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Blog Rules: A Business Guide to Managing Policy, Public Relations, and Legal Issuesby Nancy Flynn
Synopses & Reviews
"From the millions of people with a conviction or cause they're eager to share with like-minded readers, to the thousands of corporations looking for a more effective and reliable way to build trust-based relationships with their customers, it's no wonder that an astonishing 80,000 new web logs — -- or ""blogs"" — are appearing daily. Unfortunately, this includes employees who might reveal confidential company information, and even official corporate blogs that could potentially misrepresent company finances. Everyone, it seems, is blogging, and any organization that fails to take advantage of this exciting new platform, while also protecting itself from legal liabilities as well as critical or defamatory remarks, is sure to suffer the consequences.
Blog Rules is a best-practices guide to establishing the blog-related policies and procedures your business needs. You'll learn how to:
* Legally and ethically regulate employees' personal blogs that mention the company
* Protect trade secrets and other proprietary information
* Manage the legal and business exposure associated with corporate blogs
* Respond swiftly and effectively to blog assaults against the company — and much more.
The book helps you control your message and your brand, showing you how to train and familiarize your people with the rules you've established, and how to protect your reputation from both internal and external sources. Featuring secrets, strategies, and success stories from real-life companies, including IBM and Stonyfield Farms, Blog Rules is the one guide you need to ensure that your organization is helped and not hindered by this revolutionary tool."
About the Author
Nancy Flynn is founder and executive director of The ePolicy Institute™, a leading source of e-mail-related products and services. She is regularly quoted in major media including The Chicago Tribune, The New York Times, The Los Angeles Times, USA Today, NPR and CNN. She is the author of The E-Policy Handbook and E-mail Rules. Ms. Flynn lives in Columbus, Ohio.
Table of Contents
The Case for Strategic Blog Management
Why Blog Rules?
Blogs Pose Unprecedented Risks to Business
Start with a Clear Objective: Why Blog?
Proceed with Caution: Self-Assessment for Would-Be Business Bloggers
Legal Risks and Regulatory Rules in the Blogosphere: Why Every Employer Must Establish Blog Policies and Procedures
Treat Blog Posts as Business Records
Blogs Create Million-Dollar (Sometimes Billion-Dollar) Legal Headaches for Employers
Shhh! Blogs Put Trade Secrets and Confidential Information at Risk
Blog Best Practices for Public Companies and Regulated Firms
Designing and Implementing Effective Blog Rules and Policies
Use Written Blog Rules and Policy to Control Content, Maximize Compliance, and Reduce Liabilities
Communication Is Key to Compliance: Train, Train, and Train Some More
The Blog Is All About Content
Content Can Make — or Break — Your Blog and Your Business
Managing and Editing Writers' Posts and Readers' Comments
Blog Etiquette, or Netiquette: Twelve Tips to Help Maximize Civil Discourse
Battling Comment Spam and Splog
Blog Backlash: Employers Fight Back with Lawsuits and Pink Slips
Employee-Bloggers Beware 1: Blogging Can Get You Fired!
Employee-Bloggers Beware 2: Blogging Can Get You Sued!
How to Blog Without Getting Fired: Eight Tips for Bloggers Who Want to Keep Their Jobs and Stay out of Court
Public Relations in the Blogosphere: Telling Your Story, Recruiting Customer Evangelists, Positioning CEO Bloggers
The Rules of Engagement Have Changed: Blogs Make It Harder to Control Your Message and Your Brand
Spreading the Word and Selling the Brand Through Customer Evangelists and Brand Bloggers
Positioning the CEO-Blogger as Opinion Leader
Managing Your Reputation in the Blogosphere
You've Been Blogged: How to Prepare for — and Respond to — An Attack in the Blogosphere
Best Practices Help Keep Blogstorms at Bay
Putting Business Blogs to Work: IBM and Edelman Share Blog Secrets, Strategies, and Success Stories
Q&A with IBM: Blog Central Keeps IBM Employees at the Forefront of Technology
IBM Blogging Policy and Guidelines
Q&A with Edelman
Edelman's Principles and Code of Conduct: Maintaining a Weblog
Appendix A: Thirty-Six Blog Rules: Best Practices to Keep You out of Court with Your Corporate Reputation Intact
Appendix B: Sample Blog Policies
Glossary of Blog Legal and Technical Terms
About the Author
What Our Readers Are Saying