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Starting an Online Business for Dummies (For Dummies)
Synopses & Reviews
You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed.
Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an online business has to offer, without an MBA or years of experience! This updated, hands-on guide gives you the tools you need to:
You’ll soon begin to realize that online business is not confined to large corporations or even businesses with storefronts. With this handy, straightforward guide, you will have your business online and ready to go in no time. There’s also a chapter on hot new ways to make money online, such as selling on Amazon or promoting on Flickr. The 5th edition of Starting an Online Business for Dummies helps you help your business can reach its full potential!
Delivers the real-world know-how entrepreneurs need to build an online business from scratch or add an online storefront to an existing business Now updated to cover the latest online marketing trends and opportunities, including site feeds, VoIP, blogging, social networking, new options at eBay and Amazon, Google Answers, and affiliate marketing Topics covered include formulating an online business plan, designing and building a site, adding content and interactivity, promoting and advertising an online business, implementing security, dealing with legal issues and taxes, and using online business accounting tools A companion Web site includes a fully updated directory of online business resources
Make the most of VoIP, site feeds, blogging, and affiliate marketing
The newest, fastest ways to establish and promote a lucrative online business
It's never been easier to get an online business up and running! From identifying your market to building your Web site to attracting (and keeping!) customers, this friendly guide covers it all. You'll take advantage of the latest Internet marketing trends, secure your site, receive online payments, and deal with legal and tax issues — all from the comfort of home.
Discover how to:
* A companion Web site includes a fully updated directory of online business resources
About the Author
Greg Holden is the founder of Stylus Media, which creates Web pages for small businesses. An eBay PowerUser, he has authored more than 35 books and numerous magazine articles.
Table of Contents
PART I: STRATEGIES AND TOOLS FOR YOUR ONLINE BUSINESS.
Chapter 1: What’s New: The Latest Tools for Your Online Business.
Chapter 2: Opening Your Own Online Business in Ten Easy Steps.
Chapter 3: Choosing and Equipping Your New E-Business.
Chapter 4: Selecting Your E-Commerce Host and Design Tools.
PART II: ESTABLISHING AND PROMOTING YOUR ONLINE BUSINESS.
Chapter 5: Organizing Your Business Site and Attracting Customers.
Chapter 6: Optimizing the Shopping Experience.
Chapter 7: Accepting Payments.
Chapter 8: Providing Customer Service with a Virtual Smile.
Chapter 9: Advertising and Publicity.
PART III: BUILDING A BUSINESS WITH ONLINE AUCTIONS.
Chapter 10: Sourcing for Your Business.
Chapter 11: Running a Business on eBay.
Chapter 12: Amazon.com and CafePress.
PART IV: PROMOTING YOUR BUSINESS WITH GOOGLE, YAHOO!, AND MICROSOFT.
Chapter 13: Search Engine Optimization.
Chapter 14: Taking Advantage of Google's Tools.
Chapter 15: Hosting with Yahoo! and Microsoft.
PART V: THE NECESSARY EVILS: LAW AND ACCOUNTING.
Chapter 16: Keeping It All Legal.
Chapter 17: Online Business Accounting Tools.
PART VI: THE PART OF TENS.
Chapter 18: Ten Must-Have Features for Your Web Site.
Chapter 19: Ten Hot New Ways to make Money Online.
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