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Uncommon Grounds: The History of Coffee and How It Transformed Our World

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Uncommon Grounds: The History of Coffee and How It Transformed Our World Cover

ISBN13: 9780465054671
ISBN10: 0465054676
Condition: Standard
All Product Details

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Synopses & Reviews

Publisher Comments:

Uncommon Grounds tells the story of coffee from its discovery on a hill in Abyssinia to its role in intrigue in the American colonies to its rise as a national consumer product in the twentieth century and its rediscovery with the advent of Starbucks at the end of the century. A panoramic epic, Uncommon Grounds uses coffee production, trade, and consumption as a window through which to view broad historical themes: the clash and blending of cultures, the rise of marketing and the “national brand,” assembly line mass production, and urbanization. Coffeehouses have provided places to plan revolutions, write poetry, do business, and meet friends. The coffee industry has dominated and molded the economy, politics, and social structure of entire countries.Mark Pendergrast introduces the reader to an eccentric cast of characters, all of them with a passion for the golden bean. Uncommon Grounds is nothing less than a coffee-flavored history of the world.

Synopsis:

The first comprehensive business and social history of coffee, written by the author of a successful history of Coca-Cola. There are plenty of books for the coffee connoisseur, full of advice about where to find the best beans and how to brew the perfect cup, but none of them comes close to this remarkable story.

Synopsis:

Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous “Coffee Crisis” that caused global prices to plummet to the rise of the Fair Trade movement and the “third-wave” of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the worlds favorite beverages.

About the Author

Mark Pendergrast was born in Atlanta and is a graduate of Harvard University. A business journalist, he has published articles and reviews in a number of magazines and newspapers, including the New York Times, the Sunday Times (London), and Financial Analyst.

Table of Contents

Prologue: The Oriflama Harvest
Introduction: Puddle Water or Panacea?
Seeds Of Conquest
Coffee Colonizes the World
The Coffee Kingdoms
The American Drink
The Great Coffee Wars of the Gilded Age
Hermann Sielcken and Brazilian Valorization
The Drug Drink
Canning The Buzz
Growing Pains
Making the World Safe for Coffee
Selling an Image in the Jazz Age
Burning Beans, Starving Campesinos
Showboating the Depression
Cuppa Joe
Bitter Brews
Coffee Witch Hunts and Instant Non-Gratification
Robusta Triumphant
Romancing The Bean
A Scattered Band of Fanatics
The Black Frost
The Specialty Revolution
The Starbucks Experience
Eco-Coffee

What Our Readers Are Saying

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Average customer rating based on 1 comment:

trevor.on.the.air, August 31, 2012 (view all comments by trevor.on.the.air)
I found this book to be almost exactly what I was looking for, a comprehensive look at the coffee industry and the history of coffee. My issue with this book was that it was written using prose that felt to familiar. The writing style took me out of the book a few times, which may just be a problem with me, but I was looking for a more scholarly, Jared Diamond-esque book.

Very good overall, and interesting.
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Product Details

ISBN:
9780465054671
Subtitle:
The History Of Coffee And How It Transformed Our World
Author:
Pendergrast, Mark
Publisher:
Basic Books
Subject:
General
Subject:
History
Subject:
Commerce
Subject:
Commodities
Subject:
Coffee
Subject:
Beverages - Coffee & Tea
Subject:
World
Subject:
Coffee industry -- History.
Subject:
Coffee -- History.
Copyright:
Edition Description:
First Trade Paper Edition
Publication Date:
20000422
Binding:
Paperback
Grade Level:
from 9
Language:
English
Illustrations:
Y
Pages:
504
Dimensions:
9.18x6.10x1.27 in. 1.57 lbs.
Age Level:
from 18

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Related Subjects

Business » Business Profiles
Business » Featured Titles
Business » General
Business » Management
Cooking and Food » Beverages » Tea and Coffee
Cooking and Food » Reference and Etiquette » Historical Food and Cooking

Uncommon Grounds: The History of Coffee and How It Transformed Our World Used Trade Paper
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Product details 504 pages Basic Books - English 9780465054671 Reviews:
"Synopsis" by ,
The first comprehensive business and social history of coffee, written by the author of a successful history of Coca-Cola. There are plenty of books for the coffee connoisseur, full of advice about where to find the best beans and how to brew the perfect cup, but none of them comes close to this remarkable story.
"Synopsis" by ,
Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous “Coffee Crisis” that caused global prices to plummet to the rise of the Fair Trade movement and the “third-wave” of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the worlds favorite beverages.
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