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Cradle to Cradle: Remaking the Way We Make Things

by and

Cradle to Cradle: Remaking the Way We Make Things Cover

ISBN13: 9780865475878
ISBN10: 0865475873
Condition: Standard
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Staff Pick

"An eco-sustainable manifesto. The next Industrial Revolution will be Green!"
Recommended by Scott S., Powells.com

Synopses & Reviews

Publisher Comments:

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

Review:

"Cradle to Cradle is not only a book of hope based on the power of will and imagination, it is a book of practical actions and solutions. Creativity unites with desire in the minds of William McDonough and Michael Braungart. We see how innovative design can restore not only the planet's integrity, but our own. We can begin to live differently. The goal of sustainability is replaced with organic rejuvenation. These revolutionaries, an architect and a chemist, have drawn us a map for our future using the tools of ecological intelligence and joy. No room for gloom and doom, hereinstead, insert delight, celebration, and respect, when rethinking our relationship to a new world that 'honors the children of all species for all time.' This is a brilliant embrace of life." Terry Tempest Williams, author of Leap and Red: Passion and Patience in the Desert

Review:

"Cradle to Cradle challenges society to redesign the materials we use and to revolutionize the manner in which we make them. McDonough and Braungart believe that by respecting diversity, mimicking nature, and implementing eco-effective practices, we can design a 'world of prosperity and health in the future.' Such considerations are key to the development of a sustainable society, and this book articulates a vision for redesigning the materials, systems, and services society depends upon every day." Mary Kirchhoff, assistant director of the American Chemical Society's Green Chemistry Institute, Chemical and Engineering News

Review:

"Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolutionbeyond today's fossilized industrialism. This enlightened and enlightening book shows us howand indeed, that'God is in the details.' A must for every library and every concerned citizen." Hazel Henderson, author of Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy

Review:

"[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention." Ben Ehrenreich, Mother Jones

Review:

"[A] clear, accessible manifesto . . . the authors' original concepts are an inspiring reminder that humans are capable of much more elegant environmental solutions than the ones we've settled for in the last half-century." Publishers Weekly

Review:

"A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring." Kirkus Reviews

Book News Annotation:

Architect McDonough and chemist Braungart use this little book with its curved corners and strangely smooth paper to embody and represent one of two kinds of engineering which they advocate: development of materials that can be perpetually reused in technology (the authors claim the material can be continually remade into other books and recycled). The other heralded mode of engineering promises the elimination of anthropogenic waste which is not biodegradable into food. In sum, the two maker-thinkers promote the manufacture of objects that usefully die by means of processes and objects that usefully never die. One of the more memorable phrases, "less bad is no good," relates to their envisioned industrial re-revolution, one in which reduction, reuse, and recycling pale in comparison to upcycling, where products nourish or help nourish the planet. No index and few bibliographic notes.
Annotation c. Book News, Inc., Portland, OR (booknews.com)

Synopsis:

A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

About the Author

William McDonough is an architect and the founding principal of William McDonough + Partners, Architecture and Community Design, based in Charlottesville, Virginia. From 1994 to 1999 he served as dean of the school of architecture at the University of Virginia. In 1999 Time magazine recognized him as a "Hero for the Planet," stating that "his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world." In 1996, he received the Presidential Award for Sustainable Development, the highest environmental honor given by United States.

Michael Braungart is a chemist and the founder of the Environmental Protection Encouragement Agency (EPEA) in Hamburg, Germany. Prior to starting EPEA, he was the director of the chemistry section for Greenpeace. Since 1984 he has been lecturing at universities, businesses, and institutions around the world on critical new concepts for ecological chemistry and materials flow management. Dr. Braungart is the recipient of numerous honors, awards, and fellowships from the Heinz Endowment, the W. Alton Jones Foundation, and other organizations.

In 1995 the authors created McDonough Braungart Design Chemistry, a product and systems development firm assisting client companies in implementing their unique sustaining design protocol. Their clients include Ford Motor Company, Nike, Herman Miller, BASF, DesignTex, Pendleton, Volvo, and the city of Chicago. The company's Web site can be found at www.mbdc.com.

