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Other titles in the Ideas in Progress series:

• Disabling Professions

Ideas in Progress #0001: Decoding Advertisments

by Judith Williamson

Comment on this title and you could win free books! Synopses & Reviews Comment on this title and you could win free books! ISBN13: 9780714526157 ISBN10: 0714526150 Condition: Standard All Product Details Only 1 left in stock at $8.50!

 

Synopses & Reviews

Publisher Comments:

A fascinating account of how the admen achieve their effects.?Stuart Hood

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

If society is to be changed, this vicious circle of "necessity" and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.

Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

Synopsis:

Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.

Synopsis:

The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

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Product Details

ISBN:

9780714526157

Author:

Williamson, Judith

Publisher:

Marion Boyars Publishers

Location:

London :

Subject:

Advertising & Promotion

Subject:

Advertising

Subject:

Propaganda

Subject:

General Business & Economics

Subject:

Business-Advertising

Copyright:

1994

Edition Description:

Trade Paper

Series:

Ideas in Progress

Series Volume:

0001

Publication Date:

19940331

Binding:

TRADE PAPER

Grade Level:

General/trade

Language:

English

Illustrations:

Yes

Pages:

180

Dimensions:

8.48x7.12x.44 in. .67 lbs.

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Business » Advertising
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Ideas in Progress #0001: Decoding Advertisments Used Trade Paper Judith Williamson

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$8.50 In Stock

Product details 180 pages Marion Boyars Publishers - 2003-07-21 English 9780714526157 Reviews:

"Synopsis" by Gardners, Analyzes magazine ads, discusses the signs and symbols in use, and explains how they work.

"Synopsis" by Libri, The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.