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Benjamin Percy: IMG The Roof People

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My sister slept with the light on until she was 27. She rightfully blames me. I would leap out of closets with my hands made into claws. I would... Continue »
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The Design of Everyday Things

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Synopses & Reviews

Publisher Comments:

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Review:

In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how and why some products satisfy customers while others only frustrate them. First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Review:

"This book is a joy--fun and of utmost importance." Tom Peters

Review:

"May herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite!" Los Angeles Times

Review:

"We are all victimized by the natural perversity of inanimate objects. Here is a book at last that strikes back both at the objects and at the designers, manufacturers, and assorted human beings who originate and maintain this perversity. It will do your heart good and may even point the way to correcting matters." Isaac Asimov

Synopsis:

Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback."Provocative."--Time magazine

Synopsis:

Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.

Synopsis:

Includes bibliographical references and index.
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About the Author

Donald A. Norman is co-founder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. He is also Professor of Computer Science at Northwestern University and the author of Things That Make Us Smart, Memory and Attention, and The Invisible Computer.
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Product Details

ISBN:
9780465067107
Author:
Norman, Donald A.
Publisher:
Basic Books (AZ)
Author:
Norman, Donald A.
Author:
Norman, Don
Location:
New York
Subject:
General
Subject:
Industrial Design - General
Subject:
Psychology, Industrial
Subject:
Design, industrial
Subject:
Human engineering
Subject:
General Psychology & Psychiatry
Subject:
Design, Industrial -- Social aspects.
Subject:
Business - General
Copyright:
1988
Edition Description:
Trade Paper
Series Volume:
map I-2698
Publication Date:
20020931
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
288
Dimensions:
8.25 x 5.38 in 11.6 oz
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Related Subjects

Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Style and Design
Business » General
Business » Management
Computers and Internet » Desktop Publishing » General
Engineering » Engineering » General Engineering
Reference » Science Reference » Technology

The Design of Everyday Things Used Trade Paper
0 stars - 0 reviews
$8.95 In Stock
Product details 288 pages Basic Books - English 9780465067107 Reviews:
"Review" by , In this entertaining and insightful analysis, cognitive scientist Donald A. Norman hails excellence of design as the most important key to regaining the competitive edge in influencing consumer behavior. Expanded and updated, with a new introduction by the author, The Design of Everyday Things is a powerful primer on how and why some products satisfy customers while others only frustrate them. First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
"Review" by , "This book is a joy--fun and of utmost importance."
"Review" by , "May herald the beginning of a change in user habits and expectations, a change that manufacturers would be obliged to respond to. Button pushers of the world, unite!"
"Review" by , "We are all victimized by the natural perversity of inanimate objects. Here is a book at last that strikes back both at the objects and at the designers, manufacturers, and assorted human beings who originate and maintain this perversity. It will do your heart good and may even point the way to correcting matters."
"Synopsis" by ,
Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback."Provocative."--Time magazine
"Synopsis" by , Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.
"Synopsis" by , Includes bibliographical references and index.
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