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The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry

by

The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry Cover

 

Synopses & Reviews

Publisher Comments:

World-renowned economist and entrepreneur Paul Zane Pilzer shows you how to tap into the next trillion-dollar industry–– wellness. Already a $200 billion business, Pilzer predicts that sales of vitamin and other health-related items will grow to over $1 trillion annually within ten years. In The Wellness Revolution, he shows entrepreneurs and investors how to make their fortunes in this burgeoning industry.

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different. Pilzer’s insights into the future of our healthcare industry are revolutionary and will empower you to the next level."

–– Anthony Robbins

author, Awaken the Giant Within and Unlimited Power

"In The Wellness Revolution, Paul Zane Pilzer reveals the most important secret for tomorrow’s successful entrepreneurs: where to invest their dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future–– wellness."

–– Randy Fields

cofounder, Mrs. Fields Cookies

"Like any machine, our body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote–– and profit by–– the wellness revolution."

–– Michael J. Behe

Professor of Biology, Lehigh University; author, Darwin’s Black Box

"Paul Zane Pilzer has paid great tribute to J. I. Rodale, founder of Prevention magazine and the organic industry in the United States, by showing how Rodale traditions of individual and environmental health make sound economic investment sense in today’s world. If you’ve been looking for the next big, ground-floor opportunity, catch the wave of the future–– The Wellness Revolution!"

–– Ardath Rodale

Chairman of Rodale, Inc., publisher of Prevention and Men’s Health

Synopsis:

Entrepreneurs are invited to get in on the ground floor of the exciting new wellness industry with advice from Paul Zane Pilzer, the "New York Times" bestselling author of "Unlimited Wealth" and "God Wants You to Be Rich."

Synopsis:

"Phil Lempert’s Being the Shopper may have been written for the benefit of marketers, but it also helps consumers understand why we buy what we buy. I, for one, will save money at the market as a result."

–– Jean Chatzky, Editor at Large

Money magazine

Being the Shopper reveals the subtle and important things that motivate consumers to buy. Supermarket Guru® Phil Lempert examines every aspect of shopper behavior to help you think like a consumer when creating selling stratagies.

In Being the Shopper, Lempert trails consumers as they shop, examining every detail of the retail experience, with a focus on effective ways to manipulate the customer’s visceral, emotional, and intellectual reaction to a product. He offers in-depth analysis of influential techniques such as in-store sampling, special pricing, packaging, and shelf positioning, giving readers unparalleled access to the inner thoughts of today’s shopper. Listen to customers’ real voices –– culled from Lempert’s research and the Supermarketguru.com consumer panel–– as they make purchasing decisions. Watch how shoppers react to marketing campaigns, and discover new ways to raise the appeal and name recognition of brands.

  • Understand how your product appeals (or doesn’t) to real shoppers
  • Hear actual accounts of the reasons shoppers choose some products over others
  • Inspire loyalty with better, more noticeable brand campaigns
  • Understand exactly what your customers want

"Part Four, Shopper’s Sense-abilities, is a must-read for every management team. One of the best eye-openers to help your key people understand what the customer really sees, feels, and smells on a supermarket trip that I have ever read."

–– Tim Hammonds, President and CEO

Food Marketing Institute

Synopsis:

How to make a fortune in the next big boom industry

The paperback edition of this revolutionary business book, by bestselling author Paul Pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. A legendary entrepreneur and speaker, Pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. The Wellness Revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. This insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market.

Paul Zane Pilzer (Park City, UT) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. As an entrepreneur, Pilzer earned his first $10 million before the age of thirty. A former commentator on National Public Radio and CNN, Pilzer has been a guest on Larry King Live! three times, and he has been on the cover of several national magazines. He speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.

About the Author

PAUL ZANE PILZER is a world-renowned economist, a multimillionaire software entrepreneur, a lay rabbi, a college professor, and the New York Times bestselling author of God Wants You to Be Rich and Unlimited Wealth. After earning his MBA from Wharton at age 22, Pilzer made his first $10 million before the age of 30 and was an appointed economic advisor during two presidential administrations, as well as a commentator on NPR and CNN. For more information, or to contact the author, please visit www.paulzanepilzer.com.

Table of Contents

Introduction: The Next Big Thing.

Chapter 1. Why We Need a Revolution.

Chapter 2. Understanding and Controlling the Demand for Wellness.

Chapter 3. What You Need to Know about Food.

Chapter 4. Making Your Fortune in Food.

Chapter 5. Making Your Fortune in Medicine.

