A revolutionary approach to building business success through modern media

When it comes to communicating with their target audience, businesses have more than enough tools to get the job done-blogs, podcasts, social networks, search advertising, and much more. Yet the rapid rate of innovation is increasing the fragmentation of audiences, leaving fewer opportunities to reach them, and requiring more careful planning. Media Rules will help business leaders and entrepreneurs obtain the core skills needed to better understand this dynamic world. Written in an engaging and accessible style, this book will provide in-depth insights into the realities of marketing using innovative media technologies and strategies. It will also show readers how to create a new game plan that takes these new media opportunities into consideration, and present real ways to implement the ideas outlined within these pages-by including interviews with business innovators who are using new techniques to successfully overcome a variety of modern business challenges.

Brian Reich (Boston, MA) is Director of New Media for Cone, Inc, a brand strategy and communications agency. Dan Solomon (Alexandria, VA) is CEO of Virilion, a full-service interactive agency.

Writing primarily for business leaders and entrepreneurs, practitioners and consultants Reich and Solomon connect the promises of technologies with the realities of audiences. They give solid practical advice about how to select ideas for offerings, how to provide guidance to audiences as well as simple motivation, how to fight for new ways of delivering information to new markets, and how to keep up with technological applications in what would seem to be a sea of new ideas. They also show that marketing design, however reliant upon electronics, still calls upon elements of the human psyche for success. The result is very accessible while at the same time closely linked to the blogs, web sites, and text messaging now dominating marketing. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with "Media Rules!," they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.