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No Small Potatoes: How My Mother's Potato Salad Became My Family's (Almost) Billion Dollar Business

by

No Small Potatoes: How My Mother's Potato Salad Became My Family's (Almost) Billion Dollar Business Cover

 

Synopses & Reviews

Publisher Comments:

In 1960 when twenty-five-year-old Al Reser became president of the potato salad manufacturing business which his parents began in their Oregon farmhouse kitchen ten years earlier, the company had a dozen or so part-time employees and annual sales of $300,000. Accountants told Al that the business was a likely candidate for bankruptcy. What the balance sheets didn't account for, however, was the perseverance, hard work, and ingenuity of Al Reser.

Today, Reser's Fine Foods is one of the most respected and admired companies in the food industry, boasting over 2,600 employees and annual sales approaching one billion dollars. Reser's salads, side dishes, dips, Mexican food specialties, snack foods, and desserts are familiar sights in kitchens in all fifty states, as well as in Canada and Mexico. The philanthropy of Al and his family has also made the Reser name familiar to America's college football fans, as the Oregon State University Beavers play their home football games at Reser Stadium.

In No Small Potatoes, Al Reser not only shares the inspiring story of his rise from poverty to the top of the business world, he also recounts the tough decisions that spurred Reser's phenomenal growth, and the values that have guided his steps. It is a book that will inspire anyone who hopes to grow a small business into something bigger, and is proof that small potatoes and big dreams are a perfect recipe for success.

About the Author

Al Reser was Chairman of the Board of Reser's Fine Foods for fifty years, until his death in 2010. Kerry Tymchuk has served as a top aide to United States Senators Bob Dole and Gordon Smith. He assisted Bob and Elizabeth Dole in the writing of five books, and worked with Columbia Sportswear Chair Gert Boyle in the writing of One Tough Mother. Edward J. Ray is the President of Oregon State University.

Product Details

ISBN:
9780870716300
Author:
Reser, Al
Publisher:
Oregon State University Press
Author:
Ray, Dr. Edward J. Ray
Author:
Tymchuk, Kerry
Subject:
Business
Subject:
Autobiography/memoir; Corporate and business history; Reser, Al; Reser s Fine Foods-history; Businesspeople--Oregon--Biography
Subject:
Autobiography/memoir
Subject:
Corporate and business history
Subject:
Reser, Al
Subject:
Reser s Fine Foods-history
Subject:
Businesspeople--Oregon--Biography
Subject:
Biography/Business
Copyright:
Edition Description:
Paperback
Publication Date:
20101131
Binding:
HARDCOVER
Grade Level:
General/trade
Language:
English
Pages:
136
Dimensions:
8.5 x 5.5 in

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Related Subjects

Biography » Business
Business » Business Profiles
Business » History and Biographies
History and Social Science » Pacific Northwest » Oregon » Books About Oregon

No Small Potatoes: How My Mother's Potato Salad Became My Family's (Almost) Billion Dollar Business Used Hardcover
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