketing - Research
Subject:
Consumer Behavior - General
Subject:
Advertising & Promotion
Subject:
General Business & Economics
Subject:
Business;Marketing
Subject:
marketing;psychology;business;non-fiction;consumerism;advertising;neuromarketing;shopping;sociology;branding;economics;neuroscience;brain;consumer behavior;sales
Copyright:
Edition Description:
Trade paper
Publication Date:
20100231
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
272
Dimensions:
8 x 5.15 x 0.7 in 0.5 lb

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Related Subjects

Business » Advertising
Business » General
Business » Management
Business » Marketing

Buyology: Truth and Lies about Why We Buy Used Trade Paper
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Product details 272 pages Broadway Business - English 9780385523899 Reviews:
"Synopsis" by , How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
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