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The Handbook of Strategic Public Relations and Integrated Communications

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The Handbook of Strategic Public Relations and Integrated Communications Cover

 

Synopses & Reviews

Publisher Comments:

As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company conveys and maintains its image has never been more important­­or more challenging. The Handbook of Strategic Public Relations and Integrated Communications is the definitive guide for communications professionals. Featuring the expertise of the world's foremost public relations and marketing authorities, it is the first book of its kind to combine the art and science of marketing, public relations and communications in one single resource. An indispensable reference guide to the best practices in every industry, this handbook features more than 40 information-packed chapters authored by the best minds in the business and covers cutting-edge tips, topics and techniques such as:
  • Crisis management
  • Marketing public relations
  • Client-agency relationships
  • Environmental public relations
  • High-tech PR
  • And more!

Book News Annotation:

A resource for communications professionals which combines the art and science of marketing, public relations, and communications. Thirty- seven contributions cover topics such as career paths in public relations, broadcast media relations, the strategic uses of philanthropy, crisis communications, ethics in public relations and corporate communications, and the role of public relations in mergers and acquisitions.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

About the Author

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Product Details

ISBN:
9780786311316
Editor:
Caywood, Clarke L.
Publisher:
McGraw-Hill
Editor:
Caywood, Clarke L.
Author:
Caywood, Clarke
Author:
Caywood, Clarke L.
Author:
Caywood Clarke
Location:
New York :
Subject:
Leadership
Subject:
Finance
Subject:
Advertising & Promotion
Subject:
Public Relations
Subject:
Communication in management
Subject:
Communication in marketing
Subject:
General Business & Economics
Subject:
Business Writing
Copyright:
Edition Number:
1
Edition Description:
Includes bibliographical references and index.
Series Volume:
no. 11
Publication Date:
May 1997
Binding:
Hardcover
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Yes
Pages:
574
Dimensions:
10.36x7.28x1.29 in. 2.69 lbs.

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Related Subjects

Business » Communication
Business » Marketing

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