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Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues

by

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues Cover

 

Synopses & Reviews

Synopsis:

"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs — -- or ""blogs"" — are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences.

Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to:

* Legally and ethically regulate employees' personal blogs that mention the company

* Protect trade secrets and other proprietary information

* Manage the legal and business exposure associated with corporate blogs

* Respond swiftly and effectively to blog assaults against the company — and much more.

The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool."

About the Author

Nancy Flynn is founder and executive director of The ePolicy Institute™, a leading source of e-mail-related products and services. She is regularly quoted in major media including The Chicago Tribune, The New York Times, The Los Angeles Times, USA Today, NPR and CNN. She is the author of The E-Policy Handbook and E-mail Rules. Ms. Flynn lives in Columbus, Ohio.

Table of Contents

"Part 1

The Case for Strategic Blog Management

1

Chapter 1

Why Blog Rules?

3

Chapter 2

Blogs Pose Unprecedented Risks to Business

13

Chapter 3

Start with a Clear Objective: Why Blog?

20

Chapter 4

Proceed with Caution: Self-Assessment for Would-Be Business Bloggers

26

Part 2

Legal Risks and Regulatory Rules in the Blogosphere: Why Every Employer Must Establish Blog Policies and Procedures

37

Chapter 5

Treat Blog Posts as Business Records

39

Chapter 6

Blogs Create Million-Dollar (Sometimes Billion-Dollar) Legal Headaches for Employers

47

Chapter 7

Shhh! Blogs Put Trade Secrets and Confidential Information at Risk

54

Chapter 8

Blog Best Practices for Public Companies and Regulated Firms

58

Part 3

Designing and Implementing Effective Blog Rules and Policies

65

Chapter 9

Use Written Blog Rules and Policy to Control Content, Maximize Compliance, and Reduce Liabilities

67

Chapter 10

Communication Is Key to Compliance: Train, Train, and Train Some More

77

Part 4

The Blog Is All About Content

83

Chapter 11

Content Can Make — or Break — Your Blog and Your Business

85

Chapter 12

Managing and Editing Writers' Posts and Readers' Comments

91

Chapter 13

Blog Etiquette, or Netiquette: Twelve Tips to Help Maximize Civil Discourse

96

Chapter 14

Battling Comment Spam and Splog

103

Part 5

Blog Backlash: Employers Fight Back with Lawsuits and Pink Slips

109

Chapter 15

Employee-Bloggers Beware 1: Blogging Can Get You Fired!

111

Chapter 16

Employee-Bloggers Beware 2: Blogging Can Get You Sued!

116

Chapter 17

How to Blog Without Getting Fired: Eight Tips for Bloggers Who Want to Keep Their Jobs and Stay out of Court

120

Part 6

Public Relations in the Blogosphere: Telling Your Story, Recruiting Customer Evangelists, Positioning CEO Bloggers

125

Chapter 18

The Rules of Engagement Have Changed: Blogs Make It Harder to Control Your Message and Your Brand

127

Chapter 19

Spreading the Word and Selling the Brand Through Customer Evangelists and Brand Bloggers

133

Chapter 20

Positioning the CEO-Blogger as Opinion Leader

139

Part 7

Managing Your Reputation in the Blogosphere

149

Chapter 21

You've Been Blogged: How to Prepare for — and Respond to — An Attack in the Blogosphere

151

Chapter 22

Best Practices Help Keep Blogstorms at Bay

158

Part 8

Putting Business Blogs to Work: IBM and Edelman Share Blog Secrets, Strategies, and Success Stories

163

Chapter 23

Q&A with IBM: Blog Central Keeps IBM Employees at the Forefront of Technology

165

Chapter 24

IBM Blogging Policy and Guidelines

171

Chapter 25

Q&A with Edelman

179

Chapter 26

Edelman's Principles and Code of Conduct: Maintaining a Weblog

184

Appendix A: Thirty-Six Blog Rules: Best Practices to Keep You out of Court with Your Corporate Reputation Intact

187

Appendix B: Sample Blog Policies

191

Notes

199

Glossary of Blog Legal and Technical Terms

215

Index

221

About the Author

227"

Product Details

ISBN:
9780814473559
Subtitle:
A Business Guide to Managing Policy, Public Relations, and Legal Issues
Publisher:
AMACOM
Author:
Flynn, Nancy
Subject:
Human Resources & Personnel Management
Subject:
Business Ethics
Subject:
Technological innovations
Subject:
Business Communication
Subject:
Business Law
Subject:
Corporate culture
Subject:
Blogs
Subject:
General Business & Economics
Subject:
English
Subject:
HUMAN RESOURCES
Subject:
Personnel management
Subject:
General
Publication Date:
20060731
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Pages:
224
Dimensions:
9 x 6 in 0.9 lb
Age Level:
17

Related Subjects

Business » Business Law
Business » Ethics
Business » Human Resource Management
Business » Management

Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issues
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$ In Stock
Product details 224 pages AMACOM - English 9780814473559 Reviews:
"Synopsis" by ,

"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs — -- or ""blogs"" — are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences.

Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to:

* Legally and ethically regulate employees' personal blogs that mention the company

* Protect trade secrets and other proprietary information

* Manage the legal and business exposure associated with corporate blogs

* Respond swiftly and effectively to blog assaults against the company — and much more.

The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool."

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