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The Guerrilla Marketing Handbook (Guerrilla Marketing)

by

The Guerrilla Marketing Handbook (Guerrilla Marketing) Cover

 

Synopses & Reviews

Publisher Comments:

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Synopsis:

Offers innovative marketing ideas, identifies the current fastest-growing markets, gives tips and strategies for dealing with a recession, and introduces new technologies.

Synopsis:

At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.

About the Author

Jay Conrad Levinson, president of Guerrilla Marketing International, lecturers around the world on guerrilla business techniques for majors companies, professional organizations, and universities. He is the author or coauthor of eleven books in the Guerrilla Marketing series and write the popular "Guerrilla Entrepreneur" column for Entrepreneur magazine. The author currently lives in California.

Product Details

ISBN:
9780395700136
With:
Godin, Seth
Author:
Rubin, Charles
Author:
Levinson, Jay Conrad
Author:
Godin, Seth
Publisher:
Mariner Books
Location:
Boston :
Subject:
Business
Subject:
Small Business
Subject:
Marketing - General
Subject:
Marketing
Subject:
Management
Subject:
Small business -- Management -- Handbooks, manuals, etc.
Subject:
Small business -- Management.
Subject:
Marketing -- Handbooks, manuals, etc.
Subject:
Business;Marketing
Copyright:
Edition Description:
Trade Paper
Series:
Guerrilla Marketing
Series Volume:
no. 10
Publication Date:
November 1994
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
396
Dimensions:
10 x 8 x 0.5 in 1.33 lb

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Related Subjects

Business » Marketing

The Guerrilla Marketing Handbook (Guerrilla Marketing) Used Trade Paper
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Product details 396 pages Houghton Mifflin Company - English 9780395700136 Reviews:
"Synopsis" by , Offers innovative marketing ideas, identifies the current fastest-growing markets, gives tips and strategies for dealing with a recession, and introduces new technologies.
"Synopsis" by , At last, a Whole Earth Catalogue for the guerrilla marketer. This newest volume in the series presents the entire arsenal of weaponry that has revolutionized today's marketing strategies. It first helps readers develop an effective campaign and then offers detailed descriptions of more than 100 tools. Includes a money-back guarantee. 64 photos.
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