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Click: What Millions of People Are Doing Online and Why It Matters

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Click: What Millions of People Are Doing Online and Why It Matters Cover

 

Synopses & Reviews

Please note that used books may not include additional media (study guides, CDs, DVDs, solutions manuals, etc.) as described in the publisher comments.

Publisher Comments:

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life.

Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

Review:

"Do Americans really spend that much time surfing porn sites? Which demographic visited Anna Nicole Smith's Web site most frequently? Who reads Perez Hilton? More than mere trivia nuggets, the answers to these questions define online behaviors among a varied mix of Internet users. Tancer, who leads global research at Hitwise, an online market research company, guides the reader through the search patterns among 10 million Internet users, challenging myths and making new discoveries about the psychology of consumers, illustrating that clicks speak louder than words and can reveal unspoken truths about individual drives that are not expressed via other forms of media. Everyone from marketing managers who want to know how much power social networking sites wield in the online market to political pollsters trying to decipher the disconnect between exit polls and election results would be advised to heed his research. Witty and invaluable in its insights, this book is destined to become a primer for online marketers and usability experts while shedding new light on the mindset and curiosities of the average Web surfer, i.e., your friends and neighbors. (Sept.)" Publishers Weekly (Copyright Reed Business Information, Inc.)

Synopsis:

Tancer searches deep inside the massive database of online intelligence to reveal the naked truth and unexpected insights about how people use the Web, navigate to sites, and search for information — and what that says about individuals and their buying habits.

About the Author

Bill Tancer is the General Manager of Global Research at Hitwise, an online competitive intelligence company. In addition to his weekly column, "The Science of Search," on Time.com, he has been interviewed and quoted widely in the press, including the Wall Street Journal, the New York Times, USA Today, Business Week, Forbes Online and CNN Money. He has also appeared on NPR, MSNBC, Dow Jones Market Watch, CNBC, CNN Radio and CBS Radio.

Product Details

ISBN:
9781401323042
Subtitle:
What Millions of People Are Doing Online and Why it Matters
Author:
Tancer, Bill
Publisher:
Hyperion
Subject:
Consumer Behavior - General
Subject:
Psychology
Subject:
United states
Subject:
Internet - General
Subject:
Social Aspects - General
Subject:
Web usage mining
Subject:
Internet users - United States - Psychology
Subject:
Consumer behavior
Subject:
Business - General
Edition Description:
Hardcover
Publication Date:
20080902
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
240
Dimensions:
1 x 1 x 1 in 1 lb
Age Level:
from 18

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Related Subjects


Business » General
Business » Management
Business » Marketing
Business » Strategy
Business » eCommerce
Computers and Internet » Computers Reference » General
Computers and Internet » Computers Reference » Social Aspects » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web Publishing
Fiction and Poetry » Literature » A to Z
Science and Mathematics » Popular Science » Computer Science

Click: What Millions of People Are Doing Online and Why It Matters Used Trade Paper
0 stars - 0 reviews
$14.00 In Stock
Product details 240 pages Hyperion - English 9781401323042 Reviews:
"Publishers Weekly Review" by , "Do Americans really spend that much time surfing porn sites? Which demographic visited Anna Nicole Smith's Web site most frequently? Who reads Perez Hilton? More than mere trivia nuggets, the answers to these questions define online behaviors among a varied mix of Internet users. Tancer, who leads global research at Hitwise, an online market research company, guides the reader through the search patterns among 10 million Internet users, challenging myths and making new discoveries about the psychology of consumers, illustrating that clicks speak louder than words and can reveal unspoken truths about individual drives that are not expressed via other forms of media. Everyone from marketing managers who want to know how much power social networking sites wield in the online market to political pollsters trying to decipher the disconnect between exit polls and election results would be advised to heed his research. Witty and invaluable in its insights, this book is destined to become a primer for online marketers and usability experts while shedding new light on the mindset and curiosities of the average Web surfer, i.e., your friends and neighbors. (Sept.)" Publishers Weekly (Copyright Reed Business Information, Inc.)
"Synopsis" by , Tancer searches deep inside the massive database of online intelligence to reveal the naked truth and unexpected insights about how people use the Web, navigate to sites, and search for information — and what that says about individuals and their buying habits.
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