Chapter 6. What You Must Know about Health Insurance.

Chapter 7. The Gold Mine in Wellness Insurance.

Chapter 8. Making Your Fortune in Wellness Distribution.

Chapter 9. Staking Your Claim.

Chapter 10. Epilogue: Unlimited Wellness.

Appendix A: Fat: What Is It, How Do We Get It, and How Do We Define It?

Appendix B: The Impact of U.S. Healthcare Reform on the Wellness Industry.

Appendix C: Summary of Wellness Insurance.

Appendix D: Frequently Asked Questions About Wellness Insurance.

Notes.

Selected Bibliography.

Afterword.

Acknowledgments.

Index. 

Product Details

ISBN:
9780471430674
Subtitle:
How to Make a Fortune in the Next Trillion Dollar Industry
Author:
Pilzer, Paul Zane
Publisher:
Wiley
Location:
New York
Subject:
General
Subject:
Entrepreneurship
Subject:
Health promotion
Subject:
Health products.
Subject:
Industries - General
Subject:
Investments & Securities - General
Subject:
General Business & Economics
Subject:
Small Business & Entrepreneurship
Copyright:
Edition Description:
Bibliography.Includes index.
Series Volume:
no. 810
Publication Date:
20090518
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
272
Dimensions:
8.97x6.03x.75 in. .72 lbs.

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Related Subjects

Business » Investing
Business » Management
Business » Small Businesses » By Type
Business » Small Businesses » Operations

The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry Used Trade Paper
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$7.95 In Stock
Product details 272 pages John Wiley & Sons - English 9780471430674 Reviews:
"Synopsis" by , Entrepreneurs are invited to get in on the ground floor of the exciting new wellness industry with advice from Paul Zane Pilzer, the "New York Times" bestselling author of "Unlimited Wealth" and "God Wants You to Be Rich."
"Synopsis" by , "Phil Lempert’s Being the Shopper may have been written for the benefit of marketers, but it also helps consumers understand why we buy what we buy. I, for one, will save money at the market as a result."

–– Jean Chatzky, Editor at Large

Money magazine

Being the Shopper reveals the subtle and important things that motivate consumers to buy. Supermarket Guru® Phil Lempert examines every aspect of shopper behavior to help you think like a consumer when creating selling stratagies.

In Being the Shopper, Lempert trails consumers as they shop, examining every detail of the retail experience, with a focus on effective ways to manipulate the customer’s visceral, emotional, and intellectual reaction to a product. He offers in-depth analysis of influential techniques such as in-store sampling, special pricing, packaging, and shelf positioning, giving readers unparalleled access to the inner thoughts of today’s shopper. Listen to customers’ real voices –– culled from Lempert’s research and the Supermarketguru.com consumer panel–– as they make purchasing decisions. Watch how shoppers react to marketing campaigns, and discover new ways to raise the appeal and name recognition of brands.

  • Understand how your product appeals (or doesn’t) to real shoppers
  • Hear actual accounts of the reasons shoppers choose some products over others
  • Inspire loyalty with better, more noticeable brand campaigns
  • Understand exactly what your customers want

"Part Four, Shopper’s Sense-abilities, is a must-read for every management team. One of the best eye-openers to help your key people understand what the customer really sees, feels, and smells on a supermarket trip that I have ever read."

–– Tim Hammonds, President and CEO

Food Marketing Institute

"Synopsis" by , How to make a fortune in the next big boom industry

The paperback edition of this revolutionary business book, by bestselling author Paul Pilzer, shows wellness professionals and entrepreneurs how to get in on the ground floor of the booming wellness industry. A legendary entrepreneur and speaker, Pilzer predicts that within the next decade money spent on disease prevention will surpass that spent on disease treatment-and he shows readers how to stake their claim while there's still time. The Wellness Revolution is a step-by-step plan for getting rich that will help entrepreneurs figure out where they fit in the industry, learn how to control demand, and how to get started. This insightful and well-reasoned book shows how to take advantage of the wellness boom, but its lessons can be applied to any new market.

Paul Zane Pilzer (Park City, UT) is a world-renowned economist, a multimillionaire software entrepreneur, a part-time rabbi, a college professor, and a bestselling author. As an entrepreneur, Pilzer earned his first $10 million before the age of thirty. A former commentator on National Public Radio and CNN, Pilzer has been a guest on Larry King Live! three times, and he has been on the cover of several national magazines. He speaks to nearly 500,000 people a year, and more than 10,000,000 video and audio copies of his speeches have been sold.

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