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Competing on the Edgeby Shona L Brown
Synopses & Reviews
Unstable markets, fierce competition, and relentless change are the only certainties in today's chaotic business world. In their startling new book, authors Brown and Eisenhardt contend that to prosper in such volatile conditions, standard survival strategies must be tossed aside in favor of a revolutionary new paradigm—competing on the edge. To compete on the edge is to relentlessly reinvent, and it's the only way to navigate the treacherous waters of tumultuous markets. Competing on the edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus, but actions are shaped by past legacies and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set a rhythmic pace that others must follow, thereby shaping the competitive landscape—and their own destiny. In the first book to translate leading edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking where do you want to go? With how will you get there? Here's a bold and surprising strategy that works—when the name of the game is change.
Book News Annotation:
Links the practical concerns of business managers to some of the most exciting scientific ideas from complexity theory, the nature of speed, and evolution to create a bold new business strategy that harnesses the dynamic nature of change. Draws on research with 12 global businesses and interviews with some 100 managers, and presents real- world examples showcasing these strategies in action.
Annotation c. Book News, Inc., Portland, OR (booknews.com)
This text translates concepts from complexity theory and time-paced evolution into mangement practice, providing a perspective on business strategy and organizational change with each chapter focusing on a specific managment dilemma.
In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.
About the Author
Shona L. Brown is a consultant with McKinsey and Company in Toronto, Canada.
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