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    The Quick

    Lauren Owen 9780812993271

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The Truth about Green Business (Truth about)

by

The Truth about Green Business (Truth about) Cover

 

Synopses & Reviews

Publisher Comments:

Everything you need to know to green your business and grow your profit.

• The truth about what climate change means for your business

• The truth about running lean and green

• The truth about future proofing your business

 

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

 

This book reveals 52 PROVEN GREEN STRATEGIES and bite-size, easy-to-use techniques that get results.

 

 “This little book is inspiring in its range and practicality—not just for CEOs, but for every member of the enterprise…an exceptionally useful guide for ‘going green’ at any scale of enterprise.”

CHIP CONLEY, CEO, Joie de Vivre Hospitality

 

“In a world where green business advice is rampant, this is the one resource you need: a field guide that combines insight and inspiration with a solid, actionable path forward.”

JOEL MAKOWER, Executive Editor, GreenBiz.com

 

Introduction     ix

Part I: The Truth About Green Business

TRUTH 1: What is a green business?      1

TRUTH 2: Why green your business?      5

TRUTH 3: How to approach greening your business     9

TRUTH 4: Why now?      13

TRUTH 5: Climate change and your business     17

Part II: The Truth About Green Strategy

TRUTH 6: Profit and purpose     23

TRUTH 7: How green is good enough?      27

TRUTH 8: Green regulations     31

Part III: The Truth About Green Operations

TRUTH 9: Secrets hiding in plain sight     35

TRUTH 10: Eco-efficiency: Good for business and the environment     39

TRUTH 11: Waste? Not! Eliminating non-product      43

TRUTH 12: EcoAudits can guide your course     47

TRUTH 13: Running lean and green     53

TRUTH 14: Carbon footprinting     57

TRUTH 15: Reducing your carbon footprint     63

Part IV: The Truth About Green Marketing

TRUTH 16: Green branding and messaging     67

TRUTH 17: Creating strong EcoLabels     71

TRUTH 18: Green marketing claims     77

TRUTH 19: Reaching conscious consumers     81

Part V: The Truth About Green Products and Services

TRUTH 20: What makes a product green?      85

TRUTH 21: Product take-back     89

TRUTH 22: Product to service     93

TRUTH 23: What makes a service green?      97

Part VI: The Truth About Green Design

TRUTH 24: Biomimicry–learning from life    

TRUTH 25: Reducing your product footprints     105

TRUTH 26: Cradle to cradle     109

TRUTH 27: Design with nature     113

TRUTH 28: Innovation is at the heart of greening     117

Part VII: The Truth About Green Procurement

TRUTH 29: Environmentally preferable purchasing     121

TRUTH 30: Supply chain management and partnerships     125

TRUTH 31: Supplier scorecards     129

TRUTH 32: Clearing the rising bar     133

Part VIII: The Truth About Green Buildings

TRUTH 33: LEED standards for green buildings     137

TRUTH 34: The cost of green building     141

TRUTH 35: Green buildings improve productivity     145

TRUTH 36: Integrative design for green building     149

Part IX: The Truth About Green IT

TRUTH 37: Computers and electronics     153

TRUTH 38: Creating more effi cient data centers     157

TRUTH 39: How IT can drive greening     161

Part X: The Truth About Green Management

TRUTH 40: Engaging employees     165

TRUTH 41: Engaging stakeholders     169

TRUTH 42: Keeping score     173

TRUTH 43: Employee incentives     177

TRUTH 44: Environmental management systems     181

Part XI: The Truth About Green Finance

TRUTH 45: Profit, value, and risk     185

TRUTH 46: Reality-based accounting     189

TRUTH 47: Investing in green and attracting green investment     193

TRUTH 48: Carbon trading and offsets     197

TRUTH 49: Fiduciary duty     201

Part XII: The Truth About Green Futures

TRUTH 50: Certainty in the face of uncertainty     207

TRUTH 51: Scenario planning     211

TRUTH 52: Future proofing     215

APPENDIX A: References     219

Acknowledgments     228

About the Author     229

 

Note: Appendix B is available online at no charge at www.informit.com/title/9780789739407.

