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Business Mastery 3RD Edition a Guide for Creating

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Business Mastery 3RD Edition a Guide for Creating Cover

 

Synopses & Reviews

Publisher Comments:

This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

Synopsis:

This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.

Table of Contents

  1. Initial Considerations

    Exploration

    Self-Employment

    Clearing

    Scope

  2. Life Planning

    Goal Setting

    Strategic Planning

    Follow-Through

  3. Success Strategies

    Self-management

    Barriers to Success

    Time Management Principles

    Tracking

    The Art of Risk Taking

    Motivation

    Balance

  4. Conscious Business

    Are You Open For Business?

    Social Responsibility

    Goodwill

    Professionalism

    Image

    Ethics

  5. Business Start-Up

    Overview

    Initial Research

    Financing

    Buying a Practice

    Legal Structure

    Business Name

    Location

    Licenses and Permits

    Insurance Coverage

    Setting Your Fees

  6. Business Management

    Overview

    Choosing Advisors

    Policies and Procedures

    Embracing Technology

    Insurance Reimbursement

    Hiring Help

    Private Practice Issues

    Group Practice Issues

    Clinic Issues

    Spa and Salon Issues

    Job Interviews

  7. Financial Management

    Bookkeeping

    Federal Taxes

    Work Smarter with Barter

    Recessions-proof Your Practice

    Inventory Control

    Selling A Practice

    Retirement Planning

    The Canadian Supplement

  8. Therapeutic Communications

    Communication Fundamentals

    Client Interaction Policies

    Telephones: The Client Connection

    Client Files

    The Ultimate Interview

    Beyond Customer Service

    Client Retention

    Referrals

    Building Professional Alliances

  9. Marketing

    Marketing Principles

    Marketing Plan Outline

    Marketing Plan Overview

    Positioning

    Targeting Markets

    Assessment

    Strategic Action Plans

    Marketing Techniques Primer

    Promotion

    Advertising

    Publicity

    Community Relations

    Cooperative Marketing

    Companies That Market For You

    Choosing A Graphic Artist

    Marketing Ideas from A to Z

    Marketing Schedule

  10. The Business Plan

    Introduction

    Business Plan Outline

    Supplement

Appendix A

Wheel of Life

High Priority Activities

Daily Plan

Time Tracking Sheet

Strategic Planning

Contact/Referral Records

Business Mileage Sheet

Bank Reconciliation Form

Opening Balance Sheet

Start-Up Costs Worksheet

Business Income and Expense Forecast

Monthly Business Expense Worksheet

Monthly Personal Budget Worksheet

Cash Flow Forecast

Weekly Income Ledger Sheet

Monthly Disbursement Ledger Sheet

Business Expenses Summary Sheet

Client Status Report

Client Health Information Sheet

Client Intake Form

Health History

Client Treatment Plan

Client Session Notes

Sign-In Sheet

New Client Checklist

Insurance Pre-Approval Form

Financial Agreement

Massage Therapy Informed Consent

Appendix B

A Barrier-Free Practice

Business Organizations

Independent Living Resources

Professional Associations

IRS and SBA Publications

Index

Product Details

ISBN:
9780962126543
Subtitle:
A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful
Author:
Sohnen Moe, Cherie M
Author:
Sohnen-Moe, Cherie M
Publisher:
Sohnen-Moe Associates
Location:
Tucson :
Subject:
Massage & Reflexotherapy
Subject:
Healing -- Practice -- Handbooks, manuals, etc.
Subject:
Allied Health Services - General
Subject:
Alternative medicine
Subject:
Allied Health Services - Physical Therapy
Edition Number:
3rd ed.
Edition Description:
Trade Paper
Publication Date:
20071218
Binding:
Paperback
Grade Level:
Professional and scholarly
Illustrations:
Yes
Pages:
462
Dimensions:
11.5 x 8.5 in 2 lb

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Related Subjects


Business » Small Businesses » General
Business » Small Businesses » Operations
Health and Self-Help » Health and Medicine » Medical Specialties
Health and Self-Help » Health and Medicine » Professional Medical Reference

Business Mastery 3RD Edition a Guide for Creating Used Trade Paper
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Product details 462 pages Sohnen-Moe Associates, Inc. - English 9780962126543 Reviews:
"Synopsis" by ,
This best-selling business manual for wellness practitioners covers the major aspects of building and maintaining a successful practice. The all-new Fourth Edition is completely updated and includes information about how to effectively negotiate, keep up with the latest research, deal with difficult clients, increase career longevity, and attract first clients. Practical tools and tips teach how to market skills, work smarter, develop alliances through networking, fine-tune communication skills, and increase profits. This text is perfect for both practicing body workers and students as the road map that helps navigate the way to a highly successful and enjoyable career.
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