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Twitter Power: How to Dominate Your Market One Tweet at a Time

by

Twitter Power: How to Dominate Your Market One Tweet at a Time Cover

 

Synopses & Reviews

Publisher Comments:

Do you know what Twitter is? You should—if you're in the business of promoting your business, that is. Twitter is a social media platform that lets users blast short messages, or "tweets," to members via the Twitter Web site, as well as cell phones, e-mail, IM, and even through Facebook. It's a great and effective way to keep people connected and up to date on what's going on in their social circle in real time.

But it's not just for staying in touch with friends. It's also a great way to publicize your business or organization. Presidential campaigns use it to keep supporters and volunteers up to date; activists use it to coordinate street protests; and the office of the Prime Minister uses it to keep Britons informed on politics. But most importantly, businesses are using it to interact with customers and other businesses in a whole new way.

Twitter Power shows you how to leverage the power of Twitter for instant business benefits—like reaching new markets and increasing sales. You can build a loyal customer following, expand your brand, and generate instant buzz when you integrate Twitter into your existing marketing strategies. The best businesses of today and tomorrow are using this high-tech, low-cost, and low-hassle technology to gain real advantages over their competitors.

Joel Comm, one of the world's leading social media and online marketing experts, covers every aspect of the Twitter phenomena. He explains what Twitter is and why it works; how to jump into the conversation and build a following; how to use it to build better teams and stronger brands; how to make Twitter your ultimate customer help desk; and how to use it to drive traffic to your Web site. Plus, Comm includes case studies of businesses that use Twitter successfully, giving you the examples and best practices you need to succeed.

Success in business is about staying connected—to colleagues, teams, and especially customers. Twitter offers a new, high-tech way to achieve that connectedness and build a better brand with a core of loyal, enthusiastic customers. If you want to learn to grow your business one tweet at a time, Twitter Power will show you how.

Synopsis:

Praise for twitterpower

"As a forward-thinking entrepreneur, it's clear to me that Twitter is a must-use for any smart businessperson online. Joel Comm's Twitter Power is the must-read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."—Joseph Sugarman, Chairman & founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook

"Jam-packed with clever ways to leverage the Jovian social-networking power of Twitter. The 'Twitter as Help Desk' idea alone is a fiendishly simple revolutionary idea."—Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)

"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."—Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine

Synopsis:

Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

About the Author

Joel Comm is one of the world's leading experts on strategies for making money online. He is an in-demand speaker at conferences on Internet marketing and business, and also the author of The AdSense Code and Click Here to Order.

Ken Burge is an eight-year veteran of Microsoft and is currently Joel Comm's business partner and President of InfoMedia, Inc. As an expert in online marketing and strategy, Ken is responsible for the direction and management of more than fifty profitable online properties.

Table of Contents

Foreword.

Preface.

Introduction: What can Twitter do for You?

Chapter 1. An Introduction to the Social Media Landscape.

Chapter 2. What Is Twitter and Why Is It So Powerful?

Chapter 3. Getting Started the Right Way On Twitter.

Chapter 4. Building a Following on Twitter.

Chapter 5. The Art of the Tweet.

Chapter 6. The Magic of Connecting with Customers on Twitter.

Chapter 7. Leveraging Twitter for team Communication.

Chapter 8. Using Twitter to Help Build Your Brand.

Chapter 9. Leveraging the Power of Twitter to Drive behavior in Your Followers.

Chapter 10. Beyond Twitter.com: Third-Party Tools You Will Want to Know.

Chapter 11. Building Powerful Solutions on top of the Twitter Platform.

Chapter 12. Play Nice: Legal Considerations.

Chapter 13. Putting It All together: A 30=Day Plan for Dominating Twitter.

Chapter 14. Power Twitterers.

Conclusion.

Directory of Twitterers.

Other Books by Joel Comm

Index.

Product Details

ISBN:
9780470458426
Subtitle:
How to Dominate Your Market One Tweet at a Time
Publisher:
Wiley
With:
Burge, Ken
Foreword:
Robbins, Anthony
Author:
Burge, Ken
Author:
Robbins, Anthony
Author:
Comm, Joel
Subject:
Marketing - General
Subject:
click here to order
Subject:
marketing with twitter
Subject:
marketing via social networking
Subject:
twitter marketing
Subject:
Social networking
Subject:
twitter power
Subject:
Twitter
Subject:
Social media
Subject:
social media marketing
Subject:
online marketing
Subject:
online advertising
Subject:
Branding
Subject:
online branding
Subject:
social media advertising
Subject:
how to use twitter
Subject:
twitter for businesses
Subject:
Web 2.0
Subject:
web 2.0 marketing
Subject:
Business Communication
Subject:
Internet marketing
Subject:
Sales & Selling
Subject:
Marketing & Sales
Subject:
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Copyright:
Publication Date:
February 2009
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
272
Dimensions:
8.70x5.80x1.30 in. .88 lbs.

Related Subjects

Business » Marketing

Twitter Power: How to Dominate Your Market One Tweet at a Time
0 stars - 0 reviews
$ In Stock
Product details 272 pages John Wiley & Sons - English 9780470458426 Reviews:
"Synopsis" by , Praise for twitterpower

"As a forward-thinking entrepreneur, it's clear to me that Twitter is a must-use for any smart businessperson online. Joel Comm's Twitter Power is the must-read guide defining how to leverage the power of this incredible tool to brand and increase sales in an increasingly competitive world."—Joseph Sugarman, Chairman & founder, BluBlocker Corporation, and author of The Adweek Copywriting Handbook

"Jam-packed with clever ways to leverage the Jovian social-networking power of Twitter. The 'Twitter as Help Desk' idea alone is a fiendishly simple revolutionary idea."—Mark Joyner, #1 bestselling author of Integration Marketing (www.integrationmarketing.com)

"When Joel Comm speaks about anything to do with making money on the Internet, I listen. If you want to learn what you need to know for your business to profit from Twitter, you will find it in the pages of this excellent guide."—Chet Holmes, business consultant and strategist, author of the #1 business bestseller The Ultimate Sales Machine

"Synopsis" by , Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

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