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Search Engine Optimization for Flash: Best Practices for Using Flash on the Web


Search Engine Optimization for Flash: Best Practices for Using Flash on the Web Cover


Synopses & Reviews

Publisher Comments:

Some people believe that because search engines can't index all of the content in SWF files, Flash-based websites and Rich Internet Applications don't show up in web searches. This breakthrough book dispels that myth by demonstrating precisely what you can do to make your site fully searchable no matter how much Flash it contains. You'll learn best practices for using HTML, CSS, and JavaScript to build sites with Flash that will stand tall in search rankings.

Search Engine Optimization for Flash shows you how search engines work, what constitutes a search-engine-optimized (SEO) site, and what to watch out for in the way of SEO pitfalls. With this concise book, you will:

  • Know what content is searchable, and why metadata, keywords, and links are so important
  • Learn how to place HTML content in your Flash applications
  • Create an SEO website by connecting Flash to JavaScript and CSS
  • Work effectively with SWFObject by understanding its capabilities and limitations
  • Discover the advantages of using the Adobe Flex framework for SEO

The first and most authoritative book on how to optimize Flash content for search engines, Search Engine Optimization for Flash is an invaluable resource if you develop with Flash and want to be sure your audience can easily find your site.

Book News Annotation:

Perkins is an Adobe-certified Flash Instructor, and he provides web developers with search engine optimization strategies for Flash-based websites that will increase web traffic. The author outlines SEO concepts such as metadata, keywords and links and includes instructions on how to place HTML content in Flash applications to make it more searchable to engines such as Google, MSNBC and Yahoo!. This guide also explains how to employ both Adobe Flex and SWFObject capabilities to adapt to SEO. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

About the Author

Todd Perkins is an Adobe Certified Flash Instructor, and has written three books on Flash and has recorded over a thousand movies of Flash training. He also works as a consultant and web developer.

Table of Contents

ForewordPrefaceChapter 1: SEO FundamentalsChapter 2: Creating an SEO WebsiteChapter 3: Creating Optimized Content in FlashChapter 4: Using JavaScript with Flash for SEOChapter 5: Optimizing Dynamic ContentChapter 6: SEO for Rich Internet Applications Using FlexChapter 7: Optimizing Your SiteColophon

Product Details

Perkins, Todd
Adobe Developer Library
Internet - Web Site Design
Computer animation
Programming Languages - CGI, Javascript, Perl, VBScript
Computer Graphics - Flash
Web - Page Design
Digital Media - Video & Animation
Internet - General
Adobe Flash;Flash CS4;SEO;creative suite; Flash Professional; metadata; keywords; link text; asynchonicity; named anchors; SWFObject; CSS; DOM; HTML; JavaScript; PHP;search engine optimization
General Computers
CourseSmart Subject Description
Edition Description:
Print PDF
Publication Date:
9 x 6 x 0.59 in 0.71 lb

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Related Subjects

Arts and Entertainment » Photography » General
Computers and Internet » Graphics » Digital Media » Graphics Applications
Computers and Internet » Graphics » Digital Media » Video and Animation
Computers and Internet » Internet » General
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Computers and Internet » Internet » Web » Site Design
Computers and Internet » Internet » Web Applications

Search Engine Optimization for Flash: Best Practices for Using Flash on the Web Used Trade Paper
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Product details 288 pages Adobe Developer Library - English 9780596522520 Reviews:
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