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Powell's Q&A, Kids' Q&A | February 2, 2012

Emily Winfield Martin: IMG Kids' Q&A: Emily Winfield Martin

2 comments By Emily Winfield Martin

Describe your new book. Oddfellow's Orphanage is a series of stories/vignettes that tell the tale of the newest arrival to a curious orphanage, a... Continue »
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    Oddfellow's Orphanage

    Emily Winfield Martin 9780375869952
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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

by Jason Zweig

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich Cover

 

Synopses & Reviews

Publisher Comments:

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions — and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.

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Table of Contents

Contents

Chapter One Neuroeconomics

Chapter Two "Thinking" and "Feeling"

Chapter Three Greed

Chapter Four Predicton

Chapter Five Confidence

Chapter Six Risk

Chapter Seven Fear

Chapter Eight Surprise

Chapter Nine Regret

Chapter Ten Happiness

Appendices

Notes

Acknowledgments

Index

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Product Details

ISBN:
9780743276689
Subtitle:
How the New Science of Neuroeconomics Can Help Make You Rich
Author:
Zweig, Jason
Publisher:
Simon & Schuster
Subject:
Personal Finance - Investing
Subject:
Investments
Subject:
Finance
Subject:
Investments -- Psychological aspects.
Subject:
Neuroeconomics
Copyright:
2007
Edition Description:
Parental Adviso
Publication Date:
September 2007
Binding:
Hardcover
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
340
Dimensions:
9.25 x 6.125 in
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