2012 Puddly Awards
 
 
Follow us on TwitterFollow us on FacebookFollow us on TumblrSubscribe to RSS

Recently Viewed clear list

Powell's Q&A, Kids' Q&A | February 2, 2012

Emily Winfield Martin: IMG Kids' Q&A: Emily Winfield Martin

2 comments By Emily Winfield Martin

Describe your new book. Oddfellow's Orphanage is a series of stories/vignettes that tell the tale of the newest arrival to a curious orphanage, a... Continue »
  1. $10.49 Sale Hardcover add to wish list

    Oddfellow's Orphanage

    Emily Winfield Martin 9780375869952
spacer
Free Shipping!

Ships free on qualified orders.
$8.50
Used Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Local Warehouse Sociology- Media

Everyman's McLuhan

by W Terrance Gordon

Everyman's McLuhan Cover

ISBN13: 9780977985012
ISBN10: 0977985016
Condition: Standard
All Product Details

Only 1 left in stock at $8.50!

 

Synopses & Reviews

Publisher Comments:

Anyone who has ever considered technology and its relation to humanity has most likely heard the name Marshall McLuhan. A careful student of media, a prolific lecturer and author and the coiner of such phrases as “global village” and “the medium is the message,” McLuhan’s career merits a freshly creative and accessible examination as technology speeds ahead, forcing us to reconsider our relationship with it.

Everyman’s McLuhan does just that. W. Terrence Gordon, McLuhan’s official biographer, has deciphered and distilled McLuhan’s career; his words are accompanied by colorful and innovative illustrations that apply both McLuhan’s and Gordon’s ideas to the realities of 21st century technology and media. Everyman’s McLuhan furthers a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between humans and the technologies we use.

Synopsis:

Provides a creative and accessible examination of Marshall McLuhan's major works and ideas.

Synopsis:

Anyone who has ever considered technology and its relation to humanity has most likely heard the name Marshall McLuhan. A careful student of media, a prolific lecturer and author and the coiner of such phrases as “global village” and “the medium is the message,” McLuhan’s career merits a freshly creative and accessible examination as technology speeds ahead, forcing us to reconsider our relationship with it.

Everyman’s McLuhan does just that. W. Terrence Gordon, McLuhan’s official biographer, has deciphered and distilled McLuhan’s career; his words are accompanied by colorful and innovative illustrations that apply both McLuhan’s and Gordon’s ideas to the realities of 21st century technology and media. Everyman’s McLuhan furthers a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between humans and the technologies we use.

back to top

What Our Readers Are Saying

Add a comment for a chance to win!
Average customer rating based on 1 comment:
Grady Harp, November 14, 2007 (view all comments by Grady Harp)
A Practical Guide to Understanding the Importance of Marshall McLuhan

Certainly one of the more important minds of the 20th century was Marshall McLuhan, a man whose grappling with the new technology of his time produced often quoted but rarely genuinely understood 'philosophy'. The reliable Wikipedia defines it well: 'In The Mechanical Bride, McLuhan turned his attention to analyzing and commenting on numerous examples of persuasion in contemporary popular culture. This followed naturally from his earlier work as both dialectic and rhetoric in the classical trivium aimed at persuasion. At this point his focus shifted dramatically, turning inward to study the influence of communication media independent of their content. His famous slogan, "the medium is the message" (elaborated in his 1964 book, Understanding Media: The Extensions of Man) calls attention to this intrinsic effect of communications media.... at the empirical level of consciousness, the medium is the message, whereas at the intelligent and rational levels of consciousness, the content is the message'. And that is about as concise a definition of McLuhan's influence to be found...until now.

This extraordinarily well-designed (McLuhan would most assuredly approve!) new book is an exploration of the influence of McLuhan by McLuhan's official biographer W. Terrence Gordon. In the colorful pages (ah, media influence!) designed by Eri Hamaji, Gordon, along with writer Jacob Albert, gives us quotes, the 'terminology', explanations, examples, and a genuine understand of McLuhan's massive influence not only on the media, but also on the thinking of contemporary man. It is presented with wry wit, integrating visual with written information, and maintaining the position that McLuhan's at time obtuse observation are now available to the general minds of McLuhan's 'global village'.

Once again Buzz Poole and his staff have created a book that integrates design with important information. In this handsome volume there is intellectual enhancement and visual excitement that will reward the reading public, hungry to understand the important minds that shaped our present. Highly recommended. Grady Harp
Was this comment helpful? | Yes | No
(6 of 7 readers found this comment helpful)
report this comment
back to top

Product Details

ISBN:
9780977985012
Author:
Gordon, W Terrance
Publisher:
Mark Batty Publisher
Author:
Gordon, W. Terrence
Author:
Hamaji, Eri
Author:
Albert, Jacob
Subject:
Media Studies
Subject:
Popular Culture
Subject:
McLuhan, Marshall
Subject:
Mass media -- Philosophy.
Subject:
Sociology-Media
Copyright:
2007
Edition Description:
Trade paper
Publication Date:
20070831
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
160
Dimensions:
7.07x5.99x.41 in. .53 lbs.
back to top

Related Aisles

Everyman's McLuhan Used Trade Paper
0 stars - 0 reviews
$8.50 In Stock
Product details 160 pages Mark Batty Publisher - English 9780977985012 Reviews:
"Synopsis" by , Provides a creative and accessible examination of Marshall McLuhan's major works and ideas.
"Synopsis" by , Anyone who has ever considered technology and its relation to humanity has most likely heard the name Marshall McLuhan. A careful student of media, a prolific lecturer and author and the coiner of such phrases as “global village” and “the medium is the message,” McLuhan’s career merits a freshly creative and accessible examination as technology speeds ahead, forcing us to reconsider our relationship with it.

Everyman’s McLuhan does just that. W. Terrence Gordon, McLuhan’s official biographer, has deciphered and distilled McLuhan’s career; his words are accompanied by colorful and innovative illustrations that apply both McLuhan’s and Gordon’s ideas to the realities of 21st century technology and media. Everyman’s McLuhan furthers a dialogue that was important when McLuhan was alive, but is even more relevant today as the line blurs between humans and the technologies we use.
spacer
spacer
  • back to top
Follow us on...


Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and eBooks — here at Powells.com.