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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

by and

The Social Media Bible: Tactics, Tools, and Strategies for Business Success Cover

ISBN13: 9780470411551
ISBN10: 0470411554
All Product Details

 

Synopses & Reviews

Publisher Comments:

The Social Media Bible unlocks the mysteries of the hottest new Internet wave, Social Media — such as Facebook, Linked In, Jott, Twitter, Myspace, Flickr, Podbean and YouTube. This book will transform corporate and non-profit marketing strategies and how they use these new media to reach their desired audiences with power messages and efficiency.

The Social Media Bible is the first book in the industry to provide a comprehensive, all-in-one, resource which not only builds a "functional knowledge foundation", but also provides strategies and tactics for assessing an organization's current social media potency and potential via a specially-designed SWOT analysis.

The crux of the book will rely on the extensive contributions which will be made from a list of prominent people, including a Blue Chip Advisory Panel which will include:

  • Amanda Vega — President, Vega and Associates Public Realtions
  • John Pollard — President and Founder, Jott
  • Marc Canter — President and Founder, Macromedia
  • Pat Sullivan — President and Founder, ACT Software
  • Chris Heuer — President and Founder, The Social Media Club
  • Robert Scoble — President and Founder, PodTech, Microsoft Blogger
  • Michael Gerber — President and Founder, The Dreaming Room, Author, The E-Myth
  • David Meerman Scott — Author of The New Rules of Marketing and PR
  • Matt Mullenweg — President and Founder, WordPress
  • Steve Zylestra — President, Arizona Tech Council
  • Steve Gardner — President, Five Star Speakers
  • Doug Bruhnke — President, Growth Nation
  • Benj Arriola — 2007, 2008 SEO World Champion
  • Dan Nienhauser &mdash P.R.I.D.E., Arizona State University
  • Kevin Donnellen &mdash Past Vice President, Cold Stone Creamery
  • Jody Gnant &mdash The Red Paper Clip, Artist
  • Kevin O'Brien &mdash Vice President, Constant Contact
  • Lacey Green &mdash K/F Communications, Digg
  • Lucy Chung &mdash Outcast Communications, Flickr
  • and Paul Boisvert, Sr. Technical Content Producer, Yahoo!

Through the collaborative wisdom of these contributors, who truly reflect this book's audience demographics, every chapter of the book will benefit from invaluable feedback and perspective from highly recognizable people in the field.

Synopsis:

The Social Media Bible

Tactics, tools, & strategies for business success

Synopsis:

The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media--enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.

www.TheSocialMediaBible.com

Synopsis:

The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

  • Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
  • Determine which social media tactics you should be using with your customers and employees
  • Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
  • Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
  • Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
  • Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.

www.TheSocialMediaBible.com

About the Author

Lon Safko is an innovator and professional speaker with more than twenty years of experience in entrepreneurship, marketing, sales, strategic partnering, speaking, training, writing, and e-commerce. He is the founder of eight successful companies, including Paper Models, Inc., and www.LonSafko.com.

David K. Brake is the CEO and founder of Content Connections, a company that uses social media strategies to help clients build economically viable relationships around their content. Visit him at www.DKBrake.com and www.contentconnections.com.

Table of Contents

INTRODUCTION.

ACKNOWLEDGMENTS.

PART I: Background Basics and Tactics.

CHAPTER 1 What Is Social Media?

CHAPTER 2 The Social Media Ecosystem.

CHAPTER 3 Say Hello to Social Networking.

CHAPTER 4 Everyone’s a Publisher.

CHAPTER 5 It’s Not Your Father’s E-Mail.

CHAPTER 6 The World of Web Pages.

CHAPTER 7 The Internet Forum.

CHAPTER 8 The Ubiquitous Blog.

CHAPTER 9 The Wisdom of the Wiki.

CHAPTER 10 A Picture Is Worth a Thousand Words (Photo Sharing).

CHAPTER 11 Talking About the Podcast (Audio Create).

CHAPTER 12 Got Audio? (Audio Sharing).

