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Convert!: Designing Web Sites to Increase Traffic and Conversion

by

Convert!: Designing Web Sites to Increase Traffic and Conversion Cover

 

Synopses & Reviews

Publisher Comments:

Solve your traffic troubles and turn browsers into buyers

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials - your market, your proposition, and your delivery.
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action.
  • Learn how to use testing to improve your site's conversion rate.
  • Discover the holistic nature of web site optimization and why multiplicity matters.
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action.
  • Combine creativity with analysis for the best possible results.

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Synopsis:

Web Site Remedies: 50 Proven Tips to Improve Your Web Site Instantly, gives simple solutions for the most common web design challenges, and proves which quick fixes have the biggest impact on web site conversion rates. In it, the author analyzes 50 possible improvements and shows which ones deliver the greatest benefits through a series of over 100 real world experiments.

This is the only book that gives the reader a complete toolkit of practical instant fixes for common web design and content problems, backed up with real evidence to show which have the biggest impact - helping the reader to know exactly where to focus their efforts for maximum results. Everyone's waking up to the massive benefits available by improving web site conversion rates, and everyone needs a guide.

Whether a web site aims to sell products, promote a brand, gather information, or connect people, you'll discover dozens of ways to increase the sites success rates in minutes

Synopsis:

This advice can transform your web site's success

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials — your market, your proposition, and your delivery
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
  • Learn how to use testing to improve your site's conversion rate
  • Discover the holistic nature of web site optimization and why multiplicity matters
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
  • Combine creativity with analysis for the best possible results

Synopsis:

Proven, step-by-step design and content solutions for converting Web site visitors into customers

Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today's most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates. Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort Provides real world statistics on how effective a possible solution might be at converting customers Details dozens of ways to increase a Web site's success rates in just minutes

The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.

About the Author

Ben Hunt is Principal Consultant for Scratchmedia Ltd. He operates webdesignfromscratch.com, which provides tutorials and advice to over 120,000 web developers each month. Ben has been designing, coding, and producing web sites for clients worldwide for more than 15 years, and is considered a leader in the web usability industry.

Forewords by Ken McCarthy, founder of the System Seminar, and Drayton Bird, Drayton Bird Associates.

Table of Contents

Acknowledgments.

Foreword.

Foreword.

Introduction.

Part I Designing for Traffic.

Chapter 1 How to Transform Your Web Site's Success.

Does This Sound Like Your Web Site?

The "First Best Guess" Method of Web Design.

A New Perspective on Web Design.

The New Approach.

Chapter 2 Search Engine Optimization Fundamentals.

Keyword Research.

On-Page SEO.

Off-Page SEO.

Chapter 3 Expanding Your Reach.

What Are You Really Selling?

Researching Your Markets.

Marketing Joe's Miracle Hair-Gro.

Chapter 4 Using the Awareness Ladder.

Your Key to Reaching Deeper Markets.

Why the Old, Narrow Model Fails.

The New Concentric Model.

Chapter 5 Working Through the Awareness Ladder.

Save the Pixel.

Bridge Natural Health.

Muazo.

Imagic2015.

Me2Solar.

Ville & Company.

Bolwell RV.

EasySpeedy.

Applying the Awareness Ladder to Your Site.

Part II Designing for Conversion.

Chapter 6 Making Your Site Sell.

The New Approach to Design for Conversion.

Step One: Modeling Your Site's Funnels.

Step Two: Analyzing Your Funnels.

Step Three: Optimizing Conversions Through the Funnel.

The Three Elements of Conversion.

Chapter 7 Get Their Attention.

Optimization Discipline.

Getting Attention: The Power of Appeal.

Make Your Appeals Relevant.

Self-Interest.

Emotion.

Designing for Attention.

Chapter 8 Keep Them Engaged.

Affirm the Positive Signs.

Resolve Concerns and Build Trust.

Build Interest.

Make It Easy.

Chapter 9 Call Them to Action.

Classes of Next Steps.

Build Momentum.

Six Tips for Crafting Compelling Calls to Action.

Put It All Together.

Chapter 10 Executing Your Web Site Strategy.

Target Early Opportunities.

Create Core Content.

Add More Funnels.

Generate Traffic.

Consider Step 0.

Keep Going!

Chapter 11 Optimizing Your Web Pages.

Google Website Optimizer.

My Optimizer Tips.

The Way of Optimization.

Index.

Product Details

ISBN:
9780470616338
Subtitle:
Designing Web Sites to Increase Traffic and Conversion
Author:
Hunt, Ben
Author:
Hunt, Benjamin
Publisher:
Wiley
Subject:
Web - Page Design
Subject:
Internet - Web Site Design
Subject:
Web site development
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
Internet - General
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
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Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
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Subject:
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Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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Subject:
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
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Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
WebSite
Subject:
Development
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
Subject:
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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ben hunt, web site remedies, web remedies, website remedies, tips to improve web site, ways to improve web site, tips to improve website, ways to improve website, conversion optimization, common web design challenges, conversion rates, web site design sol
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Copyright:
Edition Description:
WOL online Book (not BRO)
Publication Date:
20110208
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
288
Dimensions:
236.2 x 188 x 17.3 mm 19.2 oz

Related Subjects

Business » Marketing
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Publishing

Convert!: Designing Web Sites to Increase Traffic and Conversion Used Trade Paper
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Product details 288 pages Wiley Publishing - English 9780470616338 Reviews:
"Synopsis" by , Web Site Remedies: 50 Proven Tips to Improve Your Web Site Instantly, gives simple solutions for the most common web design challenges, and proves which quick fixes have the biggest impact on web site conversion rates. In it, the author analyzes 50 possible improvements and shows which ones deliver the greatest benefits through a series of over 100 real world experiments.

This is the only book that gives the reader a complete toolkit of practical instant fixes for common web design and content problems, backed up with real evidence to show which have the biggest impact - helping the reader to know exactly where to focus their efforts for maximum results. Everyone's waking up to the massive benefits available by improving web site conversion rates, and everyone needs a guide.

Whether a web site aims to sell products, promote a brand, gather information, or connect people, you'll discover dozens of ways to increase the sites success rates in minutes

"Synopsis" by , This advice can transform your web site's success

When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here.

  • Understand the essentials — your market, your proposition, and your delivery
  • Create a site that is seen by the right people, provides a compelling experience, and generates the desired action
  • Learn how to use testing to improve your site's conversion rate
  • Discover the holistic nature of web site optimization and why multiplicity matters
  • Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action
  • Combine creativity with analysis for the best possible results

"Synopsis" by , Proven, step-by-step design and content solutions for converting Web site visitors into customers

Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today's most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates. Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort Provides real world statistics on how effective a possible solution might be at converting customers Details dozens of ways to increase a Web site's success rates in just minutes

The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.

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