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1 Burnside Business- Marketing

This title in other editions

Perfect Pitch: The Art of Selling Ideas and Winning New Business

by

Perfect Pitch: The Art of Selling Ideas and Winning New Business Cover

 

Synopses & Reviews

Publisher Comments:

"What is the most moving, compelling, and ultimately persuasive argument you ever heard? I'll bet that very few people think of an argument they heard in a conference room presentation."

During his phenomenal twenty-year career in advertising, Jon Steel has won more than ninety percent of the new business he has pitched, winning multi-million dollar contracts from clients like Nike, Sony, Pepsi, Porsche, and Hewlett-Packard. Now this professional "pitching coach" for one of the world's largest marketing communication conglomerates shares his secrets. Steel explains how you really create presentations that win hearts, minds, and new business. He also draws on intriguing presentation examples from the real world—including the O. J. Simpson trial, Bill Clinton's presidential debates, the speeches of Sir Winston Churchill and Dr. Martin Luther King Jr., and even his own marriage proposal to his wife.

Steel identifies the "presentation crimes" committed every day across the business world and the pillars on which all successful presentations are built. He discusses audience psychology, the importance of listening, and how to use real-world examples to make points more powerfully. Perfect Pitch covers every aspect of the pitch process, from assembling a presentation team to rehearsals and the preparation of compelling leave-behind documents.

A must-read for advertising and sales professionals, this book is a should-read for anyone who makes pitches of any sort—from sales professionals to Realtors who list and sell houses to business executives who want to seal deals. The book ends with an inside look at London's successful dark horse bid for the 2012 Olympics—a perfect pitch.

Synopsis:

In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. The first job of advertising agencies is to create great ideas, but it doesn't matter if the agency can't sell them. Perfect Pitch provides valuable lessons from inside and outside the advertising industry on the delicate art of presenting and selling creative ideas and new business pitches.

Synopsis:

A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.

About the Author

JON STEEL is an accidental advertising professional, a co-creator of the famous "got milk?®" ad campaign, and the bestselling author of Truth, Lies, and Advertising: The Art of Account Planning, from Wiley. He is currently a new business and training consultant for WPP, one of the world's largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a Blue Peter badge for a letter he wrote, at age ten, to the UK's most popular and enduring children's television program.

Table of Contents

Introduction: An Audience with Steve Jobs.

Chapter 1. Presentation Crime: Why Most Presentations Fail.

Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson.

Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World’s Best Presenters.

Chapter 4. Making Connections: Planning the Perfect Pitch.

Chapter 5. Trevor’s Sledgehammer: Crating room for Thought.

Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.

Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.

Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.

Chapter 9. The Perfect Pitch: London’s Winning bid for the 2012 Olympic Games.

Acknowledgments.

Bibliography.

Index.

About the Author.

Product Details

ISBN:
9780471789765
Author:
Steel, Jon
Publisher:
John Wiley & Sons
Subject:
Advertising & Promotion
Subject:
Business presentations
Subject:
Advertising
Subject:
Business Communication - Meetings & Presentations
Subject:
Selling
Subject:
Business-Advertising
Copyright:
Series:
Adweek Books
Publication Date:
20061030
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
288
Dimensions:
9.20x6.32x1.01 in. 1.05 lbs.

Related Subjects

Business » Accounting and Finance
Business » Advertising
Business » General
Business » Marketing
Business » Personal Finance
Health and Self-Help » Health and Medicine » Professional Medical Reference

Perfect Pitch: The Art of Selling Ideas and Winning New Business Used Hardcover
0 stars - 0 reviews
$12.95 In Stock
Product details 288 pages John Wiley & Sons - English 9780471789765 Reviews:
"Synopsis" by , In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish. The first job of advertising agencies is to create great ideas, but it doesn't matter if the agency can't sell them. Perfect Pitch provides valuable lessons from inside and outside the advertising industry on the delicate art of presenting and selling creative ideas and new business pitches.
"Synopsis" by , A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
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