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1 Beaverton Business- Marketing

Winning in the Invisible Market: A Guide to Selling Professional Services in Turbulent Times

by Robert Potter

Winning in the Invisible Market: A Guide to Selling Professional Services in Turbulent Times Cover

 

Synopses & Reviews

Publisher Comments:

How are successful professional service providers (consultants, attorneys, accountants, entrepreneurs, advertising and PR executives, architects, etc.) selling and winning new business in these turbulent times? Author Robert Potter spent the last two years asking providers and their clients that question and found that the only way to win in these times is to engage clients in the invisible market before they look for service providers. He also found that the tactics that worked in better times are no longer sustainable. This book provides a map and navigation tools to penetrate and capture new business in the Invisible Market. It takes the buying and selling patterns gleaned from top service professionals and their clients and translates them into a logical and learnable process that makes finding, accessing, winning and retaining new clients far easier and more rewarding.
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Product Details

ISBN:
9780974320007
Author:
Potter, Robert
Publisher:
R. A. Potter Advisors LLC
Author:
Potter, Robert A.
Location:
United States
Subject:
Marketing - General
Subject:
Service industries
Subject:
Customer relations
Subject:
Consultants
Subject:
Professions
Subject:
Business;Marketing
Copyright:
2003
Series Volume:
no. RIR 1J99-33
Publication Date:
20030631
Binding:
TRADE PAPER
Language:
English
Illustrations:
Yes
Pages:
156
Dimensions:
8.64x6.18x.41 in. .48 lbs.
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