What Our Readers Are Saying

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Average customer rating based on 2 comments:

rwilson, March 16, 2008 (view all comments by rwilson)
Open the package and pull out a book that feels like no other: smooth, heavy, cool and beautiful. Guess what: it's not a paper book at all, but a beautiful sewn-signature book made out of recyclable polymers!

This book is the most useful and friendly volume on being "green" that I've ever seen. The authors encourage manufacturers to rethink how they design and make things, with an eye to real re-use rather than "downcycling," which is reusing materials in a less-aesthetic and less-valuable form. This way of rethinking manufacturing and use of materials is guilt-free, positive, upbeat, friendly, and seems very doable.
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(14 of 28 readers found this comment helpful)
snowflakeschance, September 7, 2006 (view all comments by snowflakeschance)
Reduce, Reuse, Recycle

We are all familiar with these words but, these authors claim that a better solution can be reached by envisioning new ways of manufacturing items. This book is an enjoyable read...and since the book is waterproof, it's also Portland Fall/Winterproof.
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(28 of 44 readers found this comment helpful)
View all 2 comments

Product Details

ISBN:
9780865475878
Subtitle:
Remaking the Way We Make Things
Author:
William McDonough and Michael Braungart
Author:
Braungart, Michael
Author:
McDonough, William
Publisher:
North Point Press
Location:
New York
Subject:
Environmental Conservation & Protection
Subject:
Technology
Subject:
Industrial Management
Subject:
Industrial Design - General
Subject:
Recycling
Subject:
Environmental aspects
Subject:
Ecology - Recycling
Subject:
Recycling (waste, etc.)
Subject:
Life Sciences - Ecology - Recycling
Subject:
Environmental Conservation & Protection - General
Subject:
Environmental - General
Subject:
Industrial management -- Environmental aspects.
Subject:
Environmental Studies-General
Copyright:
Edition Number:
1st ed.
Edition Description:
Trade Paper
Series Volume:
no. 48
Publication Date:
20020422
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Notes, Index
Pages:
208
Dimensions:
8.00 x 5.00 in

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Cradle to Cradle: Remaking the Way We Make Things Used Trade Paper
0 stars - 0 reviews
$13.95 In Stock
Product details 208 pages North Point Press - English 9780865475878 Reviews:
"Staff Pick" by ,

"An eco-sustainable manifesto. The next Industrial Revolution will be Green!"

"Review" by , "Cradle to Cradle is not only a book of hope based on the power of will and imagination, it is a book of practical actions and solutions. Creativity unites with desire in the minds of William McDonough and Michael Braungart. We see how innovative design can restore not only the planet's integrity, but our own. We can begin to live differently. The goal of sustainability is replaced with organic rejuvenation. These revolutionaries, an architect and a chemist, have drawn us a map for our future using the tools of ecological intelligence and joy. No room for gloom and doom, hereinstead, insert delight, celebration, and respect, when rethinking our relationship to a new world that 'honors the children of all species for all time.' This is a brilliant embrace of life."
"Review" by , "Cradle to Cradle challenges society to redesign the materials we use and to revolutionize the manner in which we make them. McDonough and Braungart believe that by respecting diversity, mimicking nature, and implementing eco-effective practices, we can design a 'world of prosperity and health in the future.' Such considerations are key to the development of a sustainable society, and this book articulates a vision for redesigning the materials, systems, and services society depends upon every day." Mary Kirchhoff, assistant director of the American Chemical Society's Green Chemistry Institute, Chemical and Engineering News
"Review" by , "Achieving the great economic transition to more equitable, ecologically sustainable societies requires nothing less than a design revolutionbeyond today's fossilized industrialism. This enlightened and enlightening book shows us howand indeed, that'God is in the details.' A must for every library and every concerned citizen." Hazel Henderson, author of Building a Win-Win World and Beyond Globalization: Shaping a Sustainable Global Economy
"Review" by , "[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention."
"Review" by , "[A] clear, accessible manifesto . . . the authors' original concepts are an inspiring reminder that humans are capable of much more elegant environmental solutions than the ones we've settled for in the last half-century."
"Review" by , "A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring."
"Synopsis" by ,
A manifesto for a radically different philosophy and practice of manufacture and environmentalism

"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).

Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, the authors make an exciting and viable case for change.

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