APPENDIX B: Resources

 

Book News Annotation:

Friend, a systems ecologist and business strategist, distills 40 years of experience into 52 bite-sized 'truths' that describe green principles and outline practical steps to take and key questions to explore when putting green business ideas into practice. The 'truths' are grouped in 12 sections on areas such as green business, strategy, operations, green marketing, products and services, green buildings, and green finance. The book's list of references for each 'truth' includes web sites. Appendices, including a list of resources, are available for free download. There is no subject index. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

More and more businesses are recognizing that green business practices aren't just good for the world: They can increase profits, lower costs, and attract customers. In The Truth About Green Business, leading green business expert Gil Friend brings together more than 50 absolutely crucial facts and insights decision-makers must know to successfully "go green." This book doesn't deliver abstract theory or hype: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and entrepreneurs can actually use, no matter what kind of businesses you're running, or what your environmental and profit goals are. You will learn how to plan your optimal green business strategies... move towards green operations that operate more efficiently, waste less, and reduce carbon footprints... procure green products and services, and market your own... design and innovate products with less environmental impact... find or construct green buildings... bring green principles to computers and IT... engage employees, stakeholders, and managers in the green process... project the business value of green, and assess their results... and much more. Unlike some competitive books, this one's simple to read, simple to use, up-to-date, and complete.

 

  • More than 50 bite-size, fast-paced insights and actionable techniques for every entrepreneur, executive, or manager
  • Covers everything that matters, from strategy to operations, supply chains to marketing, IT to finance, and beyond
  • Easy to read, up-to-date, and practical: distills the entire field of green business into what you need to succeed!
  • About the Author

    Gil Friend is Founder, President and CEO of Natural Logic, Inc, which consults on strategy, design, operations and information systems to help clients build economic advantage through superior environmental performance. His clients have included General Mills, Green Mountain Energy, HP, Levi Strauss, Nike, PG and E, Sun Microsystems, and Williams Sonoma. He is a founding board member of the Sustainable Business Alliance, Sustainable Berkeley, and the California Sustainable Business Council. Friend co-founded and co-directed the Institute for Local Self-Reliance, where he pioneered the current "green roof" trend 30 years ago. He lectures widely on business strategy and environmental policy.

    Table of Contents

    Part I: The Truth About Green Business

    Part II: The Truth About Green Strategy

    Part III: The Truth About Green Operations

    Part IV: The Truth About Green Marketing

    Part V: The Truth About Green Products & Services

    Part VI: The Truth About Green Design

    Part VII: The Truth About Green Procurement

    Part VIII: The Truth About Green Buildings

    Part IX: The Truth About Green IT

    Part X: The Truth About Green Management

    Part XI: The Truth About Green Finance

    Part XII: The Truth About Green Futures

    Part XIII - Appendix

    A.  Blogs and Sites to Bookmark

    B. Glossary of Terms 

    C. Useful Statistics

    Product Details

    ISBN:
    9780789739407
    Author:
    Friend, Gil
    Publisher:
    FT Press
    With:
    Kordesch, Nicholas
    With:
    Privitt, Benjamin
    Author:
    Kordesch, Nicholas
    Author:
    Privitt, Benjamin
    Subject:
    General
    Subject:
    Green products
    Subject:
    Green marketing
    Subject:
    Development - Sustainable Development
    Subject:
    Green Business
    Subject:
    General Business & Economics
    Subject:
    Business - General
    Copyright:
    Edition Description:
    Trade paper
    Series:
    Truth about
    Publication Date:
    May 2009
    Binding:
    TRADE PAPER
    Grade Level:
    General/trade
    Language:
    English
    Pages:
    240
    Dimensions:
    8.37x5.86x.53 in. .74 lbs.

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    Related Subjects

    Business » General
    Business » Green
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    Science and Mathematics » Environmental Studies » General

    The Truth about Green Business (Truth about) Used Trade Paper
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    Product details 240 pages FT Press - English 9780789739407 Reviews:
    "Synopsis" by ,

    More and more businesses are recognizing that green business practices aren't just good for the world: They can increase profits, lower costs, and attract customers. In The Truth About Green Business, leading green business expert Gil Friend brings together more than 50 absolutely crucial facts and insights decision-makers must know to successfully "go green." This book doesn't deliver abstract theory or hype: it delivers quick, bite-size, just-the-facts information and plain-English explanations that executives, decision-makers, and entrepreneurs can actually use, no matter what kind of businesses you're running, or what your environmental and profit goals are. You will learn how to plan your optimal green business strategies... move towards green operations that operate more efficiently, waste less, and reduce carbon footprints... procure green products and services, and market your own... design and innovate products with less environmental impact... find or construct green buildings... bring green principles to computers and IT... engage employees, stakeholders, and managers in the green process... project the business value of green, and assess their results... and much more. Unlike some competitive books, this one's simple to read, simple to use, up-to-date, and complete.

     

  • More than 50 bite-size, fast-paced insights and actionable techniques for every entrepreneur, executive, or manager
  • Covers everything that matters, from strategy to operations, supply chains to marketing, IT to finance, and beyond
  • Easy to read, up-to-date, and practical: distills the entire field of green business into what you need to succeed!
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