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More copies of this ISBN:This title in other formats:Media Rules!: Mastering Today's Technology to Connect with and Keep Your Audienceby Brian Reich
Synopses & ReviewsPublisher Comments:When it comes to communicating with an ever-evolving audience, today's organization has more than enough tools to get the job done—blogs, podcasts, social networks, search advertising, and much more. Yet the combination of rapid technological innovation and continuous social shifts have left many organizations—from the largest corporation to the smallest nonprofit—struggling to stay focused and execute their ideas. Throughout their professional careers, authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world and overcoming its many challenges. Written in an engaging and accessible style, this reliable resource skillfully discusses what it takes for today's business leader and entrepreneur to survive and thrive in the new communications universe. With this book as your guide, you'll quickly learn how to view everything you do as an organization through three broad lenses: everything is fragmented and blurred, small things can gain great attention, and we are all connected. Along the way, you'll also discover how to distinguish yourself from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides. It doesn't matter whether you're in the business of disseminating information, developing experiences, or producing products, this book will prepare you to:
Every theory, thought, and idea outlined in this book mirrors what authors Brian Reich and Dan Solomon do for their clients—and the organizations they lead—every day. Filled with in-depth insights, expert advice, and more than thirty-five interviews of business innovators familiar with the many facets of this field, Media Rules! offers a rare look at how you can effectively develop successful media-centric strategies and reveals real ways to implement them in your everyday business endeavors. Book News Annotation:Writing primarily for business leaders and entrepreneurs,
practitioners and consultants Reich and Solomon connect the promises
of technologies with the realities of audiences. They give solid
practical advice about how to select ideas for offerings, how to
provide guidance to audiences as well as simple motivation, how to
fight for new ways of delivering information to new markets, and how
to keep up with technological applications in what would seem to be a
sea of new ideas. They also show that marketing design, however
reliant upon electronics, still calls upon elements of the human
psyche for success. The result is very accessible while at the same
time closely linked to the blogs, web sites, and text messaging now
dominating marketing.
Annotation ©2008 Book News, Inc., Portland, OR (booknews.com) Synopsis:Praise for Media Rules! "Brian Reich and Dan Solomon have ground the lens that so many of us have been waiting for: a way to view and profit from the infusion of new communication media into our personal and professional lives. Comprehensive, yet eminently readable, I came away from reading Media Rules! feeling as though the fog on a highway had just lifted and I could resume driving at top speed." —Martin Kace,founder and President, EMPAX, and former CEO of Joe Boxer and Phat Fashions/Phat Farm "The means of mass communication have always been owned by or controlled by governments or corporations. But that's not true anymore. Now, there is a new reality created by a horrible...beautiful accident. The smashup occurred at the intersection of digital technology and the Internet, and at the moment of impact, the means of mass communication fell out of the hands of the media elite and fell into the hands of, potentially, every person on the planet. Now, people can tell their own stories. This book helps you understand how." —Stephen Cassidy,Chief, Internet, Television, Radio and Image, UNICEF "Everyone who consumes, creates, and cares about the messages that infuse our lives should read Media Rules! Reich and Solomon put the 'me' in media, and the 'media' in immediate. This stuff matters to us all, and it matters now. Read these Rules, and the authors will inspire you to join the conversation, syndicate your own knowledge, and work with a set of rules we all are shaping, every day." —Tucker Eskew,Founding Partner, ViaNovo, and former deputy assistant to the president and director of the White House Office of Global Communications Synopsis:Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!,they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides. About the Author'Brian Reichis Director of New Media for Cone, Inc., a brand strategy and communications agency that creates stakeholder loyalty and long-term relationships through cause branding and corporate responsibility, marketing, public relations, and issues and crisis management initiatives. He has spent much of his life working with political organizations, helping to direct dozens of campaigns across the country. Dan Solomonis CEO of Virilion, a full-service interactive agency with offices in Austin, Boston, Chicago, Washington, DC, and Los Angeles. The firm\'s work on behalf of clients has been recognized with awards from PR Week, PR News, the Public Affairs Council, the Ad Club of Greater Washington, and the South by Southwest Festival, among others. Prior to joining Virilion, Solomon was publisher for nationaljournal.com. ' What Our Readers Are SayingBe the first to add a comment for a chance to win!Product Details
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