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Original Essays | February 8, 2012

Kent Hartman: IMG A Raider by Any Other Name

0 comments By Kent Hartman

Perhaps you are aware of the fact that there is an oddly popular trivia game floating around that a group of clever (and likely bored) college... Continue »
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    The Wrecking Crew: The Inside Story of Rock and Roll's Best-Kept Secret

    Kent Hartman 9780312619749
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Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Guerrilla Marketing)

by Jay Conrad Levinson

Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Guerrilla Marketing) Cover

 

Synopses & Reviews

Publisher Comments:

From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the 'guerrilla guru' Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.

Synopsis:

Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
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About the Author

Jay Conrad Levinson, president of Guerrilla Marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla Marketing series and write the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. The author currently lives in California.
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Product Details

ISBN:
9780395608449
Subtitle:
The 50 Golden Rules for Small-Business Success
Author:
Levinson, Jay Conrad
Publisher:
Mariner Books
Location:
Boston :
Subject:
Business
Subject:
Small Business
Subject:
Marketing - General
Subject:
Marketing
Subject:
Management
Subject:
Advertising
Subject:
Small Business - General
Subject:
General Business & Economics
Subject:
Business;Marketing
Copyright:
1991
Edition Description:
Trade Paper
Series:
Guerrilla Marketing
Series Volume:
no. 6, v. 1, pt. 6
Publication Date:
January 1993
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
9 x 6 x 0.5 in 0.6 lb
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Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success (Guerrilla Marketing) Used Trade Paper
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Product details 224 pages Houghton Mifflin Company - English 9780395608449 Reviews:
"Synopsis" by ,
Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
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