CHAPTER 13 Watch Out for Vlogs (Video Create).

CHAPTER 14 Got Video (Video Sharing).

CHAPTER 15 Thumbs Up for Microblogging.

CHAPTER 16 Live from Anywhere—It’s Livecasting.

CHAPTER 17 Virtual Worlds—Real Impact.

CHAPTER 18 Gaming the System: Virtual Gaming.

CHAPTER 19 RSS—Really Simple Syndication Made Simple.

CHAPTER 20 Spotlight on Search (Search Engine Optimization).

CHAPTER 21 Marketing Yourself (Search Engine Marketing).

CHAPTER 22 The Formidable Fourth Screen (Mobile).

CHAPTER 23 Let the Conversation Begin (Interpersonal).

PART II: Tools.

CHAPTER 24 Social Networks.

CHAPTER 25 Publish.

CHAPTER 26 Photo.

CHAPTER 27 Audio.

CHAPTER 28 Video.

CHAPTER 29 Microblogging.

CHAPTER 30 Livecasting.

CHAPTER 31 Virtual Worlds.

CHAPTER 32 Gaming.

CHAPTER 33 Productivity Applications.

CHAPTER 34 Aggregators.

CHAPTER 35 RSS.

CHAPTER 36 Search.

CHAPTER 37 Mobile.

CHAPTER 38 Interpersonal.

PART III: Strategy.

CHAPTER 39 The Four Pillars of Social Media Strategy.

CHAPTER 40 Your Social Media SWOT Analysis.

CHAPTER 41 The ACCESS Model.

CHAPTER 42 Evaluate and Organize Existing Resources.

CHAPTER 43 Your Implementation Plan.

BIOGRAPHIES OF OUR EXPERTS.

INDEX.

What Our Readers Are Saying

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Average customer rating based on 1 comment:

pongtri, April 10, 2010 (view all comments by pongtri)
Social Media Bible, your social media reference.

The Social Media Bible book authored by Lon Safko and David Brake is an insightful book to get familiar with social media. I find this book practical, useful reference for newcomers such as myself, it's an extensive resource that discusses every aspect of social media.

Lon and David did a great job identifying what kind of things I need to know about social media. This book is part reference work, part "how-to" manual, and part business strategy book. The authors attempted to provide the readers basic vocabulary for understanding social media. They also present readers tactical perspective on how various social media tools are used. I learned more about the functions of social media and I was able to explore applications associated with them in more detail. I found out that the best way to promote my dormitory business is through video blogging. Compared to traditional text and graphics based blogs, video blogs provide better facilities to present anything in a more interactive way. Using video blogs, I can describe the uniqueness and specialty of my dormitory amenities and connect better with my customers. I can simply post the video in Youtube. People can comment and provide their opinion over the video which may be helpful inputs for me to improve my products and services.

The book is well organized and well written. It is divided into three parts. The first part of the book gives you a solid foundation on what social media is all about. The second part of the book presents social media categories such as aggregators, video and publish to name a few. I find these categories beneficial in my dormitory business. In any business, it is important for an entrepreneur to know what your target market is saying about a particular product, service or brand. I learned from the book that I can use aggregators to capture market intelligence. The authors even suggested some aggregator tools that I can use. This part of the book also covers quick rundown of the features and functions of the tools that should become part of your social media strategy. The last part presents the strategy for your business. The book explain the four pillars of Social Media Strategy, this particular chapter is my favorite because it argues how a social media strategy should have goals of communication, collaboration, education, and entertainment. In this chapter, I had a better understanding on how to communicate with my target audience. I also learned that with some social media tools, I can measure things that eventually translate into something in my company profit and loss statement. Some of the chapters contain "Expert Insight" This portion is where experts share their insights, offering some tips and advice on their respective area. The book also allows free downloads by going to their website www.TheSocialMediaBibile.com. I downloaded The social Media Awareness index from the website and I find this index practical. Basically it was designed to assess my own personal use of social media tools and how I can use these tools in my business.

