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Simplexity: Why Simple Things Become Complex (and How Complex Things Can Be Made Simple)by Jeffrey Kluger
Synopses & Reviews
Why are the instruction manuals for cell phones incomprehensible?
Why is a truck driver's job as hard as a CEO's?
How can 10 percent of every medical dollar cure 90 percent of the world's disease?
Why do bad teams win so many games?
Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.
These and other paradoxes are driving a whole new science: simplexity, that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns; patterns we often fail to see as we’re time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.
In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art — your world.
"Though the chapters are only loosely held together, this book is sure to appeal to a broad audience." Library Journal
A provocative and surprising exploration of the longest sustained relationships we have in life—those we have with our siblings.
Nobody affects us as deeply as our brothers and sisters. Our siblings are our collaborators and co-conspirators, our role models and cautionary tales. They teach us how to resolve conflicts and how not to, how to conduct friendships and when to walk away. Our siblings are the only people we know who truly qualify as partners for life.
In this perceptive and groundbreaking book, Jeffrey Kluger explores the complex world of siblings in equal parts science, psychology, sociology, and memoir. Based on cutting-edge research, he examines birth order, twins, genetic encoding of behavioral traits, emotional disorders and their effects on sibling relationships, and much more. With his signature insight and humor, Kluger takes science’s provocative new ideas about the subject and transforms them into smart, accessible insights that will help everyone understand the importance of siblings in our lives.
About the Author
Jeffrey Kluger is a senior editor and writer for Time magazine. With astronaut Jim Lovell, he wrote Lost Moon: The Perilous Voyage of Apollo 13, on which the 1995 movie Apollo 13 was based. His other books include the critically acclaimed Splendid Solution: Jonas Salk and the Conquest of Polio. Kluger lives in New York City with his wife and daughters.
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