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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

by and

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Cover

 

Synopses & Reviews

Publisher Comments:

From the Publishers Weekly review:

"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

Review:

"Green to Gold provides the definitive thinking on how business leaders can address environmental issues." Michael E. Porter, Professor, Harvard Business School

Synopsis:

"Two experts from Yale tackle the business wake-up-call du jour--environmental responsibility--from every angle in this thorough, earnest guidebook. For the responsible business leader, this volume provides plenty of (organic) food for thought.--"Publishers Weekly."

Synopsis:

The leading guide to driving growth and profits through green strategy—now revised and updated

"Green to Gold provides the definitive thinking on how business leaders can address environmental issues."

—Michael E. Porter, Professor, Harvard Business School

"The future of our country depends on getting on a sustainable track . . .Green to Gold blazes a trail for businesses of all kinds to follow."

—Michael Morris, CEO, American Electric Power

"Rich with both big-picture thinking and practical suggestions."

—Larry Linden, Advisory Director, Goldman Sachs

"A compelling blueprint for how companies can address critical environmental problems."

—William K. Reilly, former administrator,U.S. Environmental Protection Agency

"Green to Gold is a must-read for the twenty-first-century CEO."

—Tensie Whelan, Executive Director, Rainforest Alliance

About the Author

Daniel C. Esty is the Hillhouse Professor at Yale University and Director of the Center for Business and the Environment at Yale (www.yale.edu/CBEY). Author and editor of nine books and dozens of articles, Dan is one of the world's leading corporate environmental strategy experts with twenty years of experience working with companies of all sizes and across many industries worldwide. He served as senior official at the U.S. Environmental Protection Agency in the early 1990s and is presently Chairman of Esty Environmental Partners (www.EstyEP.com).

Andrew S. Winston advises some of the world's leading companies on how to profit from environmental thinking. He is also a highly respected and dynamic speaker, exploring the business benefits of going green with audiences around the world. Andrew's earlier career included corporate strategy at Boston Consulting Group and management positions in marketing and business development at Time Warner and MTV. See www.andrewwinston.com for more information.

Table of Contents

Acknowledgments.

Preface.

Introduction. The Environmental Lens.

Part One. Preparing for a New World.

1. Eco-Advantage.

Issues and opportunities for business in an environmentally sensitive world.

2. Natural Drivers of the Green Wave.

Environmental problems and how they shape markets.

3. Who's Behind the Green Wave?

Stakeholders and the power they wield.

Part Two. Strategies for Building Eco-Advantage.

4. Managing the Downside.

Green-to-Gold Plays to reduce cost and risk.

5. Building the Upside.

Green-to-Gold Plays to drive revenues and create intangible value.

Part Three. What WaveRiders Do.

6. The Eco-Advantage Mindset.

Looking through an environmental lens.

7. Eco-Tracking.

Understanding your company's environmental “footprint”.

8. Redesigning Your World.

Designing for the environment and “greening” the supply chain.

9. Inspiring an Eco-Advantage Culture.

Creating an organizational focus on environmental stewardship

Part Four. Putting It All Together.

10. Why Environmental Initiatives Fail.

Pitfalls to avoid on the way to Eco-Advantage.

11. Taking Action.

Execution for sustained competitive advantage.

12. Eco-Advantage Strategy.

Key Eco-Advantage plays, tools, and plans.

Appendix 1. Additional Resources.

Appendix 2. Methodological Overview.

Appendix 3. Most Relevant Tools for Each.

Green-to-Gold Play.

Notes.

Index.

Product Details

ISBN:
9780470393741
Author:
Daniel Esty and Andrew Winston
Publisher:
Wiley
Author:
Winston, Andrew
Author:
Esty, Daniel
Author:
Esty, Daniel C.
Subject:
Economic Conditions
Subject:
Green Business
Subject:
Environmental Innovation
Subject:
competitive advantage in business
Subject:
environmental challenges and business
Subject:
environment and business strategy
Subject:
Environmental responsibility
Subject:
green strategy
Subject:
green innovation
Subject:
green business opportunities
Subject:
green business ideas
Subject:
Daniel Esty
Subject:
Andrew Winston
Subject:
Management - General
Subject:
Industrial management -- Environmental aspects.
Subject:
Corporations -- Environmental aspects.
Subject:
Business - General
Subject:
Strategic management
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Subject:
environmental strategy, environmental innovation, competitive advantage in business, environmental challenges and business, environment and business strategy, environmental responsibility, green strategy, green innovation, green business, green business o
Copyright:
Publication Date:
January 2009
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
408
Dimensions:
8.80x6.00x1.00 in. 1.30 lbs.

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Related Subjects

Business » Business Plans
Business » General
Business » Green
Business » Management
Featured Titles » General
Science and Mathematics » Environmental Studies » Management

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage Used Trade Paper
0 stars - 0 reviews
$5.50 In Stock
Product details 408 pages John Wiley & Sons - English 9780470393741 Reviews:
"Review" by , "Green to Gold provides the definitive thinking on how business leaders can address environmental issues." Michael E. Porter, Professor, Harvard Business School
"Synopsis" by , "Two experts from Yale tackle the business wake-up-call du jour--environmental responsibility--from every angle in this thorough, earnest guidebook. For the responsible business leader, this volume provides plenty of (organic) food for thought.--"Publishers Weekly."
"Synopsis" by , The leading guide to driving growth and profits through green strategy—now revised and updated

"Green to Gold provides the definitive thinking on how business leaders can address environmental issues."

—Michael E. Porter, Professor, Harvard Business School

"The future of our country depends on getting on a sustainable track . . .Green to Gold blazes a trail for businesses of all kinds to follow."

—Michael Morris, CEO, American Electric Power

"Rich with both big-picture thinking and practical suggestions."

—Larry Linden, Advisory Director, Goldman Sachs

"A compelling blueprint for how companies can address critical environmental problems."

—William K. Reilly, former administrator,U.S. Environmental Protection Agency

"Green to Gold is a must-read for the twenty-first-century CEO."

—Tensie Whelan, Executive Director, Rainforest Alliance

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