There are some areas where the authors can improve this book. First, there should be more illustrations, pictures, graph models, and charts and all should be in colored. Second, the book has too much historical information about the origin of the ipod, internet to name a few It would be better if the authors went straight to the point.

Overall, I strongly recommend The Social Media Bible as a social media reference. It's an easy to read book, affordable, very entertaining and informative.
Was this comment helpful? | Yes | No
(1 of 1 readers found this comment helpful)

Product Details

ISBN:
9780470411551
Subtitle:
Tactics, Tools, and Strategies for Business Success
Publisher:
Wiley
Author:
Safko, Lon
Author:
Brake, David
Author:
Brake, David K.
Subject:
General
Subject:
General Business & Economics
Subject:
Social media
Subject:
understanding social media
Subject:
Internet marketing
Subject:
Facebook marketing
Subject:
Myspace marketing
Subject:
YouTube marketing
Subject:
Facebook
Subject:
MySpace
Subject:
YouTube
Subject:
Twitter
Subject:
Second Life
Subject:
social media marketing
Subject:
Social marketing
Subject:
The New Rules of Marketing and PR
Subject:
Lon Safko
Subject:
David Brake
Subject:
online marketing
Subject:
social media bible
Subject:
social media resource
Subject:
social networking resource
Subject:
social media in business
Subject:
Marketing
Subject:
Sales
Subject:
Public Relations
Subject:
web 2.0 business strategies
Subject:
Web 2.0
Subject:
online promotion
Subject:
online business
Subject:
new marketing
Subject:
marketing 2.0
Subject:
online publicity
Subject:
online branding
Subject:
Branding
Subject:
Electronic Commerce
Subject:
Industries - Retailing
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
Marketing & Sales
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
Ma
Subject:
rketing & Sales
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Subject:
lon safko, david brake, social media bible, social media resource, social networking resource, social media in business, marketing, sales, public relations, web 2.0 business strategies, web 2.0, social media, facebook, twitter, youtube, myspace, online ma
Copyright:
Publication Date:
April 2009
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
840
Dimensions:
9.10x7.50x1.90 in. 3.10 lbs.

Related Subjects

Business » Marketing
Business » eCommerce
Computers and Internet » Internet » Marketing

The Social Media Bible: Tactics, Tools, and Strategies for Business Success
0 stars - 0 reviews
$ In Stock
Product details 840 pages John Wiley & Sons - English 9780470411551 Reviews:
"Synopsis" by , The Social Media Bible

Tactics, tools, & strategies for business success

"Synopsis" by , The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media--enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to: Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment Determine which social media tactics you should be using with your customers and employees Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.

www.TheSocialMediaBible.com

"Synopsis" by , The Ultimate Guide To Social Media Marketing

The Social Media Bible will show you how to build or transform your business into a social media—enabled enterprise where customers, employees, and prospects connect, collaborate, and champion your products, your services, and your way of doing business.

Using the systematic approach presented in this comprehensive guide, you'll learn how to:

  • Increase your company and brand value by engaging people in new forms of communication, collaboration, education, and entertainment
  • Determine which social media tactics you should be using with your customers and employees
  • Evaluate and categorize the tools and applications that constitute the rapidly evolving social media ecosystem
  • Make social media tools like Facebook, MySpace, YouTube, Twitter, blogging, podcasting, and hundreds of others a part of your business strategy
  • Do a social media analysis inside your company to improve internal operations and outside your company to create and monetize relationships with customers and prospects
  • Implement social media micro- and macrostrategies to give your business the competitive edge it needs to survive and thrive

Virtually every business can use social media to increase sales and profits, and The Social Media Bible will show you how. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools. Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy. Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you want to grow your business, you have to stay connected to your stakeholders- whether you're a big corporation, a small business, or even a nonprofit. The Social Media Bible will show you how to harness the collective wisdom and viral value of your stakeholders and stay ahead of your competition.

www.TheSocialMediaBible.com

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