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How to Succeed in Business Using Linkedin: Making Connections and Capturing Opportunities on the World's #1 Business Networking Siteby Eric Butow
Synopses & Reviews
Book News Annotation:
California-based Butow is with a Web design and marketing firm, and has written 12 books on related topics; Taylor is with an executive talent firm focusing on high tech emerging growth companies in the U.S., and has some ten years of experience in her field. They present a practical guide to LinkedIn, a Web site designed to connect business professionals to share information, get answers, and promote themselves and their businesses. Coverage includes signing in and changing account settings, creating a profile, searching for people, adding and managing contacts, finding and recruiting for jobs, looking for and becoming a service provider, adding recommendations from others to your profile, using LinkedIn Answers to connect with other members in your network to exchange information, options for contacting other members, and other business networking web sites. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Hailed as the “MySpace” for professionals, LinkedIn has taken the Internet by storm. It is now estimated that 19 million business professionals log in to this site every day to look for job opportunities, search for potential clients, get recommendations from colleagues, and reconnect with former coworkers. LinkedIn allows users to create a profile detailing their professional experience and accomplishments, which will help them connect with literally thousands of qualified professionals in their field. How to Succeed in Business Using LinkedIn takes users through every aspect of the site, from getting registered and building their network to posing questions and creating groups.
Readers will learn how to:
create their home page so other users can find them • give and receive references • search for experts in their field • find leads • market their business • look for and become a service provider • find and recruit for jobs • conduct business research • discover people outside their networks
Unique and practical, this is the only book available that shows users how to make the most of LinkedIn and the powerful networking opportunities it offers.
About the Author
Eric Butow (Roseville, CA) is the CEO of Butow Communications Group, a technical writing and Web design firm, and is the author of Amp Your MySpace Page.
Kathleen Taylor (San Francisco, CA) is cofounder of TalentPlanet, an executive talent firm.
Table of Contents
Chapter 1: About LinkedIn and Using It to Your Advantage
Chapter 2: Signing In and Changing Your Account Settings
Chapter 3: Creating Your Profile
Chapter 4: Searching for People
Chapter 5: Adding and Managing Contacts
Chapter 6: Finding and Recruiting for Jobs
Chapter 7: Looking for and Becoming a Service Provider
Chapter 8: Recommendations on Your LinkedIn Profile
Chapter 9: Searching for Answers
Chapter 10: Contacting Other Members
Chapter 11: Managing the Non-Responding LinkedIn Member
Chapter 12: Other Business Networking Web Sites
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