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1 Beaverton COMP- MOBILE- ANDROID PROG/DEV

Other titles in the Que Biz-Tech series:

Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech)

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Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech) Cover

 

Synopses & Reviews

Publisher Comments:

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!

There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy! You’ll learn how to

  • Identify your app’s unique value, target audience, and total message
  • Understand the Android Market’s dynamics
  • Cut through clutter and get your app into the top selling categories
  • Set the right price for your app and effectively sell its value
  • Get reviewers to recommend your apps
  • Write effective press releases
  • Time your marketing and publicity for maximum effectiveness
  • Blog about your app and get the attention of influential bloggers
  • Use Facebook, Twitter, YouTube, and other social media to generate buzz
  • Use promotions and cross-marketing just like professional marketers do
  • Measure and improve your results with Android Analytics
  • Generate a loyal audience that will buy your next app, too
  • Earn steady revenue, build a brand, and make a real business out of app development

Book News Annotation:

Hughes, a computer marketing expert and author of several books on the subject, presents this guide to marketing applications for the Android mobile phone operating system. Covering such topics as marketing plan development, social media and viral marketing, application pricing and working with the Android market, this slim volume lays out step-by-step instructions for promoting software in the lucrative and growing Android mobile software area. Numerous screen-shots and illustrations are provided as well as access to an online edition of this work. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Thousands of developers are looking to cash in on selling their Android apps on Google's Android Market. In this practical tutorial, Hughes shares solid marketing principles and specific best practices for effective, high-value Android App marketing.

Synopsis:

The only definitive guide to marketing Apps on Google's Android Market: an indispensable resource for every Android developer!

 

  • As thousands of Apps flood into Google's Android Market, developers need an edge: this book gives it to them!
  • Shows how to cut through the clutter and get noticed by reviewers, bloggers, social media influencers, and customers
  • Helps Android developers implement proven marketing principles throughout the entire product lifecycle, from planning through delivery, and far beyond
  •  

    The Android app gold rush is on! Thousands of developers are looking to cash in on selling their Android apps on Google's Android Market. But, with thousands of Apps now available, it's increasingly vital for developers to gain exposure - and that means marketing. Most independent App developers don't have a marketing background. They need help and guidance - and this book gives it to them. Author Jeffrey Hughes specializes in helping mobile developers plan, launch, and market their software effectively. In this practical tutorial, he shares everything he's learned: solid marketing principles and specific best practices for effective, high-value Android App marketing. Hughes walks through outlining a solid marketing plan that can drive development efforts; creating competitive Apps; identifying the right message; and delivering that message to the most responsive audience. Readers will learn how to: " Get reviewers to consider their Apps " Write effective press releases for their Apps, and time publicity for maximum effectiveness " Blog about their Apps, and get the attention of influential bloggers " Use Facebook, Twitter, and other social media to generate electronic word of mouth " Set the right price for their Apps " Use promotions and cross marketing techniques " Build an audience that will buy forthcoming products as well

    About the Author

    Jeffrey Hughes brings more than 18 years of industry passion as a marketer, publisher, and keynote speaker in high technology industries, including such companies as McAfee, Blue Coat Systems, Webroot, and Novell. Hughes is the author of 12 books and numerous trade press articles on marketing and technology topics. He is also the author of the popular book iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (

    Table of Contents

    Introduction: Why Marketing Matters for Android Apps

    Section 1. Your App Marketing Message

    1. Your Android App Marketing Strategy: Grand Slam or Base Hits?

    2. What Makes a Winning App?

    3. Identifying Your App's Unique Value

    4. Identifying Your Target Audience

    5. Building Your App's Total Message

    6. Electronic Word of Mouth

    7. Using Social Media in Your App Marketing

    8. Timing Your Marketing Activities

    9. Getting the Word out about Your App

    Section 3. Pricing Your App/Launching Your App

    10. Pricing Your App

    11. Conducting a Pricing Analysis

    12. Selling Value Over Price

    13. Achieving Android Market Success

    14. Level the Playing Field with a Free App

    15. The Pricing Roller Coaster

    16. Using Promotions and Cross Marketing to Sell Your App

    17. Using Android Analytics

    Section 4. Got an App Marketing Plan?

    19. Components of an App Marketing Plan

    20. Marketing Essentials

    21. 25 Essential Android App Marketing Activities

    22. Implementing Your Plan

    23. Android Apps for Corporate Marketing

    Product Details

    ISBN:
    9780789746337
    Author:
    Hughes, Jeffrey
    Publisher:
    Que
    Subject:
    Data Transmission Systems - General
    Subject:
    Networking - General
    Copyright:
    Edition Description:
    Trade paper
    Series:
    Que Biz-Tech
    Publication Date:
    September 2010
    Binding:
    TRADE PAPER
    Grade Level:
    General/trade
    Language:
    English
    Pages:
    304
    Dimensions:
    8.92 x 6.02 x 0.665 in 424 gr

    Related Subjects

    Business » General
    Business » Marketing
    Computers and Internet » Computers Reference » General
    Computers and Internet » Mobile and Handheld Devices » Android
    Computers and Internet » Networking » General
    Computers and Internet » Software Engineering » General

    Android Apps Marketing: Secrets to Selling Your Android App (Que Biz-Tech) Used Trade Paper
    0 stars - 0 reviews
    $17.50 In Stock
    Product details 304 pages Que - English 9780789746337 Reviews:
    "Synopsis" by , Thousands of developers are looking to cash in on selling their Android apps on Google's Android Market. In this practical tutorial, Hughes shares solid marketing principles and specific best practices for effective, high-value Android App marketing.
    "Synopsis" by ,

    The only definitive guide to marketing Apps on Google's Android Market: an indispensable resource for every Android developer!

     

  • As thousands of Apps flood into Google's Android Market, developers need an edge: this book gives it to them!
  • Shows how to cut through the clutter and get noticed by reviewers, bloggers, social media influencers, and customers
  • Helps Android developers implement proven marketing principles throughout the entire product lifecycle, from planning through delivery, and far beyond
  •  

    The Android app gold rush is on! Thousands of developers are looking to cash in on selling their Android apps on Google's Android Market. But, with thousands of Apps now available, it's increasingly vital for developers to gain exposure - and that means marketing. Most independent App developers don't have a marketing background. They need help and guidance - and this book gives it to them. Author Jeffrey Hughes specializes in helping mobile developers plan, launch, and market their software effectively. In this practical tutorial, he shares everything he's learned: solid marketing principles and specific best practices for effective, high-value Android App marketing. Hughes walks through outlining a solid marketing plan that can drive development efforts; creating competitive Apps; identifying the right message; and delivering that message to the most responsive audience. Readers will learn how to: " Get reviewers to consider their Apps " Write effective press releases for their Apps, and time publicity for maximum effectiveness " Blog about their Apps, and get the attention of influential bloggers " Use Facebook, Twitter, and other social media to generate electronic word of mouth " Set the right price for their Apps " Use promotions and cross marketing techniques " Build an audience that will buy forthcoming products as well

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