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2 Burnside Business- Marketing

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!

by

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! Cover

 

Synopses & Reviews

Publisher Comments:

Praise for the Second Edition

"Mr. Hahn’s background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."

–Andrew McNally III, Chairman of the Board, Rand McNally

Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you’ll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better–and more comprehensive–than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step–with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:

Newspaper and magazine ads • Flyers, brochures, and invitations • Direct mail campaigns

• Catalogs • Web sites • E-mail and Internet advertising • Teleservicing • Audiovisual materials • Publicity tools and techniques • And more!

Synopsis:

Praise for the Second Edition

"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."

-Andrew McNally III, Chairman of the Board, Rand McNally

Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:

Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns

* Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Synopsis:

How to create Madison Avenue advertising on a Main Street budget

This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and what Internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues.

Fred E. Hahn (Evanston, IL) is an independent consultant with more than thirty-five years of experience in the advertising business.

About the Author

FRED E. HAHN is an independent consultant with more than thirty-five years of experience in the advertising business. He is the founder and President of Hahn, Crane & Associates, an Evanston-based advertising agency whose clients have included divisions of CBS, the New York Times, and The Wall Street Journal. Contributors TOM DAVIS, BOB KILLIAN, and KEN MAGILL are all nationally known experts in their fields.

Table of Contents

Preface.

Acknowledgments.

Introduction.

Table of Checklists and Key Charts.

Chapter 1. Branding and  Your Brand Asset Assessment.

Chapter 2. Newspaper and Magazine Advertising.

Chapter 3. Selecting Print Media.

Chapter 4. Flyers, Brochures, Bulletins, and Invitations.

Chapter 5. Direct Mail and Database Direct Marketing.

Chapter 6. Catalogs: A Project for Creative Nitpickers.

Chapter 7. Out-of-Home Advertising and Promotion.

Chapter 8. Successful Yellow Pages Advertising.

Chapter 9. From Telemarketing to Teleservicing.

Chapter 10. Fax and Broadcast Fax.

Chapter 11. Basic Internet Advertising: It Doesn't Have to Start on the Internet.

Chapter 12. Publicity and Public Relations.

Chapter 13. Media Creativity and Production: Video, CD, TV, Radio, and Web Site.

Chapter 14. Conventions, Trade Shows, Consumer Shows, and Meetings.

Chapter 15. Moving Your Project from Disk or Art through Film and Printing.

Chapter 16. Distribution: On Working with Your DMPC (Direct Mail Production Company).

Index.

Product Details

ISBN:
9780471273509
With:
Davis, Tom
With:
Killian, Bob
With:
Davis, Tom
With:
Killian, Bob
Author:
Hahn, Fred E.
Publisher:
John Wiley & Sons
Location:
Hoboken, N.J.
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Business-Advertising
Copyright:
Edition Number:
3
Edition Description:
Includes bibliographical references and index.
Series Volume:
no. 85
Publication Date:
20070511
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Yes
Pages:
360
Dimensions:
10.08x6.82x.89 in. 1.45 lbs.

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Related Subjects

Business » Advertising
Business » Marketing
Health and Self-Help » Health and Medicine » General
Health and Self-Help » Health and Medicine » General Medicine
History and Social Science » Politics » United States » Foreign Policy
Science and Mathematics » Mathematics » Probability and Statistics » General
Science and Mathematics » Mathematics » Probability and Statistics » Statistics

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! Used Trade Paper
0 stars - 0 reviews
$9.95 In Stock
Product details 360 pages John Wiley & Sons - English 9780471273509 Reviews:
"Synopsis" by , Praise for the Second Edition

"Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom."

-Andrew McNally III, Chairman of the Board, Rand McNally

Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion

Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever.

Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective:

Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns

* Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

"Synopsis" by , How to create Madison Avenue advertising on a Main Street budget

This Third Edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and what Internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues.

Fred E. Hahn (Evanston, IL) is an independent consultant with more than thirty-five years of experience in the advertising business.

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