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My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
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The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using Linkedin

by

The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using Linkedin Cover

 

Synopses & Reviews

Publisher Comments:

Make your LinkedIn account work for you and your business

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in more than two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals.

"I travel the globe teaching entrepreneurs and often let them know it's foolish not to actively use LinkedIn. This productivity tool is invaluable, but I probably still wouldn't be using it anywhere near the level I am today if Dave didn't ask for a warm introduction to me so he could show me the light."

BILL AULET, Managing Director and Senior Lecturer, MIT Entrepreneurship Center

"Dave Gowel has shown me that when used properly, LinkedIn allows professionals todisplace hope with decisive action."

ROGER STAUBACH, NFL Hall of Fame Quarterback and Executive Chariman, Americas, Jones Lang LaSalle

"Building reputation and generating word of mouth doesn't happen by accident. Dave's book provides a fresh, strategic approach to our most basic professional activities."

JEFFREY BUSSGANG, General Partner, Flybridge Capital Partners, and author of Mastering the VC Game

"V=n(n-1). Metcalfe's Law has seen iterations and 'improvements,' but the basic point still holds: the value of a network is an exponential function of the number of nodes. Most people argue over things like the relative strength of connections, V=n(log n), or the added value of groups, V=2n. They're all missing the real story, Gowel's Corollary: the value of a network is only as valuable as how you use it: V=U[n(n-1)]. As Dave teaches us, page by page, anything times zero is zero!"

GREGG FAIRBROTHERS, Adjunct Professor of Business Administration, Dartmouth's Tuck School of Business, author of From Idea to Success

Synopsis:

Make your LinkedIn account work for you and your business

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.

Author David Gowel, the man the Boston Globe has called the "LinkedIn Jedi," delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book:

  • Advises readers how to spur effective network growth by projecting the right message online
  • Demonstrates how to build and enhance readers' online presence
  • Shows readers how to seek targeted introductions to the connections that matter most
  • Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes

Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques.

Synopsis:

LinkedIn is considered the world's largest professional network on the Internet with more than 90 million members in over 200 countries and territories, and many still falsely consider it "social media". This book shows the reader how to execute networking strategies and processes, and ultimately secure deals and maximize leverage using your LinkedIn account. Unlike many others of its kind, this book is not exclusively a how-to, instructional guide, but rather part conceptual, part autobiographical, and part technical.  It will include the author's and his clients' success stories which are proof of these techniques' effectiveness.

            The book advises readers how to:

  • Make Better Introductions
  • Spur Effective Network Growth
  • Project the Right Message
  • Map Your Real Network
  • Seek Targeted Introductions

The book delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. It answers the question, "how does social media work for business?" starting with the answer that LinkedIn is not, in fact, social media at all but belongs in a category all its own. This book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace LinkedIn.

About the Author

DAVID GOWEL is the CEO of RockTech, a software company that allows professionals to quickly adopt new technologies, with offices in Cambridge and New York City. He cofounded the marketing firm Clearly Creative, where his successes earned him the title of "LinkedIn Jedi" in the Boston Globe. David taught at MIT as an assistant professor of military leadership after serving in Iraq as an Army Ranger and combat platoon leader. He is currently a board member of the East End House Community Center and a founding member of the Kendall Square Association in Cambridge, Massachusetts.

Table of Contents

Foreword

Preface

Acknowledgements

Author Biography

Introduction

What you can expect to find in TISC

What has kept the World Fast Asleep…

How I ended up here, writing this book

Part 1: Why Wake Up?

Chapter 1: Engaging in the Social Capital Trade

Chapter 2: LinkedIn-A-Nutshell

Untapped Resources

The Object of Our Affection

Chapter Summary

Chapter 3: Social Network Analysis: Mapping Your Real Network

It's Not Just What you Know…

Chapter 4: A Search That is Truly Advanced

Part 2: From Army Ranger to LinkedIn Jedi

Chapter 5: A Lesson in the Power of the Network…

How I Got LinkedIn

Chapter 6: Well-Connected Connections

Just Do It

Capital from Kurzina

Chapter 7: When Recommendations Are Powerful

Some Interesting AdVentures

Recommendation FAQs

Chapter 8: Make Better Introductions

Can't beat the Mountain View… Well, Actually…

Chapter 9: In Like a Ranger, Out Like a Rockefeller

“Working Out” the Kinks in my Network

Part 3: Getting Technical

Chapter 10: Disrupting Your Privacy and Security

Disruptive Technology

Privacy and Security Best Practices

Chapter 11: Projecting the Right Message

Profile Best Practices

Personal Profiles at a Collective Level

Chapter 12: Effective Network Growth

To Accept or Not Accept…

Network Growth Best Practices

Chapter 13: Business Tools

In Search of Good Company

When to “Link Out”

Chapter 14: The World at Your Fingertips

If You Give a Man a Fish…

If You Tie a Fishing Rod to his Hand and Handcuff him to a Boat…

Endnotes

Product Details

ISBN:
9781118134672
Author:
Gowel, D
Publisher:
John Wiley & Sons
Author:
Gowel, D.
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
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, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffman, Jeff Weiner, Deep Nishar, networking techniques, career networking strategies, networking sales intel
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Subject:
The Power in a Link Open Doors Close Deals and Change the Way you do Business Using LinkedIn, David Gowel, linkedin, networking sales navigation, networking strategies, social media, lead generator, social business intelligence, social capital, Reid Hoffm
Copyright:
Publication Date:
20111220
Binding:
TRADE PAPER
Language:
English
Pages:
169
Dimensions:
225 x 152.5 x 13.899 mm 8.32 oz

Related Subjects

Business » General
Business » Management
Business » Personal Finance
Business » Writing
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web » Social Networking

The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using Linkedin Used Trade Paper
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$8.95 In Stock
Product details 169 pages John Wiley & Sons - English 9781118134672 Reviews:
"Synopsis" by , Make your LinkedIn account work for you and your business

LinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. The Power in a Link shows you how to employ this remarkable yet misunderstood resource to execute networking strategies and processes for your business, secure deals, and use (not abuse) your existing relationships.

Author David Gowel, the man the Boston Globe has called the "LinkedIn Jedi," delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to achieve success faster through relationships. This book:

  • Advises readers how to spur effective network growth by projecting the right message online
  • Demonstrates how to build and enhance readers' online presence
  • Shows readers how to seek targeted introductions to the connections that matter most
  • Explains why LinkedIn has been misunderstood and therefore misused by many users as well as how to correct past LinkedIn mistakes

Partly conceptual, partly autobiographical, and partly technical, The Power in a Link includes success stories from Gowel and other professionals that demonstrate the effectiveness of his techniques.

"Synopsis" by , LinkedIn is considered the world's largest professional network on the Internet with more than 90 million members in over 200 countries and territories, and many still falsely consider it "social media". This book shows the reader how to execute networking strategies and processes, and ultimately secure deals and maximize leverage using your LinkedIn account. Unlike many others of its kind, this book is not exclusively a how-to, instructional guide, but rather part conceptual, part autobiographical, and part technical.  It will include the author's and his clients' success stories which are proof of these techniques' effectiveness.

            The book advises readers how to:

  • Make Better Introductions
  • Spur Effective Network Growth
  • Project the Right Message
  • Map Your Real Network
  • Seek Targeted Introductions

The book delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. It answers the question, "how does social media work for business?" starting with the answer that LinkedIn is not, in fact, social media at all but belongs in a category all its own. This book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace LinkedIn.

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